Use EMail Marketing to Increase Your Bottom Line
Use EMail Marketing to Increase Your Bottom Line
The reason; they have discovered that it works! You can discover this too, for almost no cost and low risk -- A hallmark of most of my marketing ideas.
E-mail marketing works because:
1. It is inexpensive. In fact in many cases it is free. If you calculate the cost of everything from creative to fulfillment, e-mail marketing is definitely the cheapest medium. When you look at it in terms of cost per lead or cost per dollar of sales it exceeds every other medium.
2. It is immediate. You begin to find out if your campaign is working almost as soon as it goes out. I have had responses within 5 minutes of sending out an e-mail broadcast.
3. It is usually highly targeted, unless you are a spammer. You can deliver a personalized e-mail right to the individual you want to connect with and you can tailor your offers to meet the needs of very small specific segments.
4. The "sent by" name is the biggest single predictor of opening rates. If you send to your house list, your customers will know your name, recognize it and will almost certainly open your message.
In addition, over the last year or two, I have seen several research reports, that found sales people make between 7 and 12 contacts per customer, to close a sale. If you consider that many sales people give up after one or two attempts, the cost of developing rapport with a prospective customer is astronomical. E-mail marketing can also help you overcome this problem.
Start small by sending offers of free information to your customer base. This information is best if it is not about you, but is of value to your customers. Provide information that can protect them from the horrors of dealing with typical suppliers in your industry or unwitting mistakes they might make as un-informed buyers. Track click through rates to determine which information has been the most useful to your target customers.
As your base grows more confident with your advice, gradually introduce product and service announcements. Then watch what happens.
With regular e-mail communications, before you know it, you and your customers will have spent a lot more time together -- and that will translate into more sales
Use EMail Marketing to Increase Your Bottom Line - To learn more about this author, visit Michael Hepworth's Website.
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Over the next few months you will see more direct-marketing companies running and launching e-mail advertising campaigns.
The reason; they have discovered that it works! You can discover this too, for almost no cost and low risk -- A hallmark of most of my marketing ideas.
E-mail marketing works because:
1. It is inexpensive. In fact in many cases it is free. If you calculate the cost of everything from creative to fulfillment, e-mail marketing is definitely the cheapest medium. When you look at it in terms of cost per lead or cost per dollar of sales it exceeds every other medium.
2. It is immediate. You begin to find out if your campaign is working almost as soon as it goes out. I have had responses within 5 minutes of sending out an e-mail broadcast.
3. It is usually highly targeted, unless you are a spammer. You can deliver a personalized e-mail right to the individual you want to connect with and you can tailor your offers to meet the needs of very small specific segments.
4. The "sent by" name is the biggest single predictor of opening rates. If you send to your house list, your customers will know your name, recognize it and will almost certainly open your message.
In addition, over the last year or two, I have seen several research reports, that found sales people make between 7 and 12 contacts per customer, to close a sale. If you consider that many sales people give up after one or two attempts, the cost of developing rapport with a prospective customer is astronomical. E-mail marketing can also help you overcome this problem.
Start small by sending offers of free information to your customer base. This information is best if it is not about you, but is of value to your customers. Provide information that can protect them from the horrors of dealing with typical suppliers in your industry or unwitting mistakes they might make as un-informed buyers. Track click through rates to determine which information has been the most useful to your target customers.
As your base grows more confident with your advice, gradually introduce product and service announcements. Then watch what happens.
With regular e-mail communications, before you know it, you and your customers will have spent a lot more time together -- and that will translate into more sales
Use EMail Marketing to Increase Your Bottom Line - To learn more about this author, visit Michael Hepworth's Website.
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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