How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects
How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects
Few people understand the few basic rules.
It sounds a little obvious, but most newsletters are interesting to no one but the writer. If you talk about how wonderful your company, your new equipment or product is, you will be amazed how quickly people hit the delete button. Interesting newsletters are hard work. They have to be written from the readers’ point of view. How do you write about your new equipment from the reader’s point of view? Tell me how I can get what I need from you quicker, or cheaper or more simply. Tell me that's why you bought the equipment. No one wants to know you have bought a new $500,000 widget packaging machine unless it translates into some specific advantage for them.
I believe it is better to focus on providing information to help your readers be more successful, or more informed or showing them how to avoid pitfalls in buying and using your type of products or services. People love quizzes and how to guides. For example if you are in home improvements, you might write about 6 Ideas For Giving Your Home Better Looks And Extra Living Space or if you are in carpet cleaning 4 Dangers Lurking In Your Carpets. That would be much more useful than talking about your 23 years of experience, your new trucks or the new guy you hired.
Remember it cost 6 times more to get a new customer than keep an old one. Don't send out a news letter that will turn existing customers off.
Make Your Newsletter Newsworthy. People love to be kept up to date on interesting or important things going on in their business or their industry.
How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects - To learn more about this author, visit Michael Hepworth's Website.
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Many business owners worry about how to stay in touch with a growing customer base. They know when you build relationships, you build sales, but worry about the cost of person to person contact. One of the most common responses is to start a newsletter. Newsletters are an excellent medium to keep in touch with a large volume of customers and prospects. The idea works, but not everyone does a good job.
Few people understand the few basic rules.
It sounds a little obvious, but most newsletters are interesting to no one but the writer. If you talk about how wonderful your company, your new equipment or product is, you will be amazed how quickly people hit the delete button. Interesting newsletters are hard work. They have to be written from the readers’ point of view. How do you write about your new equipment from the reader’s point of view? Tell me how I can get what I need from you quicker, or cheaper or more simply. Tell me that's why you bought the equipment. No one wants to know you have bought a new $500,000 widget packaging machine unless it translates into some specific advantage for them.
I believe it is better to focus on providing information to help your readers be more successful, or more informed or showing them how to avoid pitfalls in buying and using your type of products or services. People love quizzes and how to guides. For example if you are in home improvements, you might write about 6 Ideas For Giving Your Home Better Looks And Extra Living Space or if you are in carpet cleaning 4 Dangers Lurking In Your Carpets. That would be much more useful than talking about your 23 years of experience, your new trucks or the new guy you hired.
Remember it cost 6 times more to get a new customer than keep an old one. Don't send out a news letter that will turn existing customers off.
Make Your Newsletter Newsworthy. People love to be kept up to date on interesting or important things going on in their business or their industry.
How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects - To learn more about this author, visit Michael Hepworth's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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