One of the leading entrepreneurs in Los Angeles says, "If you are not getting results by speaking, you need to take responsibility as the marketing director of your business and learn how to do it effectively. The biggest problem I have seen is the resistance business owners have with spending time and money getting the entrepreneurial training needed to increase their results. TOO many business owners think they should intuitively know how to write their marketing materials, AND SPEAK IN PUBLIC. Writing advertising copy and verbal expertise is not a skill we are born with. It is a learned ability. So if you don't know how to get the networking or sales response you need, either hire someone who can do it effectively or learn how from an expert. THE CONTRARY IS COSTING YOU MORE BUSINESS THAN YOU EVEN REALIZE."
Speaking in public is the number one way to grow your business.
It is also the number one fear for many people.
If you already speak in public and want even better results, or you have not started yet, perhaps because of that thing called fear…Let me help you succeed at both.
Here is what you will need to create for phase one improvement:
A sixty second elevator speech. There are six components to a great elevator speech. Get it right, and it brings you an interested prospect every time. I coach people on this every day of the week. That is how important this is. You use it everywhere you go. My friend, Rhonda Scher, author of The 2 Minute Networker, networks very successfully in the grocery checkout line, and everywhere else she goes!
Next, develop different lengths of talks to use in different circumstances:
1. A 10 minute speech. I suggest you also work with a professional coach to create this. There are four different types of listeners and you must speak to engage all or you lose clients. Practice it in front of your friends or family. When you are comfortable, begin speaking it at your networking group. Get out the yellow pages and look for service organizations in your city or town. There is no need to reinvent the wheel, your community is already organized. Go where the organizations are and speak to them about your services. Teach them something new, give them good value, but don’t “give away the store.” When you learn this art, you really begin to prosper.
2. A 25 minute speech. This is for after lunch and dinner club meetings. Here you are charming, insightful, and give lots of helpful information to your audience.
3. A Keynote Speech. One hour of exciting, dynamic information, and stories, that is entertaining and informative for your industry conference.
Capture your audience’s lasting attention:
o Create handouts that are participatory. People will not throw away materials that they wrote their own ideas on.
o Create a website people can go to for more resources, testimonials, and to learn how to hire you.
Make money from talking by:
o Tape your talk. You can transcribe it, reproduce it to CD format, and sell it on your site.
o Learn the art of Networking. There are many good books about this. Also visit my articles section on www.diannelegro.com to see my personal secrets for successful communication.
o VERY important: LEAVE A TRAIL! Every piece of paper about you and your service must include contact information on how to hire you.
o MOST important, tell them you are available for consultations and for talks. Ask for referrals. Don’t leave this out. A simple, “If you know anyone who would benefit from my services, please contact me and I will give them my best care,” will get people’s minds thinking on your behalf.
These steps will help you develop as a speaker and as a marketer. As I mentioned, there are more than 1000 strategies to “make rain” during dry times with imaginative positioning of your talks. You will get better and better as you do all these things first, and opportunities will continue to grow for you as people learn the value of having you come and speak to their group. Remember, you are not the only one talking. At the next meeting they will be discussing YOU! Make sure you give service and value as a speaker, and highlight what makes you unique. If you are good, you will get clients and referrals for many more talks.
How To Grow Your Business Through Speaking - To learn more about this author, visit Dianne Legro's Website.
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Dianne Legro
(Visit Dianne's Website)
Dianne is one of the top speaking coaches
in the country. She specializes in
coaching entrepreneurs in tripling their
business by speaking in public. She helps
you design your core message and speaking
points and deliver them in any setting so
that people want to have you
immediately.Dianne has spoken in front of
over a million people and teaches you the
secrets of connecting and impacting every
member in your audience. Easy, fun and
very profitable, you can master the key
points that grow your business
exponentially. Contact Dianne at www.speakingsuccessinternational.com or call 805.534.9535
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Referred by:
http://www.creativityatwork.com
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