Presentation Marketing All About Communications,Presentation slides and Where to stand
In the last four years, I've presented to thousands of business owners across Canada and the USA. I've completed hundreds if not, thousands of hours in public speaking, and trust me, I've made mistakes. Those mistakes were golden nuggets of truth for me, which helped turned my company into the fastest internet marketing and social media trainig company in Canada. I've had the priviledge of training hundreds of public speakers, authors, CEO's, trainers, and business owners. I've witnessed a few take the information, take massive action with it, and create wealth in their lives. Here are a few basic principals that you can allpy today to your next presentation marketing event. 1. Avoid the most common mistake which is death by powerpoint. I know most people think creating fancy slides may help them. It could, if used correctly. But too often presenters will use the powerpoint as a crutch. Before you even complete reading your own slide, people were finished three minutes ago, and are checking their Blackberry's for updates. You've already lost them in the first five minutes. That's when people start losing it. BIG TIP: If you must use powerpoint or presentation slides, use in moderation. You should turn off the projector when you don't need to reference it. Powerpoint slides are there to help make your point, not save your butt. Avoid using it as a crutch, and make sure your content can stand on its own. 2. Many of my students come into the course believing they are natural born speakers. Perhaps. However, they have no idea how to develop a good speech, great content, or how to deliver valuable material that can enroll, engage and even convert bums in seats into sales. BIG TIP: It's not about you. So if you try to deliver humour that fails, or if you try to deliver content that holds little value, your star may fail to shine. So, make sure that your content is valuable. But remember, it's not what you say, it's how you say it that matters. Most outstanding public speakers know, that its not about content, it's about context. 3. Imagine a string at the top of your head. Pretend to pull it up. Notice your spine stretches up, and your head goes up. Naturally, you are now sitting or standing with more energy and authority. Now stand up. Put your hands at your side. Make sure your legs are standing apart at a comfortable distance. Now I want you to curl your toes into the ground. Notice how you just grounded, with the weight at the front of your feet. Now, shift your weight to your heels. Slowly, you will feel you need to rock or pace. Most untrained speakers stand on their heels, hence they do the nervous pace, or they look like they are doing the two-step on stage. BIG TIP: REmember to plant. You want to be standing centre stage. If you are offered a podium, in most circumstances, get rid of it. You don't want an energy block between you and your audience. Typically, you want the white screen to be on the right hand side of the stage, not centre stage. If you want to use a projector, make sure you have a pointer. Again, turn the projector off when your point is made. Command the intention on stage just by staying in the centre, and remember to straighten up with you imaginary string. If you do the two-step, just plant your feet firm (curl your toes into the ground). The more often you practice, the more natural it feels, and the less nervous pacing you will do. 4. Communications: It's true, tempo, pitch, pauses, etc all play an important role in your ability to enroll and engage your audience. However, there is more communication happening then what is coming out of your mouth. And while we don't have time to train you for pitch, tempo and pauses in this article, I want to give you a contextual tip. For example, are you behind a podium? Do you have a mic in your hand, or are you standing behind one? Do you have a wireless? Are you able to speak with your hands? Or are you holding paper? Is your attire projecting the image you wish or are your heels worn out? Is the room too hot? Can you get the air conditioning to work before you speak? There are lots of logistics that you can prepare for ahead of time, that communicate value in your presentation. BIG TIP: prepare ahead how your set up is done for you. You don't want people sleeping through your presentation because the room is too hot. Or you really don't want a podium, or be holding a mic, so make sure a wireless headset is provided for you. Pitch, tone, tempo, etc comes with professional training and practice. 5. Presentation Marketing is the one marketing tool that helped create my online reputation as well as my industry status. I highly recommend public speaking as a forum to brand your name, your service and your product. Every year I get call backs from conferences we spoke at, simply because of our ability to deliver high value information in a short period of time. We make sure it's edu-taining and that we keep people enrolled, engaged and having fun while they experience an ah-ha moment. I highly recommend public speaking and presenation marketing as a top-grade marketing tool. BIG TIP: Where appropriate, always give a call to action in your presentation. Remember, the money is in the list, and if you can get those people on it, through a call to action, you will have more time and opportunity to convert that lead into a sale.
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