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Do You Hate Sales?
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| Guest post by: Paul Tobey |
Article Overview: If you hate sales, it's because you fear rejection. If you hate selling, you'll never be good at something you hate. Do you want to learn how to fix that?
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Free Download - How to Expand Your Customer Base By Paul Tobey |
Do You Hate Sales?
If you are a small business owner, and you hate sales, you're in trouble. Most entrepreneurs I know hate rejection and can't get over the sales hurdle simply because they don't understand what selling really is. Sales is being in service of others, and if you really believe in what you are selling, you are there to serve. There is true honor in serving, and you are there to help others. If you are offering a product or service that is about to make my life easier, healthier, better, more profitable, l'm all ears.
I don't sell, though I close thousands of deals a year. I offer clients the opportunity to buy-into what it is I do. I also use suggestology to close some doors that could leadto possibleobjections. Simply put, there is a template for successful presentations, and making an offer to participate in what your company provides. Making an offeris simply an extension of what you believe can really benefit someone you want to see succeed.
Some people think selling is bothering people. Selling is actually about caring about people. If you knock on a door to inform a patient that suffers from painful migrains, and you have a cure, or you selling or helping? You are being in service of, and if there is a price attached, I'm pretty sure they understand the economics of making the product, and would be willing to listen to you with all ears.
You've heard that sales is a numbers game.The more prospects inyour funnel, the higher the conversions will be. There is some truth to that, however, if you really haven't thought out how to present your offer, how you are in service of your customer, your fear will persist because you fear they will percieve you have no value.
If you truly know you have value, then you know you can be in service of your potential customers.When this happens, there are two things you should always do, to make the most of your time with your potential customer. This strategy has provided me with incredible learning, and over time yielded a great deal of business from customers I might otherwise have lost.
1. Ask them about them like this "Could you tell me a little bit about your company and yourself?"
2. Then Listen carefully and respectfully to the answer. Did you hear the nuance of their question or answer?
3. See if this information is likely to contain the clues you need to improve the offer that would be of service to them. Only after that,do you ask permission to talk about yourself or your product. Never launch into a pitch without asking permission to do so.
4. Sense the timing, and make the offer. Remain detached from the outcome. This is key to all sales. If you are too hungry or eager, it's a tell. It's amazing how you will attract the right clients to you when you are at peace with your product or service. When you know it's good, it's deeply settled in your subconscious, and they feel it if your grounded. They will make a buy based on your energy, your vibration, the feeling you create when you wallk in the room. Most people buy from an instinctual place.
5. Remember, not all prospects will buy when your ready to sell. Put them on your email list, or connect with them via Twitter or Linkedin, and keep them informed of your value. Keep sending them valuable nuggets. You will do this because this customer will likely buy from you when they are ready to buy, but you must remain in front of them and on their mind. Use an autoresponder to reduce your workload.
Selling or promoting your product or service is something that must feel good, because you simply believe you bring value to other people's lives in the form of a product or a service. Remember to earn the right to talk about your product by first listening and then asking permission. If you still need to deal with fears of speaking or rejection, then look into a personal development course, and/or a public speaking training to help you overcome your fears.
Article Tags: business, close, deal, hate, offer, sales, small, suggestology, the
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About the Author: Paul Tobey RSS for Paul's articles - Visit Paul's website Professional Speaker, Trainer, Author, and Internet Marketing Expert, Paul Tobey is CEO of TrainingBusinessPros.Com and StreetSmart Marketer.Com. Having trained over 22 thousand business owners in the past 4 years, the training company offers a suite of business training helping small and medium size business experience rapid growth using social media and internet marketing platforms. We teach business owners how to become customer acquisition experts. His popular free marketing tips magazine is read by thousands of business owners around the world in more than 47 countries. You can get it free at www.streetsmartmarketer.com. To find a social media training near you visit www.trainingbusinesspros.com
Click here to visit Paul's website Business Owner Guide |
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