The Power and Profit of Teleconferences
The Power and Profit of Teleconferences
Consultants, coaches, speakers and trainers can literally make tens of thousands, and even hundreds of thousands, of high profit margin dollars without ever having to leave your home.
Vendors can easily educate their client base through the proper use of teleconferences. By doing this you are becoming a more valuable resource to clients.
However, as quickly as you can gain great visibility, position, revenue streams and credibility you can also experience the flip side if you don’t know what you are doing.
Here are only a few the benefits of teleconferences, also referred to as teleseminars:
* Market reach
* Cost effective marketing strategy
* Visibility
* Expert status positioning
You can feasibly host a call, record it and distribute the audio file via the Internet with no hard costs whatsoever. In some cases, this will be very acceptable, but in other cases you will need to invest in very high quality recording equipment, editing services and distribution methods. Again, it will depend on your purpose for the session and who your market is.
You can also use a teleconference to promote other products and services you offer such as eProducts, books, training program, mentoring session, and/or coaching sessions.
Selling on the back-end of the call is an art and science. It doesn’t happen by chance and those of us who are making thousands of dollars per call don’t dare leave it to chance.
Most people who do extremely well at revenue generations from teleconferences have been trained by a qualified expert or experts. Additionally, we have a clear vision of what we want to accomplish and we prepare for the sale.
On the other hand, there are countless individuals who have failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.
With the right vision, plan and action steps you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.
1. Decide on the purpose of the call. Is it to inform, educate, motivate, inspire or promote?
A simple way to determine the purpose of the call is to address a problem your market needs a solution to. You can find out by asking your market. An online survey can provide you ample input. You can even send a fax or letter to a portion of your market to receive great input.
2. Decide on a date and time. There are optimum times based on your market. For some markets, day time works best. For others, evenings.
3. Secure a bridge line. There are numerous services available ranging from free to very high fee.
4. Market the session. How you do this will be determined on whether or not the call is open to the public or only a select group of your current clients are invited.
5. Host the call.
6. Develop support materials. You may want to consider providing a handout or learning guide for the call. This allows your listeners to easily follow along, write down those points that are especially important to them, and refer back to the notes long after the call is over.
Additionally, you can use the learning guide as a promotion piece for other products and services you have available.
7. Record the session. There are software programs available that allow you to record from your phone and computer. Some experts prefer this method while others prefer to outsource all the recording, editng and distribution of the audio file and call transcripts.
8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those who were on the call and those who were unable to make it. If you are selling something, often sales are made hours, or even days, after the call is over. If you don’t have a great plan in place you may miss thousands upon thousands of dollars in potential revenues.
If you have not yet utilized the power of Teleconferences this may be a perfect time to begin.
The Power and Profit of Teleconferences - To learn more about this author, visit Kathleen Gage's Website.
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Teleconferences are fast becoming one of the most valuable strategies you can use to increase your market position, your opt-in subscriber list and your profit margins. You can quickly become known as an expert in your field and within your market through the power of teleconferences.
Consultants, coaches, speakers and trainers can literally make tens of thousands, and even hundreds of thousands, of high profit margin dollars without ever having to leave your home.
Vendors can easily educate their client base through the proper use of teleconferences. By doing this you are becoming a more valuable resource to clients.
However, as quickly as you can gain great visibility, position, revenue streams and credibility you can also experience the flip side if you don’t know what you are doing.
Here are only a few the benefits of teleconferences, also referred to as teleseminars:
* Market reach
* Cost effective marketing strategy
* Visibility
* Expert status positioning
You can feasibly host a call, record it and distribute the audio file via the Internet with no hard costs whatsoever. In some cases, this will be very acceptable, but in other cases you will need to invest in very high quality recording equipment, editing services and distribution methods. Again, it will depend on your purpose for the session and who your market is.
You can also use a teleconference to promote other products and services you offer such as eProducts, books, training program, mentoring session, and/or coaching sessions.
Selling on the back-end of the call is an art and science. It doesn’t happen by chance and those of us who are making thousands of dollars per call don’t dare leave it to chance.
Most people who do extremely well at revenue generations from teleconferences have been trained by a qualified expert or experts. Additionally, we have a clear vision of what we want to accomplish and we prepare for the sale.
On the other hand, there are countless individuals who have failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.
With the right vision, plan and action steps you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.
1. Decide on the purpose of the call. Is it to inform, educate, motivate, inspire or promote?
A simple way to determine the purpose of the call is to address a problem your market needs a solution to. You can find out by asking your market. An online survey can provide you ample input. You can even send a fax or letter to a portion of your market to receive great input.
2. Decide on a date and time. There are optimum times based on your market. For some markets, day time works best. For others, evenings.
3. Secure a bridge line. There are numerous services available ranging from free to very high fee.
4. Market the session. How you do this will be determined on whether or not the call is open to the public or only a select group of your current clients are invited.
5. Host the call.
6. Develop support materials. You may want to consider providing a handout or learning guide for the call. This allows your listeners to easily follow along, write down those points that are especially important to them, and refer back to the notes long after the call is over.
Additionally, you can use the learning guide as a promotion piece for other products and services you have available.
7. Record the session. There are software programs available that allow you to record from your phone and computer. Some experts prefer this method while others prefer to outsource all the recording, editng and distribution of the audio file and call transcripts.
8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those who were on the call and those who were unable to make it. If you are selling something, often sales are made hours, or even days, after the call is over. If you don’t have a great plan in place you may miss thousands upon thousands of dollars in potential revenues.
If you have not yet utilized the power of Teleconferences this may be a perfect time to begin.
The Power and Profit of Teleconferences - To learn more about this author, visit Kathleen Gage's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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