Which Is Better; eBooks or Physical Books?
Which Is Better; eBooks or Physical Books?
Earlier today I received these questions from one of my readers. These are all great questions, but to give a pat answer without more detail on the goals of the gentleman who wrote, what his marketing budget is, who is market is and a number of other factors, it’s rather difficult to give a “one size fits all” answer.
Granted, there are some general recommendations I can make, but if an author wants to know the best route to take, he needs to consider a number of factors. Here are a few:
Ebooks have a very high profit margin, but physical books can lend themselves to more credibility depending on who your market is. Ebooks do create more credibility for many experts, but to simply say one is better than the other doesn’t do the gentleman’s questions justice.
Regardless of which you would choose, you must consider the following:
Who is your market?
How much time will it take to write?
What are the costs involved including editing, cover design, layout, marketing and printing (for physical books).
A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process.
Sadly, many newer authors, wanna be authors and even seasoned authors hold on the to the belief that if they get a book published by a publishing house they will never have to market their book. Granted, some publishers do get involved in the marketing, but to generate as many sales as possible, the author has to take an active role in the promotions and sales of the book.
Over the last decade I have written both physical books and eBooks. Each has advantages and disadvantages. Regardless of the format I choose, I know that I will have to proactively market.
One of the best methods I (and many of my colleagues) have found for marketing my books is through teleseminars. Teleseminars are a great vehicle for reaching your market, increasing the size of your opt-in list, creating an interest in your book(s), and generating incredible amounts of revenue; not just for a book, but for any services you might offer that are a compliment to the book.
Which Is Better eBooks or Physical Books - To learn more about this author, visit Kathleen Gage's Website.
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“How do you sell your books online; in ebook download form or physical form and ship them? It is quite a hassle to print books and send them through postal service. Which is the better way? What steps do I need to take if I want to sell it in ebook form?”
Earlier today I received these questions from one of my readers. These are all great questions, but to give a pat answer without more detail on the goals of the gentleman who wrote, what his marketing budget is, who is market is and a number of other factors, it’s rather difficult to give a “one size fits all” answer.
Granted, there are some general recommendations I can make, but if an author wants to know the best route to take, he needs to consider a number of factors. Here are a few:
Ebooks have a very high profit margin, but physical books can lend themselves to more credibility depending on who your market is. Ebooks do create more credibility for many experts, but to simply say one is better than the other doesn’t do the gentleman’s questions justice.
Regardless of which you would choose, you must consider the following:
Who is your market?
How much time will it take to write?
What are the costs involved including editing, cover design, layout, marketing and printing (for physical books).
A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process.
Sadly, many newer authors, wanna be authors and even seasoned authors hold on the to the belief that if they get a book published by a publishing house they will never have to market their book. Granted, some publishers do get involved in the marketing, but to generate as many sales as possible, the author has to take an active role in the promotions and sales of the book.
Over the last decade I have written both physical books and eBooks. Each has advantages and disadvantages. Regardless of the format I choose, I know that I will have to proactively market.
One of the best methods I (and many of my colleagues) have found for marketing my books is through teleseminars. Teleseminars are a great vehicle for reaching your market, increasing the size of your opt-in list, creating an interest in your book(s), and generating incredible amounts of revenue; not just for a book, but for any services you might offer that are a compliment to the book.
Which Is Better eBooks or Physical Books - To learn more about this author, visit Kathleen Gage's Website.
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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