Become A Recognized Expert In Your Industry
Become A Recognized Expert In Your Industry
It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the media perceive you to
be an expert, they will seek you out for advice, your perspective on stories they are researching or even to offer you business.
In order to be an expert, you must study your subject thoroughly. It is said that with a 1000 hours of practice you become an expert. Most of us work around 2000 hours per year, so you can see it doesn’t take long to acquire the knowledge you need. If you have been working on your specialty for a while, you are already an expert. Your job is to become know as an expert.
Street$mart Marketers don't have to appear on the top TV shows or on recognized best-seller lists to become a recognized expert in their field or industry, although that helps.
Here are the first 5 of nine Street$mart suggestions for anyone wanting to become a recognized expert in their field:
Write articles on your specialty for trade publications and business magazines in your industry. Most publishers are looking for good articles to fill their magazines and will welcome your contributions. If you want to get published make sure your articles are educational and not simply self serving.
Write informative and educational letters to the editor to your industry’s trade publications or your local newspaper. Try to be a little controversial without
being over the top, this creates interesting perspectives and sets you apart from everyone else. Street$mart Marketers know experts have opinions, so they share theirs regularly.
Develop your website, so it is loaded with useful free content covering your area of expertise. If, for example, your specialty is carpet cleaning, create a website loaded with useful ideas on how to select a carpet cleaner, the health benefits of regular carpet cleaning, tips on how to remove stains and ideas on how to care for carpets.
Publish a free online newsletter with short tips on your specialty. Distribute it to your e-mail list of customers and prospects at least monthly, more frequently if you can manage it. Make sure you have a prominent sign-up box for your free newsletter on the home page of your website, so interested visitors’ names are captured. This will give you a steady flow of new prospects at the same time.
Write and self-publish, useful special reports on your area of expertise which
you give away free at every opportunity. For example if you are a print broker, you might offer an executive briefing on “The 5 Most Common Mistakes People Make When Buying Printing.” Send copies of your report to suitable trade magazines along with a suitable press release and at the same time advertise your report in media that reaches your target audience.
Here are the second 4 of nine Street$mart suggestions for anyone wanting to become a recognized expert in their field:
Giving free talks on your area of expertise to groups and associations that have members who are potential clients for your product or service, will quickly position you as an expert and will create a steady stream of leads. For instance, if your specialty is installing new kitchens, you might offer to run a workshop on “How to Design a Kitchen That Makes Entertaining a Breeze” at a local chamber of commerce show or meeting.Make a point of asking for testimonials. Other people’s opinions of you are more effective in establishing you as an expert than what you say about yourself.
Teach courses at local community colleges, adult-education centres, chambers of commerce or boards of trade or run “webinars” that you advertise to your own clients and prospects. Make sure you advertise all you public appearances on your website.
Write a book. It doesn’t have to be long and you don’t have to write it yourself. Most people hesitate before writing a book because of the time commitment. There are ways around this, for example, you can hire a ghost writer. Best of all, books give you instant credibility.
Once you have a book, turn it into an audio book. This will help you get to the people who don’t read or don’t have time to read.
The more of these activities you do on a regular basis, the quicker your reputation as an expert will spread. Street$mart Marketers do all of these things, understanding that this kind of marketing is one of the quickest and cheapest ways of building their business.
Become A Recognized Expert In Your Industry - To learn more about this author, visit Michael Hepworth's Website.
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Street$mart Marketers know that one of the best lead generators is the free publicity generated when you are perceived to be a recognized expert in your industry.
It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the media perceive you to
be an expert, they will seek you out for advice, your perspective on stories they are researching or even to offer you business.
In order to be an expert, you must study your subject thoroughly. It is said that with a 1000 hours of practice you become an expert. Most of us work around 2000 hours per year, so you can see it doesn’t take long to acquire the knowledge you need. If you have been working on your specialty for a while, you are already an expert. Your job is to become know as an expert.
Street$mart Marketers don't have to appear on the top TV shows or on recognized best-seller lists to become a recognized expert in their field or industry, although that helps.
Here are the first 5 of nine Street$mart suggestions for anyone wanting to become a recognized expert in their field:
Write articles on your specialty for trade publications and business magazines in your industry. Most publishers are looking for good articles to fill their magazines and will welcome your contributions. If you want to get published make sure your articles are educational and not simply self serving.
Write informative and educational letters to the editor to your industry’s trade publications or your local newspaper. Try to be a little controversial without
being over the top, this creates interesting perspectives and sets you apart from everyone else. Street$mart Marketers know experts have opinions, so they share theirs regularly.
Develop your website, so it is loaded with useful free content covering your area of expertise. If, for example, your specialty is carpet cleaning, create a website loaded with useful ideas on how to select a carpet cleaner, the health benefits of regular carpet cleaning, tips on how to remove stains and ideas on how to care for carpets.
Publish a free online newsletter with short tips on your specialty. Distribute it to your e-mail list of customers and prospects at least monthly, more frequently if you can manage it. Make sure you have a prominent sign-up box for your free newsletter on the home page of your website, so interested visitors’ names are captured. This will give you a steady flow of new prospects at the same time.
Write and self-publish, useful special reports on your area of expertise which
you give away free at every opportunity. For example if you are a print broker, you might offer an executive briefing on “The 5 Most Common Mistakes People Make When Buying Printing.” Send copies of your report to suitable trade magazines along with a suitable press release and at the same time advertise your report in media that reaches your target audience.
Here are the second 4 of nine Street$mart suggestions for anyone wanting to become a recognized expert in their field:
Giving free talks on your area of expertise to groups and associations that have members who are potential clients for your product or service, will quickly position you as an expert and will create a steady stream of leads. For instance, if your specialty is installing new kitchens, you might offer to run a workshop on “How to Design a Kitchen That Makes Entertaining a Breeze” at a local chamber of commerce show or meeting.Make a point of asking for testimonials. Other people’s opinions of you are more effective in establishing you as an expert than what you say about yourself.
Teach courses at local community colleges, adult-education centres, chambers of commerce or boards of trade or run “webinars” that you advertise to your own clients and prospects. Make sure you advertise all you public appearances on your website.
Write a book. It doesn’t have to be long and you don’t have to write it yourself. Most people hesitate before writing a book because of the time commitment. There are ways around this, for example, you can hire a ghost writer. Best of all, books give you instant credibility.
Once you have a book, turn it into an audio book. This will help you get to the people who don’t read or don’t have time to read.
The more of these activities you do on a regular basis, the quicker your reputation as an expert will spread. Street$mart Marketers do all of these things, understanding that this kind of marketing is one of the quickest and cheapest ways of building their business.
Become A Recognized Expert In Your Industry - To learn more about this author, visit Michael Hepworth's Website.
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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