With only a few seconds to grab the attention of the average attendee, great care must be given to the design and presentation of your trade show displays. You have to see the situation through your customers' eyes in order to truly get the maximum value from a show.
1. How can you help me do something better?
This is the first question many prospects have - how will your product or service enable me to get something done in a more effective manner? It may be more expensive, or less expensive, than alternatives, but how well does it get the job done.
2. Can you save me money?
Having the most competitive price is great but not always realistic. If you don't have the best prices, focus on helping prospects understand WHY what you sell costs more. Show them how relative to value, they could actually be saving money with your company.
3. Can I trust you?
Building trust with a prospect is the most vital part of garnering sales. In order to build trust, try showcasing client testimonials prominently. If you can get such media as audio and video testimonials, and have a video or presentation prepared, that works well also.
Focus on answering these questions, and on differentiating your product from the competition. Visually showcase what makes your product unique. Good luck!
Designing your trade show display through your customer's eyes - To learn more about this author, visit Dennis Nixon's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 Score Big At Your Next Trade Show
|
| |
Follow these three simple rules to make more contacts and more sales from working trade shows.
|
|
How to Promote Sales Growth at a Trade Show
|
| |
How is your company making a bigger impression than your competitors at trade shows. Many vendors attend trade shows and the best make it a success. The following article provides tips to ensure your next trade sh...
|
|
How to Sell Franchises at Trade Shows
|
| |
Trade shows are well known as suitable venues for selling franchises. Trade shows aren't looking to attract franchise buyers; they're focusing instead on attracting target audience. That target market could be your ...
|
|
Marketing 102
|
| |
You've crafted your marketing message (customer benefit, customer trust, and customer emotional connection). What now?
|
|
Visiting a Franchise Show is a great way to investigate franchise opportunities.
|
| |
Visiting a franchise trade show is a great way to gather a lot of preliminary information and survey what’s out there in the franchise world in a short period of time, and you can find them in most cities.
|
|
|
Dennis Nixon
(Visit Dennis's Website)
Who am I? I am recent Grandfather that
enjoys spending time with all of my
family. In my spare time I enjoy
woodworking and fishing.(not enough
fishing!)
I run Smash Hit Displays, a company that
was been creating high quality custom
trade show displays for just under a
decade. We have thousands of clients
worldwide and a track record of success
and quality.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
