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There is Tons of Untapped Money In Your List

Guest post by: Paul Tobey

Article Overview: Growing your business and increasing your profits by finding new customers online and upselling your existing ones.

There is Tons of Untapped Money In Your List

You've heard it before. The Money IS in the List! When you think of growing your business or of increasing your profits, do you immediately think of finding new clients? If so you are not alone. Obviously if you are a start-up, bringing in new clients will likely be a preoccupation for you. However, Street-Smart Marketers know that while bringing in new customers isa must, don't make the mistake of ignoring your first source of revenue.There is tons ofuntapped money in your existing list which I call "your field of diamonds".


The money is in the list, and you may have under-valued yours. All small business should be looking to build and maintaintheir customer database using online strategies. Automation is key when it comes to list building and maintaining lists. The main objective is to collecting customer data for the purpose of converting the lead into a sale.


As an internet marketing expert, I advise clients to first set up a very strong landing zone. This landing zone can be their website. It needs to contain four key elements. It must enroll and engage the visitor through a powerful headline. Secondly, it must have an opt-in subscriber opportunity. It must have a strong call to action. It must have powerful hypnotic copy containing suggestology that delivers tons of value.


Once the landing zone is built, we need to automate the process. If our website is going to actively collect customer data through opt-in susbcriptions, we want to capture anemail, a cellular number if possible for text targeting purposes, it must have a first name, last name and or city. With this minimal risk to the visitor, we now how a shot at capturing highly targeted visitors that left us their important data. These potential customers that opt-in to your suscriber list, is yourdatabase of new prospects not yet sold. We all know that customers don't necessarily buy when your ready to sell. They buy when they are ready to buy. Thus, email marketing is a potent conversion tool. Your existing customers that stay on your list can be upsold or cross-sold.


So managing your list becomes critical. As we become a hardcore digital generation, these customers will be communicating with you through different vehicles. They will communicate with you via email, text, Linkedin, Facebook, Twitter and more. So,incorrect records can cost you. Frequency of communication with your existing customers is key. And more and more, social media is become part of that social marketing wheel. Social Media will have a larger role to play when it comes to customer experience, customer service and online reputation.


Now what aboutthose people who you haven't serviced or sold to for a while. I call this your field of diamonds. These peoplerepresent one of your most valuable assets and an almost instant path to sales. Many of us wrongly assume that past customers no longer buy from us because we have upset them in some way, however many customers stop buying for other reasons. For example, their needs have changed and they haven't thought about you as a supplier for their current needs. They forgot about you. They are busy and haven't gotten round to contacting you. They may be simply procrastinating. Or maybe you assumed they can't afford you. However, you must find a way to update this list and communicate with them. If you don't have time to get them all on the phone, communicate via email. Email marketing is a tool I largely live by, and it's all automated saving me thousands of hours making me hundreds of thousands yearly.


One key to getting a great response from these kinds of emails and calls is intimacy. I believe it is one of the most overlooked strategies in not only professional services marketing but all marketing. So whatever you say or write,don't sell anything in your emails. There is a time and place for that.Deliver value first. Remember, the money is in the list and to find your untapped source of revenue, don't forget to mine your own backyard first.

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Article Tags: conversion, customer, email, experience, list, marketing, money, revenue, tool



Related Forum Posts
Re: Which would you start: a Blog or Online Community? - It is a difficult decision to make. Lets start it this way - What are you more interested in? Money? or Friends? or Both? If its purely Money, then Blog might be an appropriate answer. But consider this - It will be people (visitors) that will bring traffic to your blog and then Money will follow. This will be possible after a time and during this time it will be your friends who will be the starters. If you are looking for friends only, then its true that not many will be interested in knowing how you have beaten them in the game or the other way round. So it will be preferable to have a Forum where they can share ideas with you and others. But you can share your insider knowledge with them and invite comments from your Blog. You can also put up information on what others (including your friends) don't know about Tennis. The blog you create can provide News, Inside Information and also Techniques that can be used by the new entrants in the world of Tennis.
Making Money in 2011 - Hello forum members! As we draw closer to the new year I thought it would be appropriate to change the title of our forum category "Making Money in 2010" to "Making Money in 2011" - I'm looking forward to some interesting discussions and wish everyone a prosperous New Year!
QuickBooks vs. Microsoft Money vs....? - I have always used Microsoft Money to run my business - accounting, invoicing, etc. It came with my computer when I got it and integrated well with my online banking system so everything is a breeze. It only takes 30-60 minutes every quarter to do the bookkeeping (keep in mind that I have a very simple business - no inventory, very little invoicing, I do all my payments by credit card, etc). Is QuickBooks or Money the best accounting tool for small business owners? Or is there something even better?
Re: What or Who Sparks Your Business Interest - It's interesting to see what the different motivations are by Age Category. I've noticed this around me: 20 to 29yr olds: Motivator: Money 30 to 39yr olds: Motivator: Success/Ambition 40 to 49yr olds: Motivator: Family comes first 50 to 59yr olds: Motivator: Leaving a legacy i've only gone that far in my analysis. Of course this is a braid generalization but I find that it helps direct my marketing to individuals in different age brackets. The product/service can be the same but the Marketing message (Benefit Statement) to a 20 year will revolve around "Money" vs. a 30-something would be on their "Self Image"
Re: Email autoresponder messages: what delivery intervals? - Sub-lists are primarily created around the products I own. If my list A was about one topic, I will not promote anything to that list about another topic until I first have them opt-in to another list. Example of this is, let's say you were interested in internet marketing and you opted-in to a list for driving traffic (List A). I will not send information about product creation tips to that list unless I first have you opt-in for another list (List B). These two may be close enough so that might not be an issue, but what I find is most internet marketers drive all their promotions to their one and only list they own. So one day, it's about teaching mom-pop offline businesses about marketing, another day about oh let's market on Facebook, next day about, hey I found great product on promoting stuff on Mobile or cell phones, next week, let's talk about Amazon's Kindle, then Pinterest... You get what I mean. If I have to do above, it will be after subscribers decided not to buy any of my own products. Then I will send other promos to that list. But I think by minimum, it's good to create sub-lists for buyers of your own products so that you can send more advanced and higher end items exclusive to that list.


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