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Why You Need to Be in The Business of Collecting Data

Guest post by: Paul Tobey

Article Overview: How to automate your website so it because your primary sales force.

Why You Need to Be in The Business of Collecting Data

If you are not capturing the visitor data on your website, then those leads may be going into the hands of your competitors. Here is how this works. Your website may have enrolled and engaged a visitor, but you have no idea who they were. They came, they left, without giving you notice that they dropped in to have a look at your website data. Now what? Nothing. Will they return? Maybe.


What is a better way? Every landing page of your website must have a data collection strategy. In other words, give your customer the opportunity to be engaged and take action. This may be filling out a form to recieve the "Top 6 things your customer must know to save time and money", or whatever value you can give-away to your soon to be customer.


Other actions may be to join you on Linkedin or Twitter. A direct call to action is download a coupon, or call the 1-800 number. However, the best action is to collect data. The best data is an email, a telephone number, a name, and any other critical information that may be relevant to your industry.


We have discovered that collecting customer data on our website and social media sites really work! You can discover this too, for almost no cost and low risk. Simply add an autoresponder to your website, and have a compelling reason for people to opt-in to your lists and our social media sites.


The strong value of collecting your soon-to-be customer data, is that you will have another opportunity to engage your visitors. If you didn't get them as a client during their first visit to your website, you will have several shots at it. They will either buy, stay on your list because you deliver high value, or unsuscribe.


E-mail marketing works because: 1. It is inexpensive. In fact in many cases it is free. If you calculate the cost of everything from creative to fulfillment, e-mail marketing is definitely the cheapest medium. When you look at it in terms of cost per lead or cost per dollar of sales it exceeds every other medium. 2. It is immediate. You begin to find out if your campaign is working almost as soon as it goes out. 3. It is usually highly targeted. You can deliver a personalized e-mail right to the individual you want to connect with and you can tailor your offers to meet the needs of very small specific segments. 4.It's highly trackable.


Every small business owner may want to think about how to make google its salesforce. Google can only send you some of the traffic. It's up to you and your website to know what to do with it. If you are not in the business of collecting customer data as they land on your website, you may be bleeding revenue. Think about it.

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Article Tags: business, collection, conversions, customer, data, email, marketing, small, strategy



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