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5 secrets to email marketing that works
| Guest post by: Peter Geisheker |
Article Overview: With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you'd be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.
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Free Download - How to market your business with Twitter By Peter Geisheker |
5 secrets to email marketing that works
With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you'd be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.
1. Don't overdo the sales messages. Many people make the mistake of bombarding their potential customers with sales messages each and every day. After all, this form of marketing is a powerful way to bring in additional revenue to your business, so why not take advantage of it and try to make as many sales as possible while the kettle is hot so to speak? Well, the problem is that people will simply be turned off and unsubscribe from your list forever. Learn how to market your products with so-called "soft sell" messages at the bottom of your emails. You can also include additional sales messages periodically, of course. Just remember not to overdo it.
2. Remember to provide valuable content in your emails. With so much competition online, you need to make sure that your business stands out through your email campaigns. Providing helpful information will make your business more credible, and your subscribers will be more likely to buy from you instead of going to another website that has nothing but sales letters. Provide helpful information and you can even end up getting word-of-mouth traffic (which means additional subscribers and revenue).
3. Try to develop a complete backend sales model. Instead of focusing on a single product, you can develop an entire sales funnel which you can gradually offer to your subscribers. Again, you have to learn the subtle art of email marketing, but if you do everything right your subscribers will actually be interested in the products you have to offer. You can develop multiple products for sale at different price points, along with offering membership sites or other continuity programs and affiliate products.
4. Invite other authors to write for your campaigns. If you're having trouble keeping up with regular emails, why not invite experts in your industry to write a nice article for your email lists in exchange for a little exposure? If you're worried about having people visit other websites, you shouldn't be. Once again, having guest writers will add credibility to your overall marketing campaign, and you don't have to worry about giving a little exposure to someone else's website. Better yet, ask the writer if he has an affiliate program and include affiliate links in the article.
5. Respond to your subscribers. This one might surprise you, and you may be a little resistant at first. However, I can tell you from first-hand experience that subscribers are extremely pleased when they can reply to your email messages and get a quick response from you within a couple of days. This may not be standard practice in the email marketing world, but it can make a huge difference for building loyal customers. You can even build a frequently asked questions database over time to reduce your workload when answering customer emails.
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Article Tags: email marketing
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Related Forum Posts
Re: Email Marketing Benefits
- Email marketing is a kind of direct marketing used by marketers to communicate with potential or existing customers directly by means of email. In email marketing, sales letters are never sent in an unsolicited way, and every person on an email marketing list, gives permission and agrees to receive email messages from time to time. Here is what you should expect from email marketing service:
- Automatic subscribe and unsubscribe.
- Automatic removal of bad email addresses.
- Automatic message delivery.
- Message sending speed and flow control.
- Message personalization.
With such an email marketing software, you will get a great enhancement in business or e-commerce.
Re: Email Marketing, Permission Based
- Thanks for this great informative post.
I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing.
If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work.
Cheers!
Re: The Best Method for Online Marketing
- [quote="mark_white4281":4toxn76d]I found success with email marketing and combining it with social networking and social media tools. Alternatively, when I collected business reviews from my customers and posted them to my website, I again saw a surge of traffic. Getting active for at least half an hour everyday for blogging and forum posting, pays well too.[/quote:4toxn76d]
I would imagine that email marketing works best if one already has a list of subscribers to send the emails to.
MichelleJ
Re: Question of the week: Does free work?
- I think it depends on how relevent the free thing is and how good it is, also it is about how targeted you are with your marketing and the way you are doing your marketing.
I would say that if you are say building an email list of subscribers to try and build a relationship with and then sell to at a later date then the free thing will work, if you are giving in exchange for nothing then i dont think it works as well.
Nothing is really for nothing
Re: Email Marketing, Permission Based
- [quote="topeyinka":c0jwwo97]Thanks for this great informative post.
I agreed with you on "email marketing" as one of the best internet marketing. And using double - opt -in will definitely help in email marketing.
If we keep looking at the way spammers do send mail, one may say that days of "email marketing" are numbered but with double opt in, I think "email marketing" will still continue to work.
Cheers![/quote:c0jwwo97]
Offering a strategic mailing system and high quality content is much more important to me than a double opt in option. Offering something of value and not overloading your mailings is a long term plan to use email marketing effectively. A double opt in is over in the beginning - nothing long term and ongoing. I'd prefer opting in once and give me the option to opt out if the content isn't good enough.
Shri
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