Tweet

Which Is Better; eBooks or Physical Books?

Guest post by: Kathleen Gage

Article Overview: A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process. Find out some essential things you need to know before you decide.

Which Is Better; eBooks or Physical Books?

“How do you sell your books online; in ebook download form or physical form and ship them? It is quite a hassle to print books and send them through postal service. Which is the better way? What steps do I need to take if I want to sell it in ebook form?”

Earlier today I received these questions from one of my readers. These are all great questions, but to give a pat answer without more detail on the goals of the gentleman who wrote, what his marketing budget is, who is market is and a number of other factors, it’s rather difficult to give a “one size fits all” answer.

Granted, there are some general recommendations I can make, but if an author wants to know the best route to take, he needs to consider a number of factors. Here are a few:

Ebooks have a very high profit margin, but physical books can lend themselves to more credibility depending on who your market is. Ebooks do create more credibility for many experts, but to simply say one is better than the other doesn’t do the gentleman’s questions justice.

Regardless of which you would choose, you must consider the following:

Who is your market?
How much time will it take to write?
What are the costs involved including editing, cover design, layout, marketing and printing (for physical books).

A little known fact among the uninitiated in the world of book development is that regardless of the format you choose you must be an active participant in the marketing of your book. The greatest challenge many authors have is how to market their books. There are countless ways and it is an ongoing process.

Sadly, many newer authors, wanna be authors and even seasoned authors hold on the to the belief that if they get a book published by a publishing house they will never have to market their book. Granted, some publishers do get involved in the marketing, but to generate as many sales as possible, the author has to take an active role in the promotions and sales of the book.

Over the last decade I have written both physical books and eBooks. Each has advantages and disadvantages. Regardless of the format I choose, I know that I will have to proactively market.

One of the best methods I (and many of my colleagues) have found for marketing my books is through teleseminars. Teleseminars are a great vehicle for reaching your market, increasing the size of your opt-in list, creating an interest in your book(s), and generating incredible amounts of revenue; not just for a book, but for any services you might offer that are a compliment to the book.

Related Articles
  Formula For Creating Miracles
  Another One Bites the Dust
  What You Need to Know About Publishing Your Book
  I Remember When . . .
  Why Write An Ebook?

Article Tags: authors, book marketing, internet marketing, making money on the internet, online business, online marketing
Referred by: http://www.sandcconsulting.com



Related Forum Posts
Top 19 Copywriting books - 1. Ogilvy on Advertising. David Ogilvy. Wiley. 2. Positioning: The Battle for your Mind. Al Ries and Jack Trout. Warner. 3. The New Positioning. Jack Trout. McGraw-Hill. 4. Tested Advertising Methods. John Caples. Prentice-Hall. 5. How to Make your Advertising Make Money. John Caples. Prentice-Hall. 6. Guerrilla Advertising. Jay Conrad Levinson. Houghton Mifflin. 7. Direct Mail Copy that Sells. Herschell Gordon Lewis. Prentice-Hall. 8. Sales Letters that Sizzle. Herschell Gordon Lewis. NTC Business Books. 9. Herschell Gordon Lewis on the Art of Writing Copy. Herschell Gordon Lewis. Prentice-Hall. 10. Romancing the Brand. David Martin. American Management Association. 11. The Art of Writing Advertising: Conversations with William Bernbach, Leo Burnett, George Gribbin, David Ogilvy, Rosser Reeves. NTC Business Books. 12. Confessions of an Advertising Man. David Ogilvy. NTC Business Books. 13. My Life in Advertising. Claude Hopkins. NTC Business Books. 14. Scientific Advertising. Claude Hopkins. NTC Business Books. 15. How to Become an Advertising Man. James Webb Young. NTC Business Books. 16. The Lasker Story as He Told It. NTC Business Books. 17. Advertising Concept and Copy. George Felton. Prentice Hall. 18. The Copy WorkShop Workbook. Bruce Bendinger. The Copy Workshop. 19. Hey, Whipple, Squeeze This: A Guide to Creating Great Ads. Luke Sullivan. Wiley. This should keep you busy for at least a year. Enjoy!
Re: Niche Marketing for success - Hi GT - This year I am focusing on health related information and products. I've been a student of internet marketing for several years now and I have applied quite a few strategies to my own websites, all related to rug making and training. In doing this I have seen very good results. I've decided that it's time to devote more energy to other pursuits. So this year it's health related, specifically alternative treatment strategies for cancer, diabetes, heart disease etc... We're teaming up with an expert in the field as we produce info products on these diseases. My challenge: I need to understand the structure of how this is going to come together. This is the plan so far: [i:3fmss38r]- ebooks or reports? average 100-200pgs - Avg cost 15.00-25.00 for books or 7.00 for reports? - Goal is to produce 10 ebooks or reports in 2009 - Sell eBooks through click bank accts - Article Marketing - 10 articles per book / report... Maybe more? - Affiliate program participation selling other products? - Physical products - there are about 30 - Life Plan - continuity program in place - Cross selling strategy in place - Social marketing strategy - Blog - Am I missing something here? [/i:3fmss38r] As each ebook is produced it will have a 4pg minisite. Each site gathers subscriber emails. Question - Is there an easy way to funnel all subscribers from all mini-sites into one main database for larger broadcast emails? ..
My entry - 1. The Best Business Books Ever: The 100 Most Influential Business Books You'll Never Have Time to Read - this is a fascinating book about the history of Business theory, and I'd recommend it to anybody. 2. The Big Book of Small Business: You Don't Have to Run Your Business by the Seat of Your Pants, by Tom Gegax. Ditto. 3. PADI: The Business of Diving Book Okay, so this book won't be of use to anyone who doesn't want to start a scuba store, but I did, and this book was of course invaluable to me in reaching that goal.
ATTN: Everybody How About . . . . . - ATTENTION EVERYBODY . . . . We should have a Evan Carmichael Networking event. Physical networking event. Belly to Belly.....In person . . .Face to face Anybody out there agree? Barry
Re: 20 Reasons why you must be a reader - 18. Books shaped the world we live, the Bible gave the Christians direction. Lenin change the way Russians should be govern when he read the book of Karl Marx on communism


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Join Conversations Politely, Part 1

Purchasing Real Estate using the SBA 504 Loan

Stay Employed In A Down Economy

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.