Are you hurting your business by only marketing locally?
Are you hurting your business by only marketing locally?
Especially today, you may find it difficult to bring in more business. Local markets can be a “hit or miss” investment. You may, however, be able to expand your business to a regional or even a national level, without having to invest in tens of thousands of dollars. Just by employing a few marketing techniques, you can expand your market and reach brand new customers.
If you are selling a product, open an online store.
Get yourself a sharp, user-friendly website that you can post products to and offer online purchasing. Other than the cost of design and web hosting, you don't have to pay for much more. The customers will pay for shipping, and you can send your products all over the world if you want to!
With an online store, you then can invest in more targeted and far-reaching sales letters and emails, along with search engine optimization to make sure that your site comes up first when people are searching online for similar products.
By widening your market with an online store, you have the responsibility to drive traffic to the website, just like your responsibility to bring customers into your “brick and mortar” store as well. But convincing someone to visit a website is generally much easier to accomplish than to convince someone to take the time to come down to your store. There are less barriers to eliminate, and you can post the link to your store just about anywhere online for exposure.
If you are selling a service, consider offering consulting or running a blog.
Those both sound like additional revenue streams, don't they? And they can be. But also, they serve as marketing tools. You certainly can charge for consulting through phone and email – advertising the service on your website. But also, you can use consulting as a way to provide value for potential customers and to show them what you can do for them. Creating this awareness and fostering this relationship can go a long way to driving more clients to you.
Running a blog is a similar concept: offer value to your client. It is possible to run and maintain a blog to make money, but the main focus should be to build a community that will want to hire you for the service you provide. Just like with consulting, your goal is to demonstrate your expertise in whatever area you choose, and to use that expertise to translate it into sales.
Taking a business online is getting simpler every day, especially when you have the right people helping you in the process. By doing so, you cast your net even farther and it gives your business the chance to explore new markets – which can be invaluable to the future of your business and its survival.
Many of these options take a little time to get going, but just like with any marketing strategy, once you get it going, it can pay off huge dividends.
Are you hurting your business by only marketing locally - To learn more about this author, visit Peter Geisheker's Website.
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As a small business, thinking in terms of marketing means thinking locally, right? You think of your signage (if you have an office building or store), advertisements in the local paper, and your trusty cold calls. But are you limiting yourself too much?
Especially today, you may find it difficult to bring in more business. Local markets can be a “hit or miss” investment. You may, however, be able to expand your business to a regional or even a national level, without having to invest in tens of thousands of dollars. Just by employing a few marketing techniques, you can expand your market and reach brand new customers.
If you are selling a product, open an online store.
Get yourself a sharp, user-friendly website that you can post products to and offer online purchasing. Other than the cost of design and web hosting, you don't have to pay for much more. The customers will pay for shipping, and you can send your products all over the world if you want to!
With an online store, you then can invest in more targeted and far-reaching sales letters and emails, along with search engine optimization to make sure that your site comes up first when people are searching online for similar products.
By widening your market with an online store, you have the responsibility to drive traffic to the website, just like your responsibility to bring customers into your “brick and mortar” store as well. But convincing someone to visit a website is generally much easier to accomplish than to convince someone to take the time to come down to your store. There are less barriers to eliminate, and you can post the link to your store just about anywhere online for exposure.
If you are selling a service, consider offering consulting or running a blog.
Those both sound like additional revenue streams, don't they? And they can be. But also, they serve as marketing tools. You certainly can charge for consulting through phone and email – advertising the service on your website. But also, you can use consulting as a way to provide value for potential customers and to show them what you can do for them. Creating this awareness and fostering this relationship can go a long way to driving more clients to you.
Running a blog is a similar concept: offer value to your client. It is possible to run and maintain a blog to make money, but the main focus should be to build a community that will want to hire you for the service you provide. Just like with consulting, your goal is to demonstrate your expertise in whatever area you choose, and to use that expertise to translate it into sales.
Taking a business online is getting simpler every day, especially when you have the right people helping you in the process. By doing so, you cast your net even farther and it gives your business the chance to explore new markets – which can be invaluable to the future of your business and its survival.
Many of these options take a little time to get going, but just like with any marketing strategy, once you get it going, it can pay off huge dividends.
Are you hurting your business by only marketing locally - To learn more about this author, visit Peter Geisheker's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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