Sherice Jacob Articles

What's a Vlog, and How Can it Help Your Web Promotion? - Click To Read Article
A Vlog, or video blog, is a unique spin on the popular blogging concept. Rather than posting entries to your blog, a vlog is a video entry - much like the popular videos shown on YouTube and MySpace video. But before you think posting video blogs is just something teenagers do - think again. There's a huge audience out there watching video clips right now - and if yours is catchy or unique enough - you'll see a stampede of traffic to your website in a very short time.

What Does Your Website Content Say About You? - Click To Read Article
As much time as business website owners put into finding a good web designer, it's amazing how little time gets spent in actually creating the website content - also known as the sales copy. This is the content that will help the customer make a decision whether to take action - or leave. It's one of the most important keys of any successful website, and yet it's often ignored or patched together at the last minute and rushed off to the web designer to add to the site. Unfortunately, this can leave a lasting impression on that company's target audience. Look over your website's front page copy - as this is where most of your visitors will ultimately end up. See if any of the following mistakes appear in your site. You may be surprised at what you learn!

Web Design: By the Hour or By the Package - Which is Better? - Click To Read Article
If you've been shopping around for a web designer, chances are you've seen designers that charge by the hour, as well as companies that offer different levels of design packages. Because every web design firm offers different features, how do you know which one to choose?

Is Your Website's Color Scheme Costing you Customers? - Click To Read Article
You may not think something as simple as a color scheme would actually cause you to lose business, right? But the truth is, people all around the world see color in different ways. Here are some common ways that color is perceived internationally. Think about your website's current color scheme and consider if you're making your customers think about things such as soap - or even death! See what I mean by reading each color's symbolism.

How to Get Quality Backlinks and Improve Your Organic Search Engine Ranking - Click To Read Article
These days "organic" refers to more than just crops grown without the use of chemicals and pesticides. It also refers to your "natural" search engine ranking - as in, where your site is ranked without using any pay-per-click advertising. Organic search engine results are helped by "backlinks" which, just like it sounds, are links from other people pointing back to your site.

How to Build an Email Marketing List the Easy Way - Click To Read Article
If you've been doing business on the Internet for awhile, you've probably heard the saying "the money is in the list" - meaning your customer and prospect e-mail list. But how do you go about building a marketing list, and how do you make sure that your clients will be open to receiving it (and not accuse you of spam?).

Does Your Web Design Contract Include These 5 Crucial Items? - Click To Read Article
Working with a qualified web designer can either be a fun and rewarding process - or a frustrating headache. All too often, I talk with business owners whose websites are left only "partially completed" (if they're even finished at all) - or are full of errors. Their web designer insists they finished the job, and the client is to blame. The client is upset because the web designer didn't include or detail certain things - and they now feel like they've been ripped off. What do you do in a case like this?

E-Commerce Mistakes that Make You Look Like a Complete Beginner - Click To Read Article
When it comes to buying online, customers want to know that your e-store is a place where they can order confidently and securely. Unfortunately, many of these same customers never complete a purchase at your store. Recent studies show online shopping carts are being abandoned at a staggering rate of 59%. When you consider that over half of your potential customers may not be buying from you at all, what can you do? The best thing you can do is look at your ordering process. If you have any of the "gaps" below in your shopping cart - it's time to look for a better e-commerce solution.

Are Yahoo Hotmail and AOL Blocking Your Marketing Message - Click To Read Article
If you run an e-mail marketing campaign or newsletter, chances are the majority of your subscribers are likely using Hotmail, Yahoo or AOL e-mail addresses. But did you know that these "Big Three" free e-mail providers could also not be delivering your mails to subscribers? Here's how to find out and make sure your message gets through.

7 Easy Ways to Build Your Newsletter Opt-In List - Click To Read Article
If you're looking for surefire ways to quickly and easily build up your email newsletter mailing list, look over the following tip checklist. See what new ideas you can tie in with your existing products and services to create new buzz that helps you gain more subscribers!

3 Deadly Mistakes that Can Kill Your Ecommerce Website - Click To Read Article
If you've been doing business online, but haven't been getting the sales you'd hoped, there could be several reasons why. In this article, you'll learn about the three major "sales killers" that can cause your ecommerce website to lose money - and what to do about them.

4 Steps to Choosing the Right Web Designer for Your Business - Click To Read Article
Searching your favorite search engine for "web designer" is like throwing darts - blindfolded. You never know if your dart will hit the mark, or even come close to hitting the dartboard! Fortunately, finding the right web designer at a fair price isn't difficult when you know how. That's why it pays to follow these steps:


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