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5 Simple How To Strategies to Dramatically Boost Your Sales Ads
| Guest post by: Paul Tobey |
Article Overview: Five simple strategies to create a more effective piece of marketing.
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Free Download - How to Expand Your Customer Base By Paul Tobey |
5 Simple How To Strategies to Dramatically Boost Your Sales Ads
It is often said that writing a sales ad or a direct mail piece is nothing more than salesmanship in print or whatever medium you choose. Here are 5 simple things to pay attention to. 1. Up front you need your prospects undivided attention – the only way you can do this is with a strong headline that speaks to their dreams, desires, frustrations, and fears. Your head line offers the reader a bribe, in the form of a strong benefit, in return for reading your advertisement. 2. Unless you can convince them to read your entire message you will produce poor results. Encourage readers to devour your whole message by showing them how you will bring value to their lives if they'll just give you a few minutes. You must then deliver that value in your sales message. 3. Offer immediate proof of your claim before you get into your message. Testimonials are one of the most valuable but undervalued ways of convincing prospects that you can meet their needs and, fulfill their dreams and desires or remove their frustrations or fears. 4. Everyone wants a bargain. You have to show them how much value you bring. You must convince your prospects that what they spend with you is minimal compared to the benefits they’ll receive. 5. Make it easy to buy from you. Everyone is secretly asking to be lead, so tell your prospects exactly what action to take to buy from you and show them how easy it is to order. Use these as a checklist for every piece of direct mail and for every advertisement. Do them consistently and above all do them compellingly and watch your ad response rates soar!
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About the Author: Paul Tobey RSS for Paul's articles - Visit Paul's website Professional Speaker, Trainer, Author, and Internet Marketing Expert, Paul Tobey is CEO of TrainingBusinessPros.Com and StreetSmart Marketer.Com. Having trained over 22 thousand business owners in the past 4 years, the training company offers a suite of business training helping small and medium size business experience rapid growth using social media and internet marketing platforms. We teach business owners how to become customer acquisition experts. His popular free marketing tips magazine is read by thousands of business owners around the world in more than 47 countries. You can get it free at www.streetsmartmarketer.com. To find a social media training near you visit www.trainingbusinesspros.com
Click here to visit Paul's website   Business Owner Guide |
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Online Sales and Marketing vs Traditional
- Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing
Re: Online Sales and Marketing vs Traditional
- [quote="ltrahan":31w9r2iz]Hi Evan,
I am noticing that many of the posts in the Sales/Marketing section deal with online marketing, SEM and and SEO and Affiliates. I was wondering if it might be a good idea to separate that section into two; 1) Online Sales and Marketing; 2) Traditional Sales and Marketing[/quote:31w9r2iz]
I second the request...
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Great topic Kevin!!
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