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Your wasting money on information products if you’re doing this…

Guest post by: Kathleen Gage

Article Overview: More people than not buy product after product in hopes that the “next one” will be the magic bullet. They may have the best intentions when they hit the “buy now” button, but in quick order they get sidetracked, bored or realize it actually takes time, effort and work to get a result. Here are a few tips to assist you in deciding what programs to invest in.

Your wasting money on information products if you’re doing this…

Countless dollars are wasted every day on information products. People may as well flush their money down the toilet. You might be wondering why someone who makes their living selling information products would say this. Here's why.

More people than not buy product after product in hopes that the "next one" will be the magic bullet. They may have the best intentions when they hit the "buy now" button, but in quick order they get sidetracked, bored or realize it actually takes time, effort and work to get a result.

Then you have those who invest in products and do all they can to gain a high return on investment. With focused attention they likely achieve great results.

I've had more than one occasion where someone contacts me to ask if my program will finally be the one program that "works."

"I've gotten dozens of programs, spent thousands of dollars, listened to countless experts but nothing has worked."

When I get this type of inquiry I tell the person NOT to buy my information. Not because the information doesn't work, but because I'm not naïve enough to think I will be the exception to the rule. I know my programs will be yet another in their long line of "programs that don't work."

Over the last year I have invested tens of thousands of dollars in my professional development. I have bought programs that range in price from $10 to $1,000, $2,000 and more. When investing in the higher priced programs I make sure the expert selling it is the real deal.

I also make sure I'm willing to invest time and effort into learning the material and implementing what I learn.

Amazingly, not one of those programs "didn't work." As a matter of fact I made money from each and every one.

I'm not alone in these results. Every day men and women around the globe are making money online, but they don't assume for a minute they don't have to put effort into gaining results.

As we move into the New Year many entrepreneurs are planning for the coming year. In order to get the most out of 2012 try this:

Take an honest inventory of all the programs you have purchased in the last year. List everything you can think of. Prioritize the items according to what is likely to give you the quickest return on investment.

Commit learning and implementation time to each in order to get a return on investment. As you see your revenues grow, commit a percentage of your income to future programs.

Only buy those programs that will truly benefit you. (And yes, there are programs we need to grow our business)

Decide which experts you want to learn from. Resist the temptation to buy from those who promise great returns with no effort whatsoever. This kind of promise is a red flag.

Each time you buy a program commit to putting time and effort into the material. After all, the more you expect to offer your market the more you will have to put into your own development.

When you follow this simple formula you will be amazed at the results that are possible.

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Article Tags: build a business online, information products, internet marketers, internet marketing, marketing, Online marketing, transformation
Referred by: http://www.sandcconsulting.com



Related Forum Posts
Re: Service Or Product? - A common question, from my experience in dealing with others. Personally, I have had bad experiences with various products. Further everyone has a health, slimming or fitness product today with a Doctor in their pocket to tout the benefits. Following the current trends, Unless such products have cleared FDA or similar agency, I may use but do not market them. (But even then, how many re-calls have we seen?) I think the big money is in products, especially if you have a passion for the products I prefer information, how to, and other services, less money, sometimes faster
Re: Blog Marketing - One thing to look out for...the new FTC rules about bloggers disclosure about products they receive for free/review. I don't think you as the product seller are liable (but I'm not a lawyer so don't take that as definitive advice!) but it would make sense to pick bloggers who are already being upfront about the products they are reviewing; i.e., they have a disclosure statement on their blog. Otherwise you may be wasting money sending a product to be reviewed on a site that might lose credibility in the future.
Re: What Sells Online? - Hi GT, Thanks for this information. Honestly, I would rather put it this way that what sell best on the net is information. People need information, they want to know how to..... To me, information products will ever be the best selling product online. cheers!
Re: Facebook Advertising? - That is why i like Facebook Ads, you can advertise directly to your target without wasting money
Re: Service Or Product? - Although service is good and the least expensive way to start a business, it is also very labor intensive and unless you are in a position to employ people to carry out the services that you offer you are more in a position of being self employed rather than that of a business owner. Information products to me are a great way to go, the biggest problem being that the competition is enormous especially if you are doing it online. If you can find information products in a niche that is still new then you stand a better chance of making money from it. MichelleJ


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