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How many times should you "touch" your customers?
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| Guest post by: Peter Geisheker |
Article Overview: Here is how a successful retail clothing store "touched" their clients to dominate their market...
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Free Download - How to market your business with Twitter By Peter Geisheker |
How many times should you "touch" your customers?
As I have mentioned many times, the key to success in marketing is to choose a niche market and then dominate it by using repetitive marketing. What I mean by repetitive marketing is marketing to both your customers and the prospects in your niche market over and over...forever. This keeps your company fresh in the minds of your customers and prospects.
Here is the marketing campaign a very successful retail clothing store uses over a 1-year time period to absolutely dominate their market:
18 mailings (direct mail - sales letters/promos)
4 personal calls from their sales associate
4 Telephone Voice Broadcasts
52 weekly emails
That is a total of 78 contacts (also known as "touches") per year to each prospect and customer. And, each prospect and customer is being contacted using 3 different marketing channels - direct mail, the telephone, and email. Very, very smart!
If you want to dominate your marketplace, the way to do it is with repetitive marketing. If you are only contacting your customers and prospects a few times per year, you are going to get killed by your competitors. Make it a rule that you should contact every customer and prospect in your database a minimum of once per month and contact them using different channels such as direct mail, phone calls, email, faxes, thank you notes, etc. If you do this, you will quickly dominate your marketplace and have very loyal customers.
Article Tags: direct mail, email faxes, loyal customers, mail phone, mail sales, marketing campaign, marketing channels, marketplace, niche market, prospects, retail clothing store, sales letters, time period
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About the Author: Peter Geisheker RSS for Peter's articles - Visit Peter's website Peter Geisheker is the CEO of The Geisheker Group marketing firm Peter develops and implements strategic marketing programs for businesses of all sizes. For a no-obligation quote, contact The Geisheker Group Marketing Company today by calling 920-471-1638 or visit us at http://www.geisheker.com. Click here to visit Peter's website Write Marketing Plan Winning Sales Letter |
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