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Richard Bransons Wisdom

Written by: Paul Tobey

Article Overview: I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult.

Richard Bransons Wisdom

I have always believed that marketing starts with the product, not what you say about it. If you develop an excellent product with value that is right for your customers, then marketing it should not be difficult.

"We promise value for money, and we try to do things in an innovative way, in areas where consumers are often ripped off, or not getting the most for their money. I believe we should do what we do with a sense of fun and
without taking ourselves too seriously, too! If Virgin stands for anything, it should be for not being afraid to try out new ideas in new areas."

Sir Richard Branson

This attitude and set of values has enabled Richard Branson to build an empire of more than 350 companies and annual revenues in excess of US$8 billion. Along the way he has had some businesses that have not done well
but he has never had a bankruptcy.

If you are struggling to grow your business ask yourself:

Are we giving value for money?

Are we doing things in an innovative way?

Are we having fun doing it?

If the answer is no to any of these questions, perhaps it is time to re- evaluate what you are doing!

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Related Forum Posts
Losing My Virginity - I would like to second what Jennifer said about the recommendation of Richard Branson's book, "Losing My Virginity." This story-line book shows the inner-workings of the brilliant entrepreneur from his beginnings at age 11 when he first started his own magazine publication. This will allow a glimpse into the personality and mind-set that allowed Richard Branson to eventually become the entrepreneurial success that he is today. HIGHLY RECOMMENDED. A very informative read. -Brandon
forums referrals - Thanks Richard - I will check it out!
Forum status - Screenshots would be great - thanks Richard!
Outsourcing? - I wanted to introduce myself to this community. I look forward to sharing ideas with other posters. Best regards, Richard
God's Diet - Very interesting, from both a health perspective and a marketing perspective. Growing up Mormon we were raised on The Word of Wisdom. No coffee, no tea, no junk food, no smoking, no drinking..etc. All good. But I think its harder and harder to find true, pure food these days. And lets face it, I'm not likely to start growing my own produce or keeping cattle..


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