"Own Your Zone" Marketing

Do you get overwhelmed when you think about your marketing?
Do you feel there’s so much to do, or you’re not clearly sure what to do?

Here is one way I have found to cut through all the confusion to complete clarity.

I know that you know about marketing with benefit streams and creating the “What’s in it for me?” marketing perspective for your materials. However, there is more important information about what makes you unique that often gets ignored.

By now you have probably defined yourself on paper and verbally to clients many times. The most important quality to first define clearly for yourself and others is, “What makes me unique?” If you have spent time with this question already, great. You probably have some good working notes.

But today, I will ask you to consider it again from a slightly different viewpoint, one that will bring crystal clarity to the way you answer this question in the future.

I will give you an example from my own practice, of how important material often goes by without being captured for our own benefit. Notice how you relate this to your own practice.

For many years I thought that the most unique value I brought to my clients was my highly developed skills sets for coaching and communicating. I know of no other coach who can draw on their Broadway performing, Bioenergetic body work, centering and grounding skills, and business and peak performance experience as fields of reference. My clients were always radiant during and after the sessions with me. They felt alive, creative glowing, competent, flowing, HAPPY… I felt these things too as I worked with them. We both went someplace refreshing and potent and we knew it together. These are the things they would always especially thank me for. At that time, I just accepted and appreciated those compliments and acknowledgements about the quality of our time together as wonderful “extras” to the great work we accomplished.

It took me a while to realize that the quality of the time I spend with my clients is as valuable to them as the communication skill sets I offer. It was the “zone” that I provided for them as we worked together that made most of the difference in my sessions.

What they were describing to me is the feeling of being guided into present time. In present time, there is no room for “baggage.” It doesn’t exist. What does happen in present time is we experience our lightness of being, flow, creativity, free energy, and unlimited access to our essence, our unfettered, life-affirming genius. We feel wonderful when we get ourselves into present time. This, I realized, is unique about what I offer to people. I am a “zone.” When people work with me, they step into this zone of unlimited positive focus and powerful creative inspiration. It IS unique and they take this away and bring it into their next life situations as much as the methods and techniques they learned from me.

I began to learn to say of my work and myself, “I help shift people from being presentational to being present. It changes everything about their way of being and their experience of themselves.”

My marketing changed. It became more personal and real to me because I recognized and took responsibility for the truth that my clients shared with me. It is much easier for me to “market” myself when I own the value of what I bring to people on this level. When I connect to it, it energizes me differently, and people feel it.

To help you get more clarity about your own unique value to clients, I ask you to contemplate fully this powerful question:

“What zone do people step into when they are with YOU?”

Think about this and identify it for yourself. If you want an even better answer, write a survey and send it to your clients. What exactly is it that they thank you for? What is the most valuable thing to them about working with you? Personally, Professionally, Emotionally? Anything else?

They will help you more than you can imagine with the answer to this question. It may help you grasp more facets about your own uniqueness that you may not yet have understood.

Answering the question, “What zone do people step into when they are with YOU?” helps you create your message and marketing materials, and to speak about yourself in a way that feels better than reciting your benefit stream. “Own Your Zone” speaking and selling will energize you and bring new zest to your practice.


"Own Your Zone" Marketing - To learn more about this author, visit Dianne Legro's Website.

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