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Designing your trade show display through your customer's eyes

Written by: Dennis Nixon

Article Overview: A short article explaining a few tips for maximizing ROI on trade show displays

Designing your trade show display through your customer's eyes

With only a few seconds to grab the attention of the average attendee, great care must be given to the design and presentation of your trade show displays. You have to see the situation through your customers' eyes in order to truly get the maximum value from a show.

1. How can you help me do something better?

This is the first question many prospects have - how will your product or service enable me to get something done in a more effective manner? It may be more expensive, or less expensive, than alternatives, but how well does it get the job done.

2. Can you save me money?

Having the most competitive price is great but not always realistic. If you don't have the best prices, focus on helping prospects understand WHY what you sell costs more. Show them how relative to value, they could actually be saving money with your company.

3. Can I trust you?

Building trust with a prospect is the most vital part of garnering sales. In order to build trust, try showcasing client testimonials prominently. If you can get such media as audio and video testimonials, and have a video or presentation prepared, that works well also.


Focus on answering these questions, and on differentiating your product from the competition. Visually showcase what makes your product unique. Good luck!

Related Articles
  Score Big At Your Next Trade Show
  How to Promote Sales Growth at a Trade Show
  The Science of Getting More Traffic to Your Trade Show Booth
  Easy and Effective Event Marketing with Portable Trade Show Booths
  PoP (Point of Purchase) Visual Merchandising

Article Tags: attendee, building trust, client testimonials, good luck, job, maximum value, prospects, saving money, showcase, trade show displays, video testimonials



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