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How to create a catchy business name

Guest post by: Peter Geisheker

Article Overview: When creating your business name, you want the name to reflect the service and/or benefit you offer and to include some of your personality in the name. People prefer to do business with businesses they see as being friendly and fun, and what better way to show your business is friendly and fun than by creating a fun name.

How to create a catchy business name

The key to creating a good name for a business is first and foremost to include a keyword or two of what your business does so people automatically know what your business does by reading your company name. For example, Kim’s Family Dental is obviously a much better name for a dental business than Kim & Associates.

When creating your business name, you want the name to reflect the service and/or benefit you offer and to include some of your personality in the name. People prefer to do business with businesses they see as being friendly and fun, and what better way to show your business is friendly and fun than by creating a fun name. Using the dentist office example, friendly names include Kim’s Happy Family Dental, Beautiful Smile Dental, Happy Smile Dental, etc. Make people smile when they read your business name. Make your name inviting. Have fun.

Here are five points to consider when creating a company name:

1. Include a keyword or two of what your business does in your business name. If people do not know what your business does, they will not do business with you.

2. In your name you should consider the results customers get from your business. If perfect teeth is what people get from your dentist services, consider a name like “Perfect Smile Dental”.

3. Try to make your name memorable. Be creative. Remember that you cannot bore customers into remembering who you are. Have fun. Show your personality.

4. Do not make your name too long or it will be hard to remember. Try to keep your name to four words or less.

5. You should generally not include your first and last name as part of the business, especially if you want to sell your business some day. It is easier to sell “Perfect Smile Dental” than “Kim Jablonski Dental”.

A good name is short, easy to remember, describes what the business does, is unique, and rolls off the tongue. When thinking of a name for your business, brainstorm and try to think of at least 25 different names. Then show those names to family, friends, co-workers, potential customers, current customers, etc. to see which name is liked the most.

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Article Tags: business names ideas, catchy business names



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