PR is a critical ingredient for success in a small business. Generally its free, you get into media you could not afford to advertise in and if done right can drive many prospects into your business.
The problem is that journalists and reporters are not out there looking for stories, that only happens in the movies. Most of them sit and wait for stories to come to them. Press releases alert them to interesting stories, which they follow up. Knowing this can be to your advantage.
Make it a habit to send out press releases to the media. Most journalists are not interested in your latest product or service unless it is truly revolutionary. What they are interested in is information of importance and value to their readers, listeners and viewers. Find an angle like that and you will have an excellent chance of getting coverage.
To learn more about this author, visit Michael Hepworth's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
Writing a great media release
|
| |
Developing and distributing a media release is one of the most effective ones of telling your story to the media. A media release can contain information such as the work your business is doing, a new product releas...
|
Press Release Key Components: Who, What, When, Where and Wh
|
| |
Most journalists have been taught that they must be able to answer the five Ws before they have a credible piece of journalism. The five Ws are Who, What, When, Where and Why. It seems so simple, doesn’t it? Yet new...
|
Reasons Why News Releases Are Quickly Tossed Into The Trash, According To Your Strategic Thinking Business Coach
|
| |
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get...
|
“The Awesome Power of TO-DO Lists, According To Your Strategic Thinking Business Coach”
|
| |
The power of TO-DO lists can be truly awesome when used properly. Personally, I have witnessed and realized the awesome power for more than 35 years in my professional career. Are you using TO-DO lists in your pro...
|
Begin Your Publicity Campaign
|
| |
Begin your publicity campaign with a master plan. Long before you even put your site online, focus upon the key messages you want your prospects to know about your company, they online and offline publications where...
|
|
|
Michael Hepworth
(Visit Michael's Website)
The StreetSmart Marketer's business is
developing tips, tools and techniques to
help owners of entrepreneurial businesses
rapidly increase their sales and profits
while spending less time at the office.
His popular www.streetsmartmarketer.com free
marketing e-zine:The StreetSmart Marketer
provides go-ahead business owners with
innovative, inexpensive ways to increase
the effectiveness of your advertising and
marketing... to bring in droves of new
customers... and to bring your current
customers back for more?
|
|
|
Michael Hepworth's
Complete
List Of
Marketing
Articles
|
|
If you enjoyed this article, get Michael Hepworth's Complete List of Marketing Articles For FREE!
|
|
|
|