I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult.
"We promise value for money, and we try to do things in an innovative way, in areas where consumers are often ripped off, or not getting the most for their money. I believe we should do what we do with a sense of fun and without taking ourselves too seriously, too! If Virgin stands for anything, it should be for not being afraid to try out new ideas in new areas."
Sir Richard Branson This attitude and set of values has enabled Richard Branson to build an empire of more than 350 companies and annual revenues in excess of US$8 billion. Along the way he has had some businesses that have not done well but he has never had a bankruptcy.
If you are struggling to grow your business ask yourself:
Are we giving value for money?
Are we doing things in an innovative way?
Are we having fun doing it?
If the answer is no to any of these questions, perhaps it is time to re- evaluate what you are doing!
To learn more about this author, visit Michael Hepworth's Website.
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Michael Hepworth
(Visit Michael's Website)
The StreetSmart Marketer's business is
developing tips, tools and techniques to
help owners of entrepreneurial businesses
rapidly increase their sales and profits
while spending less time at the office.
His popular www.streetsmartmarketer.com free
marketing e-zine:The StreetSmart Marketer
provides go-ahead business owners with
innovative, inexpensive ways to increase
the effectiveness of your advertising and
marketing... to bring in droves of new
customers... and to bring your current
customers back for more?
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