Kathleen Gage Articles
Demographics Analysis for Online Marketing
Knowing your market is essential to your business success. Understanding demographics enables you to do incredibly targeted marketing.
Identify Your Expertise for Market Influence
The best way to influence peopleís buying choices is to offer something they can only get if they work with you or buy your product or those you recommend. What is your expertise? What sets you apart from others? And why should prospects choose you over your competition? This is a portion of what will define your unique selling proposition (USP).
Put Your Stake in the Marketing Position Ground
Look at many marketing campaigns and you might find one is pretty much the same as the other. Thereís no major distinction between them. To achieve the outcomes you desire, and stand out in the consumerís mind, you must put your stake in the ground through market position, meaning stand up for what you believe. Donít be wishy-washy; stand tall and proud and be willing to do what needs to be done to let people know you exist.
Lay the Proper Marketing Foundation for Online Success
Most people have heard you can make lots of money online by selling information products. Although this is true, itís important to lay a proper foundation to get optimum results. Understanding your unique selling proposition, analyzing the market, and identifying your target market Ė or ideal customer Ė are the steps to take before launching a marketing program. They will save you time, money, and frustration over the long run. Many people think they are saving time by immediately trying to gain market position, but doing this can derail your efforts. Letís take a look at who your market is, what your expertise is, and what your marketís challenges are.
Marketing Has Its Own Energy
Ask most people what marketing is and they will give you the steps and strategies of marketing for an answer. Thereís more to marketing than the mechanics. One very important part of marketing is the energy of marketing.
To Make Money You Must Know Your Market
Regardless of how much or how little marketing knowledge you have, it is essential to always know who your market is and is not. Itís also important to accept that your marketing strategy should change as your business changes. And of course you must know your limitations in terms of budget, time, and resources.
Are you pushing enough with your online marketing?
Anyone who has been marketing online for any period of times knows you have to use many different methods to achieve a solid outcome. Most everything will fall into two primary categories; push marketing and pull marketing.
Pull marketing - attraction marketing at its best
One of the primary reasons most entrepreneurs wonít achieve the highest level of success in their business is their lack of effective marketing. One of the most important types of marketing you need to learn is pull marketing. As the name implies, pull marketing is persuading consumers to visit your various online locations to get them to either buy something or subscribe to your opt-in list. It is about generating traffic to your website, blog, and landing pages.
The Purchasing Process You Customers Go Through Online
There is a process customers go through when buying your product. It is built on need and desire. The greater the investment on the part of your customer, the more you must build confidence, trust, and credibility in their mind. If you are selling $10 widgets, thatís one thing. If, on the other hand, you are seeking to build long-term relationships with your customers and be viewed as the ďgo-toĒ expert, you need a systematic approach. While widgets are sometimes part of my clientsí product offerings, they usually want to go beyond the widget and make a difference in the lives of their customers. They want to provide long-term solutions and create ongoing relationships with their customers. They want to build their business based on trust, value, and integrity.
Is Your Website Visitor Ready?
Far too often people say, ďMy business is not working.Ē Yet when they are given the solution for what to do, they donít take advantage of it. For example, there was one Shark Tank participant I had a phone conversation with after he appeared on the show. He was frustrated that he didnít get the funding he had hoped for, and his site wasnít selling much at all. Within seconds I identified a few glaring problems with his site.
About the Author: Kathleen Gage
RSS for Kathleen's articles - Visit Kathleen's website
Kathleen Gage: Receive Power Profits 101: Must-Dos in Marketing
to Make More Money This Month Than Your Entire Last Year! FREE video http://www.powerupforprofits.com/
Kathleen works with consciously focused speakers, authors, coaches and consultants helping them to build six figure businesses by packaging their knowledge so they can reach more of their market, impact positive change and create multiple streams of revenue.
Click here to visit Kathleen's website.
More from Kathleen Gage
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