"Own Your Zone" Marketing
"Own Your Zone" Marketing
Do you feel there’s so much to do, or you’re not clearly sure what to do?
Here is one way I have found to cut through all the confusion to complete clarity.
I know that you know about marketing with benefit streams and creating the “What’s in it for me?” marketing perspective for your materials. However, there is more important information about what makes you unique that often gets ignored.
By now you have probably defined yourself on paper and verbally to clients many times. The most important quality to first define clearly for yourself and others is, “What makes me unique?” If you have spent time with this question already, great. You probably have some good working notes.
But today, I will ask you to consider it again from a slightly different viewpoint, one that will bring crystal clarity to the way you answer this question in the future.
I will give you an example from my own practice, of how important material often goes by without being captured for our own benefit. Notice how you relate this to your own practice.
For many years I thought that the most unique value I brought to my clients was my highly developed skills sets for coaching and communicating. I know of no other coach who can draw on their Broadway performing, Bioenergetic body work, centering and grounding skills, and business and peak performance experience as fields of reference. My clients were always radiant during and after the sessions with me. They felt alive, creative glowing, competent, flowing, HAPPY… I felt these things too as I worked with them. We both went someplace refreshing and potent and we knew it together. These are the things they would always especially thank me for. At that time, I just accepted and appreciated those compliments and acknowledgements about the quality of our time together as wonderful “extras” to the great work we accomplished.
It took me a while to realize that the quality of the time I spend with my clients is as valuable to them as the communication skill sets I offer. It was the “zone” that I provided for them as we worked together that made most of the difference in my sessions.
What they were describing to me is the feeling of being guided into present time. In present time, there is no room for “baggage.” It doesn’t exist. What does happen in present time is we experience our lightness of being, flow, creativity, free energy, and unlimited access to our essence, our unfettered, life-affirming genius. We feel wonderful when we get ourselves into present time. This, I realized, is unique about what I offer to people. I am a “zone.” When people work with me, they step into this zone of unlimited positive focus and powerful creative inspiration. It IS unique and they take this away and bring it into their next life situations as much as the methods and techniques they learned from me.
I began to learn to say of my work and myself, “I help shift people from being presentational to being present. It changes everything about their way of being and their experience of themselves.”
My marketing changed. It became more personal and real to me because I recognized and took responsibility for the truth that my clients shared with me. It is much easier for me to “market” myself when I own the value of what I bring to people on this level. When I connect to it, it energizes me differently, and people feel it.
To help you get more clarity about your own unique value to clients, I ask you to contemplate fully this powerful question:
“What zone do people step into when they are with YOU?”
Think about this and identify it for yourself. If you want an even better answer, write a survey and send it to your clients. What exactly is it that they thank you for? What is the most valuable thing to them about working with you? Personally, Professionally, Emotionally? Anything else?
They will help you more than you can imagine with the answer to this question. It may help you grasp more facets about your own uniqueness that you may not yet have understood.
Answering the question, “What zone do people step into when they are with YOU?” helps you create your message and marketing materials, and to speak about yourself in a way that feels better than reciting your benefit stream. “Own Your Zone” speaking and selling will energize you and bring new zest to your practice.
Own Your Zone Marketing - To learn more about this author, visit Dianne Legro's Website.
Like this article? Share it with your friends
Do you get overwhelmed when you think about your marketing?
Do you feel there’s so much to do, or you’re not clearly sure what to do?
Here is one way I have found to cut through all the confusion to complete clarity.
I know that you know about marketing with benefit streams and creating the “What’s in it for me?” marketing perspective for your materials. However, there is more important information about what makes you unique that often gets ignored.
By now you have probably defined yourself on paper and verbally to clients many times. The most important quality to first define clearly for yourself and others is, “What makes me unique?” If you have spent time with this question already, great. You probably have some good working notes.
But today, I will ask you to consider it again from a slightly different viewpoint, one that will bring crystal clarity to the way you answer this question in the future.
I will give you an example from my own practice, of how important material often goes by without being captured for our own benefit. Notice how you relate this to your own practice.
For many years I thought that the most unique value I brought to my clients was my highly developed skills sets for coaching and communicating. I know of no other coach who can draw on their Broadway performing, Bioenergetic body work, centering and grounding skills, and business and peak performance experience as fields of reference. My clients were always radiant during and after the sessions with me. They felt alive, creative glowing, competent, flowing, HAPPY… I felt these things too as I worked with them. We both went someplace refreshing and potent and we knew it together. These are the things they would always especially thank me for. At that time, I just accepted and appreciated those compliments and acknowledgements about the quality of our time together as wonderful “extras” to the great work we accomplished.
It took me a while to realize that the quality of the time I spend with my clients is as valuable to them as the communication skill sets I offer. It was the “zone” that I provided for them as we worked together that made most of the difference in my sessions.
What they were describing to me is the feeling of being guided into present time. In present time, there is no room for “baggage.” It doesn’t exist. What does happen in present time is we experience our lightness of being, flow, creativity, free energy, and unlimited access to our essence, our unfettered, life-affirming genius. We feel wonderful when we get ourselves into present time. This, I realized, is unique about what I offer to people. I am a “zone.” When people work with me, they step into this zone of unlimited positive focus and powerful creative inspiration. It IS unique and they take this away and bring it into their next life situations as much as the methods and techniques they learned from me.
I began to learn to say of my work and myself, “I help shift people from being presentational to being present. It changes everything about their way of being and their experience of themselves.”
My marketing changed. It became more personal and real to me because I recognized and took responsibility for the truth that my clients shared with me. It is much easier for me to “market” myself when I own the value of what I bring to people on this level. When I connect to it, it energizes me differently, and people feel it.
To help you get more clarity about your own unique value to clients, I ask you to contemplate fully this powerful question:
“What zone do people step into when they are with YOU?”
Think about this and identify it for yourself. If you want an even better answer, write a survey and send it to your clients. What exactly is it that they thank you for? What is the most valuable thing to them about working with you? Personally, Professionally, Emotionally? Anything else?
They will help you more than you can imagine with the answer to this question. It may help you grasp more facets about your own uniqueness that you may not yet have understood.
Answering the question, “What zone do people step into when they are with YOU?” helps you create your message and marketing materials, and to speak about yourself in a way that feels better than reciting your benefit stream. “Own Your Zone” speaking and selling will energize you and bring new zest to your practice.
Own Your Zone Marketing - To learn more about this author, visit Dianne Legro's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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