Leverage The Key That Unlocks The Door to Growing Your Business
Leverage The Key That Unlocks The Door to Growing Your Business
George decided to go through coaches and consultants working with people who would make good prospects for his training programs.
This may appear as a simple solution, but in fact it is a perfect example of leverage. And leverage is what I believe makes all the difference in business. But what is leverage? Almost everyone uses the word, but how many of us truly understand it. At a simple level, it is simply the ability to create a large return with a small amount of effort.
You can get leverage on your own assets and you can get leverage on other peoples' assets. In George's case he is leveraging other peoples' client bases. These people have spent hundreds of dollars, or even thousands of dollars building their client bases. They have also spent countless hours building their client bases. Through the magic of leverage George is able to tap into this investment and take advantage of it, with only a relatively small investment of both time and cash.
I used to think that marketing was the key to successful growth, but now believe that leverage is actually the key. Marketing is simply one route to leverage. After all, it costs the same to run a marketing activity like a Yellow Pages ad that generates 2 or 3 leads a week as it does to run one that generates 5, 10, 20 or 200 leads per week. Leverage in this case lies in knowing how to construct an ad that stands out from competitors and brings prospects flocking to your business. This is not as difficult as it sounds. You simply have to know what the levers are and how to operate them.
Over the last few months we have been running roundtable discussion groups with business owners to find out what they need to be successful. I am now firmly convinced that leverage is a key skill, and that effective marketing gives you access to one of the most effective areas of leverage. So over the next few weeks I will be introducing a number of ideas on what leverage is, how you can get more of it and new ways for you to think about it.
I am by no means an expert on leverage, so would welcome your insights and opinions. Please e-mail me with your ideas and suggestions.
Leverage The Key That Unlocks The Door to Growing Your Business - To learn more about this author, visit Michael Hepworth's Website.
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George Beshara of Montreal developed a series of modular training programs to help people manage their lives better. They are excellent programs, and everyone who has been exposed to them agrees, but there is a problem. He only knows a relatively small number of suitable prospects. Should he go directly to the end user or should he go through a group of people who are already connected to the people who need his training programs?
George decided to go through coaches and consultants working with people who would make good prospects for his training programs.
This may appear as a simple solution, but in fact it is a perfect example of leverage. And leverage is what I believe makes all the difference in business. But what is leverage? Almost everyone uses the word, but how many of us truly understand it. At a simple level, it is simply the ability to create a large return with a small amount of effort.
You can get leverage on your own assets and you can get leverage on other peoples' assets. In George's case he is leveraging other peoples' client bases. These people have spent hundreds of dollars, or even thousands of dollars building their client bases. They have also spent countless hours building their client bases. Through the magic of leverage George is able to tap into this investment and take advantage of it, with only a relatively small investment of both time and cash.
I used to think that marketing was the key to successful growth, but now believe that leverage is actually the key. Marketing is simply one route to leverage. After all, it costs the same to run a marketing activity like a Yellow Pages ad that generates 2 or 3 leads a week as it does to run one that generates 5, 10, 20 or 200 leads per week. Leverage in this case lies in knowing how to construct an ad that stands out from competitors and brings prospects flocking to your business. This is not as difficult as it sounds. You simply have to know what the levers are and how to operate them.
Over the last few months we have been running roundtable discussion groups with business owners to find out what they need to be successful. I am now firmly convinced that leverage is a key skill, and that effective marketing gives you access to one of the most effective areas of leverage. So over the next few weeks I will be introducing a number of ideas on what leverage is, how you can get more of it and new ways for you to think about it.
I am by no means an expert on leverage, so would welcome your insights and opinions. Please e-mail me with your ideas and suggestions.
Leverage The Key That Unlocks The Door to Growing Your Business - To learn more about this author, visit Michael Hepworth's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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