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The Difference Between Action and Inertia

The Difference Between Action and Inertia

I was reminded recently, that it is not what we know that is important, but what we do with it that makes all the difference.

Over the last few weeks I had reason to speak to a number of people who attended a keynote address I did for a group of insurance agents early in 2004. Most of the conversations were fairly routine, but two stood out.

One woman I spoke to said "This year has been great for me. I used one idea from your presentation. I started asking myself 'Who knows the people I need to know?' I used this to find joint venture partners. In the last 12 months, I have doubled my income, bought a new home, and went to the Caribbean for a holiday in January. I am expecting next year to be even better."

Another attendee said, "I remember almost everything from your presentation last year. I thought you did a great job." I was naturally flattered that he liked what I had done and remembered almost everything I had said. However, I was skeptical and asked a few more questions, He eventually admitted; "I never got around to using them. My sales are much the same as they were the year before. In fact they have been pretty much the same for the last three years."

It is gratifying to know that you can give people a single idea that if acted upon, will increase income significantly. After all, that's why I do what I do. Fortunately in most cases, success is not due to some superior insight, but more to do with focus on a few basic ideas. The ideas don't have to be complex or new, sophisticated or clever. Some people ignore what I teach, simply because it sounds too simple. They are skeptical that something that simple and straight forward can have much impact. Nothing could be further from the truth.

After the above discussion, I concluded that people who know about something and don't do it, are actually in a worse position than someone who doesn't know about the subject. Here's a question; Are people who know how to read and don't, worse off than those who cant read?

You can't increase your income if you won't take action. If you don't a few action steps, you are simply fooling yourself - and you will not increase your income. It's action that produces results. No action always means no results.

Identify one thing that you have been meaning to do, but not yet started. Now decide what action steps you are going to take to get it going, and start right away.

Let me know how it goes





The Difference Between Action and Inertia - To learn more about this author, visit Michael Hepworth's Website.

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Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website

Leanne Hoagland-Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website


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Michael Hepworth
(Visit Michael's Website) The StreetSmart Marketer's business is training and coaching owners of entrepreneurial service businesses to rapidly become customer acquisition experts. His popular free marketing tips magazine is read by thousands of business owners around the world in more than 47 countries. You can get it free at www.streetsmartmarketer.com

Michael Hepworth is a Platinum author on EvanCarmichael.com
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