How Often Should You Repeat a Mailing?
How Often Should You Repeat a Mailing?
Here are some specific results that I think illustrate the impact of multiple impressions of the same advertisement to a single list.
Dick Larkin, The Yellow Pages Commando (If you haven't subscribed to his newsletter, you're missing a gem.), and I did a teleseminar in April. We both sent invitations to our respective readers. We received a total of 226 registrations.
The first invitation went out 2 weeks before the teleseminar. From this first round we received 31 registrations, which turned out to be only 13% of the registrations. We waited a week and then did a daily invitation for 4 days. The last invitation being sent on the day of the teleseminar.
Here's what happened. The second invitation created 23% of the registrations, the third created 43.8%, the fourth brought in 12.3% and the 5th brought in 5.3%.
So what do we learn from this?
1. If you only send a mailing out once you are only getting a fraction of what's possible.
2. Repeated mailings generate a classic bell curve of responses.
3. Mailing that arrive fast and furiously don't negatively affect customer relationships and in fact increase your business.
So if you do direct mail, e-mail marketing or any other kind of direct response, don't sell yourself short by only sending out one round of advertising. If you want to find out what all the excitement was about, and why so many people registered for the seminar, you get the whole teleseminar at http://ypcommando.com/ssmart1.html
How Often Should You Repeat a Mailing - To learn more about this author, visit Michael Hepworth's Website.
Like this article? Share it with your friends
I am often asked this question and usually my answer is at least 2 or 3 times if it works the first time. I will explain why in a moment.
Here are some specific results that I think illustrate the impact of multiple impressions of the same advertisement to a single list.
Dick Larkin, The Yellow Pages Commando (If you haven't subscribed to his newsletter, you're missing a gem.), and I did a teleseminar in April. We both sent invitations to our respective readers. We received a total of 226 registrations.
The first invitation went out 2 weeks before the teleseminar. From this first round we received 31 registrations, which turned out to be only 13% of the registrations. We waited a week and then did a daily invitation for 4 days. The last invitation being sent on the day of the teleseminar.
Here's what happened. The second invitation created 23% of the registrations, the third created 43.8%, the fourth brought in 12.3% and the 5th brought in 5.3%.
So what do we learn from this?
1. If you only send a mailing out once you are only getting a fraction of what's possible.
2. Repeated mailings generate a classic bell curve of responses.
3. Mailing that arrive fast and furiously don't negatively affect customer relationships and in fact increase your business.
So if you do direct mail, e-mail marketing or any other kind of direct response, don't sell yourself short by only sending out one round of advertising. If you want to find out what all the excitement was about, and why so many people registered for the seminar, you get the whole teleseminar at http://ypcommando.com/ssmart1.html
How Often Should You Repeat a Mailing - To learn more about this author, visit Michael Hepworth's Website.
Like this article? Share it with your friends
![]() | |
| |
No article feedback found. |
| |
Leave Your Feedback |
|
| |
| |||
|
To learn more about the Evan Elite Author Program please contact us. |
![]() | |
![]()
| |
![]() | |
|
| |
![]() | |
|
| |
![]() | ||
|
| ||
![]() |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
![]() |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
![]() |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
![]() |
|
|
![]() | ||
|
The Top 10 GTD Times Posts
Best Posts for Productivity | ||
|
Fortune Hunters
CBC Entrepreneur TV | ||
![]() | ||
![]() | ||||
| ||||
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
|
|
|
|
| ||||||||||||
| ||||||||||||





Subscribe to Michael's articles











