Google is Like A Voting System
How many of you have ever read a web page and you see something underline. When you mouse over it, a little hand appears. If you click on it, it goes to another website that's a backlink. The trick is to know what is a quality backlink, and exactly how many does one need to get to the top of the search engine.
Google finds its way around the internet by following links. Therefore, it may be suggested that links would be a critical piece to the search engine algorythm which ranks websites. Let's dispell a myth. It's not who gets the most visitors that gets to the top of a search engine. It's whoever is optimized the best, offering quality content, and has the best quality backlinks.
If a link on google is like a vote, then one must recognize that you need a strategy to get links. Please forget reciprocal linking. If you ask a friend, you link to me and I'll link to you, this is not a good strategy. In fact, reciprocal linking may hurt you more than you think.
Think about this way. If other websites are hosting a link to your site, that's like a recommendation saying you are a good source for value. The more that other sites are pointing to your site, the better. But what kind of link should that be? Which sites should those links be coming from?
These are some of the best kept secrets from the top internet marketers. Here are a couple of hints. The backlink should contain your keyword phrase. Links from .edu sites or .org sites are excellent. Backlinks from high quality valued sites such as Dmoz, Evan Charmichael, or sites with high PR ranks are also valuable. This is why an expert author may want to take time to deliver high value content to sites such as this.
Article Marketing is a great way to share your valuable content and information. Most article sites will take your article along with your backlink. There is high value in article marketing.
Get excited about this. I realize you may not know exactly how to do this, but you now have the top secrets that keep your competition at the top of a Google Search Engine. If this is holding you back, you need to look at your internet marketing plan to include a strategy to build your backlinks.