Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects

How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects

Many business owners worry about how to stay in touch with a growing customer base. They know when you build relationships, you build sales, but worry about the cost of person to person contact. One of the most common responses is to start a newsletter. Newsletters are an excellent medium to keep in touch with a large volume of customers and prospects. The idea works, but not everyone does a good job.

Few people understand the few basic rules.

It sounds a little obvious, but most newsletters are interesting to no one but the writer. If you talk about how wonderful your company, your new equipment or product is, you will be amazed how quickly people hit the delete button. Interesting newsletters are hard work. They have to be written from the readers’ point of view. How do you write about your new equipment from the reader’s point of view? Tell me how I can get what I need from you quicker, or cheaper or more simply. Tell me that's why you bought the equipment. No one wants to know you have bought a new $500,000 widget packaging machine unless it translates into some specific advantage for them.

I believe it is better to focus on providing information to help your readers be more successful, or more informed or showing them how to avoid pitfalls in buying and using your type of products or services. People love quizzes and how to guides. For example if you are in home improvements, you might write about 6 Ideas For Giving Your Home Better Looks And Extra Living Space or if you are in carpet cleaning 4 Dangers Lurking In Your Carpets. That would be much more useful than talking about your 23 years of experience, your new trucks or the new guy you hired.

Remember it cost 6 times more to get a new customer than keep an old one. Don't send out a news letter that will turn existing customers off.

Make Your Newsletter Newsworthy. People love to be kept up to date on interesting or important things going on in their business or their industry.





How Newsletters Can Help You Stay In Touch And Build Deeper Relationships With Your Customers And Prospects - To learn more about this author, visit Michael Hepworth's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Evan Carmichael
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website

Dianne Crampton

Dianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here.

Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009.  Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010.  To receive publishing discounts, subscribe to the free TigerTracks Newsletter here.

- Visit Dianne Crampton's Website

Jay Kubassek
(Jay's Full Bio: EvanCarmichael.com/jaykubassek)  In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.

 

As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)

 

Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. 

 

Jay resides in NYC with his wife Jamie, son Milo and dog Cooper.  Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Michael Hepworth
(Visit Michael's Website) The StreetSmart Marketer's business is training and coaching owners of entrepreneurial service businesses to rapidly become customer acquisition experts. His popular free marketing tips magazine is read by thousands of business owners around the world in more than 47 countries. You can get it free at www.streetsmartmarketer.com

Michael Hepworth is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
View Author Blog

View Author Video
View Author Video

Free Downloads


Michael Hepworth's

Complete
List Of
Marketing
Articles

Name
Email
Author's Free Downloads
Business Owner Guide Icon Business Owner Guide

More Michael Hepworth
A Shortcut to Great Success in Your Business
How Testing Your Marketing Can Improve Your Bottom Line
The Power of a Single Action Web Site
A Web Site That Works
The Secret to Achieving Success in Any Business
Use Service To Open Doors To New Prospects
Leverage The Key That Unlocks The Door to Growing Your Business
Do you want to improve the effectiveness of your web site
How to Turn a Request for a Discount to Your Advantage
Get Unsolicited Referrals by Wowing Your Customers
Free Downloads


 
 
 


Evan Elite Authors
Stephanie Robey  
Kim Castle  
Jay Kubassek  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Tips For Less Stress Icon Tips For Less Stress
Increase Performance Leadership Icon Increase Performance Leadership
Telemarketing Success Icon Telemarketing Success
How To Get Media Attention Icon How To Get Media Attention
10 Ways To Go International Icon 10 Ways To Go International
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
Top 50 Niche Blogs 2009
 
Email The Reporters
Email The Reporters
Press Release Builder
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
BENADETHA NYAMOGA Dar es Salaam, Tanzania,
BENADETHA NYAMOGA
Dar es Salaam, Tanzania
SEO For Africa

If I Were A Startup...
Gord Hotchkiss, $113k to $1.5 Mil in 5 years
Gord Hotchkiss
$113k to $1.5 Mil in 5 years
Dana Zita, > $2.5 Mil in revenues
Dana Zita
> $2.5 Mil in revenues
If I Were A Startup... - Complete List

Famous Entrepreneurs
King Gillette, The Gillette Company
King Gillette
The Gillette Company
P.T. Barnum, Barnum Circus
P.T. Barnum
Barnum Circus
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Keith Ferrazzi, Never Eat Alone
Keith Ferrazzi
Never Eat Alone
Michael Gerber, The E Myth
Michael Gerber
The E Myth
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Actions for Successful Remote Freelance Work
By Daryl James
     6 Ways to Market Yourself Online
By Daryl James
     Integrating Your Virtual Freelance Staff with Your In-House Team
By Daryl James

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information