The Power of Thank You Notes
The Power of Thank You Notes
If you want to leave a lasting impression start sending them on a regular basis. The easiest thing to do is have some postcards produced with a relevant message on them. Carry them with you along with some stamps. Whenever you get the opportunity after someone has done something that deserves thanks, quickly write a postcard with a hand written personal note and put it in the mail.
This simple strategy will create immediate impact. People will remember you, they will be positively disposed to you and they will recommend you to others. Not a bad return for less than a dollar.
So when should you send a thank you note?
After a sales presentation or demo.
After a purchase.
After a prospect has spent time with you, even if the answer is no.
After you have been give a referral.
After someone does you a favour. This particularly effective for receptionists, secretaries and assistants.
After exceptional service.
Make it a habit you won’t be sorry.
The Power of Thank You Notes - To learn more about this author, visit Michael Hepworth's Website.
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At one time it was common practice to send hand written thank you notes for almost everything. It was simply considered good manners. Sadly this has died out over the years, to the point where it is relatively rare to receive a hand written thank you note.
If you want to leave a lasting impression start sending them on a regular basis. The easiest thing to do is have some postcards produced with a relevant message on them. Carry them with you along with some stamps. Whenever you get the opportunity after someone has done something that deserves thanks, quickly write a postcard with a hand written personal note and put it in the mail.
This simple strategy will create immediate impact. People will remember you, they will be positively disposed to you and they will recommend you to others. Not a bad return for less than a dollar.
So when should you send a thank you note?
After a sales presentation or demo.
After a purchase.
After a prospect has spent time with you, even if the answer is no.
After you have been give a referral.
After someone does you a favour. This particularly effective for receptionists, secretaries and assistants.
After exceptional service.
Make it a habit you won’t be sorry.
The Power of Thank You Notes - To learn more about this author, visit Michael Hepworth's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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