How To Grow Your Business Through Speaking
How To Grow Your Business Through Speaking
Speaking in public is the number one way to grow your business.
It is also the number one fear for many people.
If you already speak in public and want even better results, or you have not started yet, perhaps because of that thing called fear…Let me help you succeed at both.
Here is what you will need to create for phase one improvement:
A sixty second elevator speech. There are six components to a great elevator speech. Get it right, and it brings you an interested prospect every time. I coach people on this every day of the week. That is how important this is. You use it everywhere you go. My friend, Rhonda Scher, author of The 2 Minute Networker, networks very successfully in the grocery checkout line, and everywhere else she goes!
Next, develop different lengths of talks to use in different circumstances:
1. A 10 minute speech. I suggest you also work with a professional coach to create this. There are four different types of listeners and you must speak to engage all or you lose clients. Practice it in front of your friends or family. When you are comfortable, begin speaking it at your networking group. Get out the yellow pages and look for service organizations in your city or town. There is no need to reinvent the wheel, your community is already organized. Go where the organizations are and speak to them about your services. Teach them something new, give them good value, but don’t “give away the store.” When you learn this art, you really begin to prosper.
2. A 25 minute speech. This is for after lunch and dinner club meetings. Here you are charming, insightful, and give lots of helpful information to your audience.
3. A Keynote Speech. One hour of exciting, dynamic information, and stories, that is entertaining and informative for your industry conference.
Capture your audience’s lasting attention:
o Create handouts that are participatory. People will not throw away materials that they wrote their own ideas on.
o Create a website people can go to for more resources, testimonials, and to learn how to hire you.
Make money from talking by:
o Tape your talk. You can transcribe it, reproduce it to CD format, and sell it on your site.
o Learn the art of Networking. There are many good books about this. Also visit my articles section on www.diannelegro.com to see my personal secrets for successful communication.
o VERY important: LEAVE A TRAIL! Every piece of paper about you and your service must include contact information on how to hire you.
o MOST important, tell them you are available for consultations and for talks. Ask for referrals. Don’t leave this out. A simple, “If you know anyone who would benefit from my services, please contact me and I will give them my best care,” will get people’s minds thinking on your behalf.
These steps will help you develop as a speaker and as a marketer. As I mentioned, there are more than 1000 strategies to “make rain” during dry times with imaginative positioning of your talks. You will get better and better as you do all these things first, and opportunities will continue to grow for you as people learn the value of having you come and speak to their group. Remember, you are not the only one talking. At the next meeting they will be discussing YOU! Make sure you give service and value as a speaker, and highlight what makes you unique. If you are good, you will get clients and referrals for many more talks.
How To Grow Your Business Through Speaking - To learn more about this author, visit Dianne Legro's Website.
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One of the leading entrepreneurs in Los Angeles says, "If you are not getting results by speaking, you need to take responsibility as the marketing director of your business and learn how to do it effectively. The biggest problem I have seen is the resistance business owners have with spending time and money getting the entrepreneurial training needed to increase their results. TOO many business owners think they should intuitively know how to write their marketing materials, AND SPEAK IN PUBLIC. Writing advertising copy and verbal expertise is not a skill we are born with. It is a learned ability. So if you don't know how to get the networking or sales response you need, either hire someone who can do it effectively or learn how from an expert. THE CONTRARY IS COSTING YOU MORE BUSINESS THAN YOU EVEN REALIZE."
Speaking in public is the number one way to grow your business.
It is also the number one fear for many people.
If you already speak in public and want even better results, or you have not started yet, perhaps because of that thing called fear…Let me help you succeed at both.
Here is what you will need to create for phase one improvement:
A sixty second elevator speech. There are six components to a great elevator speech. Get it right, and it brings you an interested prospect every time. I coach people on this every day of the week. That is how important this is. You use it everywhere you go. My friend, Rhonda Scher, author of The 2 Minute Networker, networks very successfully in the grocery checkout line, and everywhere else she goes!
Next, develop different lengths of talks to use in different circumstances:
1. A 10 minute speech. I suggest you also work with a professional coach to create this. There are four different types of listeners and you must speak to engage all or you lose clients. Practice it in front of your friends or family. When you are comfortable, begin speaking it at your networking group. Get out the yellow pages and look for service organizations in your city or town. There is no need to reinvent the wheel, your community is already organized. Go where the organizations are and speak to them about your services. Teach them something new, give them good value, but don’t “give away the store.” When you learn this art, you really begin to prosper.
2. A 25 minute speech. This is for after lunch and dinner club meetings. Here you are charming, insightful, and give lots of helpful information to your audience.
3. A Keynote Speech. One hour of exciting, dynamic information, and stories, that is entertaining and informative for your industry conference.
Capture your audience’s lasting attention:
o Create handouts that are participatory. People will not throw away materials that they wrote their own ideas on.
o Create a website people can go to for more resources, testimonials, and to learn how to hire you.
Make money from talking by:
o Tape your talk. You can transcribe it, reproduce it to CD format, and sell it on your site.
o Learn the art of Networking. There are many good books about this. Also visit my articles section on www.diannelegro.com to see my personal secrets for successful communication.
o VERY important: LEAVE A TRAIL! Every piece of paper about you and your service must include contact information on how to hire you.
o MOST important, tell them you are available for consultations and for talks. Ask for referrals. Don’t leave this out. A simple, “If you know anyone who would benefit from my services, please contact me and I will give them my best care,” will get people’s minds thinking on your behalf.
These steps will help you develop as a speaker and as a marketer. As I mentioned, there are more than 1000 strategies to “make rain” during dry times with imaginative positioning of your talks. You will get better and better as you do all these things first, and opportunities will continue to grow for you as people learn the value of having you come and speak to their group. Remember, you are not the only one talking. At the next meeting they will be discussing YOU! Make sure you give service and value as a speaker, and highlight what makes you unique. If you are good, you will get clients and referrals for many more talks.
How To Grow Your Business Through Speaking - To learn more about this author, visit Dianne Legro's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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