7 Easy Ways to Build Your Newsletter Opt-In List
7 Easy Ways to Build Your Newsletter Opt-In List
1. Give them a reason for giving up their email address - Saying "join my mailing list!" alone won't do it. With rampant spam and identity theft on the rise, customers now treat their contact information as sacred (and they should!). They're immediately asking themselves, "what will I get in return?" and "Is this something I'm really interested in?"
They want to know how you'll be using their contact information as well, so tell them up front if you plan to be sharing it or using it for alternative marketing beyond what you've said on the opt-in form.
2. Make the offer valuable - but don't overdo it. You shouldn't have to bribe your customers to sign up for your newsletter by offering too many choices (such as free reports) all at once. One idea would be to show them a sample newsletter or detail what they can expect once they've signed up and received the item they were originally interested in.
3. Get the word out - Search for newsletter directories and add yours if appropriate. Let people know that they can use your newsletter content on their own website as long as you are credited with your name and a link back to your website.
4. Add your brand - Over time, if you consistently have good, relevant information, your visitors will begin to remember your name and your logo or website name. Use this information to your advantage and brand your e-mail newsletter with a kind of "letterhead" using your logo and domain name.
5. Add a "Member's Only" area. This is where newsletter subscribers can go to get back-issues or valuable "member only" bonuses as a result of signing up for your newsletter. Make it free to subscribe and watch your opt-in rate soar! You can do this easily through a professional website designer if you're unsure how to add this functionality to your pages.
6. Don't overuse images - In fact, avoid using them where you can (with the exception of the letterhead mentioned in point #4). Images trigger spam filters and are often blocked in today's e-mail software program, so even if you spent hours stressing over which photos were used - chances are a good percentage of your visitors won't see them, and won't enable the image option in their emails just to see what they're missing.
7. Meet the challenge - head on. As you get subscribers, you may also get e-mails containing a "challenge response". This is a rather new way of blocking spam and requires you to go to a web page and enter a special code to verify that you really want to contact the person.
While it might seem like an extra step or going out of your way to do, doing so shows that you appreciate the user's need to block spam, and that by taking this extra step, you're proving that you're not in the "spam" league, and your emails will be much more welcomed.
When used together, these seven tips can help you grow your mailing list in a relatively short amount of time with the least amount of stress. Good luck!
7 Easy Ways to Build Your Newsletter OptIn List - To learn more about this author, visit Sherice Jacob's Website.
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If you're looking for surefire ways to quickly and easily build up your email newsletter mailing list, look over the following tip checklist. See what new ideas you can tie in with your existing products and services to create new buzz that helps you gain more subscribers!
1. Give them a reason for giving up their email address - Saying "join my mailing list!" alone won't do it. With rampant spam and identity theft on the rise, customers now treat their contact information as sacred (and they should!). They're immediately asking themselves, "what will I get in return?" and "Is this something I'm really interested in?"
They want to know how you'll be using their contact information as well, so tell them up front if you plan to be sharing it or using it for alternative marketing beyond what you've said on the opt-in form.
2. Make the offer valuable - but don't overdo it. You shouldn't have to bribe your customers to sign up for your newsletter by offering too many choices (such as free reports) all at once. One idea would be to show them a sample newsletter or detail what they can expect once they've signed up and received the item they were originally interested in.
3. Get the word out - Search for newsletter directories and add yours if appropriate. Let people know that they can use your newsletter content on their own website as long as you are credited with your name and a link back to your website.
4. Add your brand - Over time, if you consistently have good, relevant information, your visitors will begin to remember your name and your logo or website name. Use this information to your advantage and brand your e-mail newsletter with a kind of "letterhead" using your logo and domain name.
5. Add a "Member's Only" area. This is where newsletter subscribers can go to get back-issues or valuable "member only" bonuses as a result of signing up for your newsletter. Make it free to subscribe and watch your opt-in rate soar! You can do this easily through a professional website designer if you're unsure how to add this functionality to your pages.
6. Don't overuse images - In fact, avoid using them where you can (with the exception of the letterhead mentioned in point #4). Images trigger spam filters and are often blocked in today's e-mail software program, so even if you spent hours stressing over which photos were used - chances are a good percentage of your visitors won't see them, and won't enable the image option in their emails just to see what they're missing.
7. Meet the challenge - head on. As you get subscribers, you may also get e-mails containing a "challenge response". This is a rather new way of blocking spam and requires you to go to a web page and enter a special code to verify that you really want to contact the person.
While it might seem like an extra step or going out of your way to do, doing so shows that you appreciate the user's need to block spam, and that by taking this extra step, you're proving that you're not in the "spam" league, and your emails will be much more welcomed.
When used together, these seven tips can help you grow your mailing list in a relatively short amount of time with the least amount of stress. Good luck!
7 Easy Ways to Build Your Newsletter OptIn List - To learn more about this author, visit Sherice Jacob's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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