How Much Is Failing To Communicate Regularly With Your Existing Customers Costing You
How Much Is Failing To Communicate Regularly With Your Existing Customers Costing You
new prospects in your total market? .......%
marketing to ideal prospects who are not yet customers? ......%
to existing customers?......%
Street$mart Marketers have numbers that look like: 10% of their time and energy to the total market, 30% to ideal prospects and 60% to their existing customers.
If your numbers aren't in these approximate ratio's, what is this costing you, in lost customers and in lost business that your current customers could be giving you?
Only if you are a new business might you be justified in spending less time with existing customers and more time on new prospects, but be careful to ensure you never ever neglect your existing customers even from day 1.
The most expensive thing for any business is acquiring new customers. We know that it costs anywhere between 6 and 10 times as much to acquire a new customer, as it does to keep an old one. Street$mart Marketers know that the number one reason for customer defection is not poor service or product quality, but because customers feel unappreciated or worse still taken for granted. They avoid this by regularly staying in touch and communicating with their customers. They make it a point to call or contact their clients a minimum of at least once every 6 weeks.
Your customer database is one of your most valuable assets, depending on the size and age of your firm, it has cost thousands or even millions to create it. So Street-$mart Marketers make sure they make the necessary investments in protecting this vital asset. They make sure they have enough information so they can make their communications personal. So for example instead of sending out Christmas Cards with just their signature, where they get lost in the clutter, they might send birthday cards with a personal greeting, or send a Thanksgiving card with a mention of something about the individual's family or they might even send an Easter Egg with a personal wish. These things cost very little and they can make them stand out from the crowd!
In today's market you must differentiate or slowly die. Street$mart Marketers know the choice is theirs
How Much Is Failing To Communicate Regularly With Your Existing Customers Costing You - To learn more about this author, visit Michael Hepworth's Website.
Like this article? Share it with your friends
If you are an established business, how much time, resources and energy do you spend on marketing to:
new prospects in your total market? .......%
marketing to ideal prospects who are not yet customers? ......%
to existing customers?......%
Street$mart Marketers have numbers that look like: 10% of their time and energy to the total market, 30% to ideal prospects and 60% to their existing customers.
If your numbers aren't in these approximate ratio's, what is this costing you, in lost customers and in lost business that your current customers could be giving you?
Only if you are a new business might you be justified in spending less time with existing customers and more time on new prospects, but be careful to ensure you never ever neglect your existing customers even from day 1.
The most expensive thing for any business is acquiring new customers. We know that it costs anywhere between 6 and 10 times as much to acquire a new customer, as it does to keep an old one. Street$mart Marketers know that the number one reason for customer defection is not poor service or product quality, but because customers feel unappreciated or worse still taken for granted. They avoid this by regularly staying in touch and communicating with their customers. They make it a point to call or contact their clients a minimum of at least once every 6 weeks.
Your customer database is one of your most valuable assets, depending on the size and age of your firm, it has cost thousands or even millions to create it. So Street-$mart Marketers make sure they make the necessary investments in protecting this vital asset. They make sure they have enough information so they can make their communications personal. So for example instead of sending out Christmas Cards with just their signature, where they get lost in the clutter, they might send birthday cards with a personal greeting, or send a Thanksgiving card with a mention of something about the individual's family or they might even send an Easter Egg with a personal wish. These things cost very little and they can make them stand out from the crowd!
In today's market you must differentiate or slowly die. Street$mart Marketers know the choice is theirs
How Much Is Failing To Communicate Regularly With Your Existing Customers Costing You - To learn more about this author, visit Michael Hepworth's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Michael's articles
 | |
|
|  |
 | |
|
| |
 | ||
|
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 TeleSeminar Etiquette Sample Press Release Make Attitude Your Ally Instant Flyers Challenges Of Change |
|
 | ||
 |
Top 50 Social Media Blogs
Top 50 Social Media Blogs | |
 |
Top 50 Diversion Blogs
Top Diversion Blogs of 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||