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Guest post by: Paul Tobey Become an Author

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People do business with the people they know, trust, and like. One of the most powerfulways to increase your market value and your brand is throughthe free publicity generated when you are perceived to be a recognized expert in your industry. It doesn’t matter what field of business you are in. It can be in carpet cleaning, auto repair, gardening or quantum physics. If your clients and the media perceive you to be an expert, they will seek you out for advice, your perspective on stories they are researching or even to offer you business.


If you heard about it, read about it, or went to the library to study it, you are not necessarily an expert. Only if you've done it, had experience in it, and had a measurable result, could you really take a position as an expert. Most of us work around 2000 hours per year, so you can see it doesn’t take long to acquire the knowledge you need. If you have been working on your specialty for a while, you are already an expert.


No one really appoints you as the expert. Only you can decide that your experience qualifies you. Your leadership and businessskills take care of the rest. If you are good at the publicity game, you may appear on TV shows or appear on recognized best-seller lists. However,though that is a major boost to your credibility, publicity is not necessaryskill to master in order tobecome a recognized expert in their field or industry.


What does increase your worth or your market value? Here are 3 powerful ways to help you position yourself as a recognized expert in your field: Write articles on your specialty for trade publications and business magazines in your industry. Most publishers are looking for good articles to fill their magazines and will welcome your contributions. If you want to get published make sure your articles are educational and not simply self serving.


Write informative and educational letters to the editor to your industry’s trade publications or your local newspaper. Try to be a little controversial without being over the top, this creates interesting perspectives and sets you apart from everyone else.While othershave opinions, experts have experience, and so they share theirs regularly.


Develop your website, so it is loaded with useful free content covering your area of expertise. If, for example, your specialty is carpet cleaning, create a website loaded with useful ideas on how to select a carpet cleaner, the health benefits of regular carpet cleaning, tips on how to remove stains and ideas on how to care for carpets. Load it with value includinggive-aways, coupons, industry news, and have others build your content for you. Accept articles.


Master your public speaking skills. Make yourself visibile and known as the 'go-to' public speaker in your industry. Being one of the top calls, earns you the most visibility andgarners most of the trust. The best speakers garner the most trust, and the one that holds the power of trust, is the one thatreaps the rewards. The steady flow of new prospects and recognition comes with this learned skill.


Here is your bonus recommendation. Under-promise and over-deliver. Leaders understand the value of perception, and if you decide to write and self-publish, a book, make sure that you be very generous with your best information. Don't hold back.

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