How To Be A Better Speaker By Tomorrow Morning
How To Be A Better Speaker By Tomorrow Morning
Yes, you CAN do it. Here are three super “Power Tools” to blast you through your confusion and doubts.
Super Power Tool #1: The Three-Step Opening
1. To start off, ask two questions. The purpose of the first question is to unite your purpose and energy with the audience and capture their rapt attention. For example, my real estate agent client starts with, “How many of you would like to own your own home someday?” Everyone in the audience raises their hand.
2. The second question addresses their problem. For example, “How many of you know exactly what you need to be doing TODAY to make that dream come true?” Not many hands up this time. Everyone has secret doubts and possibly painful unresolved financial matters, or doubts about his or her know–how.
3. Now that you have your audience’s attention and engagement, tell them how you can help them. My real estate agent client then tells her audience that she can save them money and ensure they have a good experience when they buy a home.
This opening model is a no-fail hook that gets the audience working with you right away. Adapt the model to your industry, and you’ll have a powerful introduction will make your audience really WANT to listen to what you have to say.
Super Power Tool #2: “Something for Everyone” in the Body of your Speech
1. Share a vivid personal story about a client and his or her problem, and describe how you solved it for them. This is the conceptual section of your speech. The conceptual learners will make connections to their lives and will long remember your message.
2. Share some numbers. This is the pragmatic section of your speech. Some of your listeners will actually hear only this. For example, from the same real estate client: “Every single person in this room could have saved thousands of dollars by working on their credit score the year before purchasing their house. 75% of people overpay by up to 80% because of a high mortgage rate at closing.”
3. Tell your audience how they can improve their future. Tell them how you can help them. Tell them what to do. This section can be accompanied by a PowerPoint presentation or a handout. The visual learners will be more engaged here.
Super Power Tool #3: A Winning Closing
1. Summarize your dominant point. Restate their problem and how you can help solve it.
2. Ask for their business. Tell them again what you want them to do.
3. If you have time, 30 minutes before the close of your speech, take questions and answers for 15 minutes. Make sure you give yourself at least 10 minutes to wrap up, ask for their business, and tell them again what you want them to do. If you do take questions, be sure you read my article titled “The Art of Answering Questions Live” at www.DianneLegro.com. You’ll avoid the common pitfalls many speakers make during Q & A periods.
4. Make the last sentence you speak a strong memory hook. I always end with, “Invest in your speaking! You earn more when you put your money where your mouth is!”
EXTRA - EXTRA – EXTRA: Two Secrets of Preparation
1. Before you speak, have SOMEONE ELSE check the mike. How many times have you been caught with a difficult and audience-alienating microphone issue? You wrote a great opening and there you stand tapping, hemming and hawing and asking some inept sound person for help. You really don’t want your audience to have a first impression of you like this. Have someone else do it, and then watch carefully. Note the quality of the sound and the volume so you can calibrate your microphone distance properly.
2. Note the length of the cord if it is a handheld. I saw another famous speaker blow this recently. She wanted to walk and talk near her audience with the handheld and did not check the cord first. She was forced to speak from a small area and did not see that the cord was curled in a pile just at the end of the stage. With one quick check prior to speaking she could have unraveled the cord and moved into her audience the way she wanted to. She looked stuck and felt stuck. I could see the whole problem and the solution and was powerless to help. Avoid this with a quick check before you go on.
Use these “Super Power Tools” and you’ll hit the stage with confidence!
How To Be A Better Speaker By Tomorrow Morning - To learn more about this author, visit Dianne Legro's Website.
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Media events pop up on short notice, other speakers cancel, a new sales job requires a critical presentation…I have heard from people in all of these situations. You’ve been meaning to schedule time with a speaking coach, take that e-course, or join Toastmaster’s, because you know how important good public speaking is to your career. You know you can be a better public speaker, but you put if off and now you need to be one by tomorrow morning. Does this sound familiar?
Yes, you CAN do it. Here are three super “Power Tools” to blast you through your confusion and doubts.
Super Power Tool #1: The Three-Step Opening
1. To start off, ask two questions. The purpose of the first question is to unite your purpose and energy with the audience and capture their rapt attention. For example, my real estate agent client starts with, “How many of you would like to own your own home someday?” Everyone in the audience raises their hand.
2. The second question addresses their problem. For example, “How many of you know exactly what you need to be doing TODAY to make that dream come true?” Not many hands up this time. Everyone has secret doubts and possibly painful unresolved financial matters, or doubts about his or her know–how.
3. Now that you have your audience’s attention and engagement, tell them how you can help them. My real estate agent client then tells her audience that she can save them money and ensure they have a good experience when they buy a home.
This opening model is a no-fail hook that gets the audience working with you right away. Adapt the model to your industry, and you’ll have a powerful introduction will make your audience really WANT to listen to what you have to say.
Super Power Tool #2: “Something for Everyone” in the Body of your Speech
1. Share a vivid personal story about a client and his or her problem, and describe how you solved it for them. This is the conceptual section of your speech. The conceptual learners will make connections to their lives and will long remember your message.
2. Share some numbers. This is the pragmatic section of your speech. Some of your listeners will actually hear only this. For example, from the same real estate client: “Every single person in this room could have saved thousands of dollars by working on their credit score the year before purchasing their house. 75% of people overpay by up to 80% because of a high mortgage rate at closing.”
3. Tell your audience how they can improve their future. Tell them how you can help them. Tell them what to do. This section can be accompanied by a PowerPoint presentation or a handout. The visual learners will be more engaged here.
Super Power Tool #3: A Winning Closing
1. Summarize your dominant point. Restate their problem and how you can help solve it.
2. Ask for their business. Tell them again what you want them to do.
3. If you have time, 30 minutes before the close of your speech, take questions and answers for 15 minutes. Make sure you give yourself at least 10 minutes to wrap up, ask for their business, and tell them again what you want them to do. If you do take questions, be sure you read my article titled “The Art of Answering Questions Live” at www.DianneLegro.com. You’ll avoid the common pitfalls many speakers make during Q & A periods.
4. Make the last sentence you speak a strong memory hook. I always end with, “Invest in your speaking! You earn more when you put your money where your mouth is!”
EXTRA - EXTRA – EXTRA: Two Secrets of Preparation
1. Before you speak, have SOMEONE ELSE check the mike. How many times have you been caught with a difficult and audience-alienating microphone issue? You wrote a great opening and there you stand tapping, hemming and hawing and asking some inept sound person for help. You really don’t want your audience to have a first impression of you like this. Have someone else do it, and then watch carefully. Note the quality of the sound and the volume so you can calibrate your microphone distance properly.
2. Note the length of the cord if it is a handheld. I saw another famous speaker blow this recently. She wanted to walk and talk near her audience with the handheld and did not check the cord first. She was forced to speak from a small area and did not see that the cord was curled in a pile just at the end of the stage. With one quick check prior to speaking she could have unraveled the cord and moved into her audience the way she wanted to. She looked stuck and felt stuck. I could see the whole problem and the solution and was powerless to help. Avoid this with a quick check before you go on.
Use these “Super Power Tools” and you’ll hit the stage with confidence!
How To Be A Better Speaker By Tomorrow Morning - To learn more about this author, visit Dianne Legro's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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