Keep Your Marketing at the Leading Edge in 2005

Guest post by: Paul Tobey
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How to Expand Your Customer Base - By Paul Tobey

If you want to continuously create marketing that delivers, you should tune up your marketing engine at least once a year. I like to do it early in each new year.

v The first step is to take a mental inventory of the advertising you've been seeing in the press and on TV and hearing on radio. If you have a swipe file, something every serious marketer should develop, spend a few hours going through the samples of direct-mail and advertising you have collected.

v Review all your own marketing campaigns even the ones that didn’t work as well as you had hoped.

v Next, ask yourself the following questions:

1. Which promotions were most effective at catching my eye?

2. What aspects of most demanded my attention?

3. Did I respond to any of these advertisements? And why?

4. In my business, were there any themes that seemed to be working better than others this year?

5. What ideas in other peoples advertising could I incorporate into mine?

6. How could I adapt them to my business and my clients?

If you spend a few hours brainstorming like this based on what you see others doing at least once a year, you will find it triggers tremendous freshness and power in your marketing and advertising for the next 12 months.

Make this a regular habit. If you are not already collecting other people’s great advertising and marketing for your swipe file, you are missing one of the most important habits in becoming a great marketer.

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How to Expand Your Customer Base - By Paul Tobey

About the Author: Paul Tobey

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Professional Speaker, Trainer, Author, and Internet Marketing Expert, Paul Tobey is CEO of TrainingBusinessPros.Com and StreetSmart Marketer.Com. Having trained over 22 thousand business owners in the past 4 years, the training company offers a suite of business training helping small and medium size business experience rapid growth using social media and internet marketing platforms. We teach business owners how to become customer acquisition experts. His popular free marketing tips magazine is read by thousands of business owners around the world in more than 47 countries. You can get it free at www.streetsmartmarketer.com. To find a social media training near you visit www.trainingbusinesspros.com

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