How to create marketing that is better than Fortune 1000 companies
How to create marketing that is better than Fortune 1000 companies
Ever find yourself thinking that? When you watch something big on television, such as the Super Bowl, you see companies pulling out all the stops to air what they feel are the best commercials for their products. The commercials wind up being more talked about than the game much of the time, because businesses pack millions of dollars into these 30-second spots designed to be funny, or edgy, or whatever will get them noticed. As a business owner, you may be a little envious of the marketing abilities of these companies.
But should you be?
I'm not going to bash every commercial on television, because there's certainly some that are brilliant, and effective. But the point of advertising and marketing is to bring in more sales. That's it. There is no other reason to advertise or market your product or service. While people are talking about the commercials after the Super Bowl, how many of them are buying?
Do you buy a particular brand of beer because a bunch of frogs keep saying it on TV in a funny way?
Does a guy in a goofy costume get you out the door to go get a burger?
When a talking dog tells you to go get a taco, are you going to do it because he says so?
Some commercials are wildly entertaining, I'll admit that. But how many of them are doing what commercials are designed to do, which is increase sales? As a marketer, it drives me nuts to sit through millions of dollars worth of wasted money while watching the big game.
It can be disheartening to think that you'll never be able to compete with the “big boys”. Well maybe you can't in terms of production value, but you can certainly put together effective marketing campaigns that can rival what they do in terms of return on investment.
The key is doing the basics of marketing:
1. Know your audience. Understand what they want, what they need, what they're thinking, and how they talk. Speak to them on their level, and you will see how effective you can be.
2. Solve their problems. The reason somebody purchases something is because it is useful to them. Your marketing campaigns need to show how your product or service solves a problem that they are currently suffering from. It creates worth.
3. Make it urgent. Get them to buy now! It does you no good to show them there's a problem and then not motivate them to solve it now with a good call to action. Demonstrate to them that this can't wait any longer – they need to buy from you now before the problem gets worse!
4. Make it user-friendly. It makes no sense to drive people to a website, and then they have no clue how to buy from you. Make everything you do clear, concise, and to the point. Don't cram in more information than what is necessary. If it's too difficult, they will lose interest, and you will lose a sale.
The next time you watch television, pay attention to the commercials. See how many of them actually motivate you to buy their product. You'll be surprised how many do not make you want to buy. It will also comfort you and give you the confidence to go out there and put together a marketing campaign that will blow the big companies out of the water at a fraction of what they are paying – just by sticking to the basics of marketing!
How to create marketing that is better than Fortune 1000 companies - To learn more about this author, visit Peter Geisheker's Website.
Like this article? Share it with your friends
“I wish I could afford marketing like that!”
Ever find yourself thinking that? When you watch something big on television, such as the Super Bowl, you see companies pulling out all the stops to air what they feel are the best commercials for their products. The commercials wind up being more talked about than the game much of the time, because businesses pack millions of dollars into these 30-second spots designed to be funny, or edgy, or whatever will get them noticed. As a business owner, you may be a little envious of the marketing abilities of these companies.
But should you be?
I'm not going to bash every commercial on television, because there's certainly some that are brilliant, and effective. But the point of advertising and marketing is to bring in more sales. That's it. There is no other reason to advertise or market your product or service. While people are talking about the commercials after the Super Bowl, how many of them are buying?
Do you buy a particular brand of beer because a bunch of frogs keep saying it on TV in a funny way?
Does a guy in a goofy costume get you out the door to go get a burger?
When a talking dog tells you to go get a taco, are you going to do it because he says so?
Some commercials are wildly entertaining, I'll admit that. But how many of them are doing what commercials are designed to do, which is increase sales? As a marketer, it drives me nuts to sit through millions of dollars worth of wasted money while watching the big game.
It can be disheartening to think that you'll never be able to compete with the “big boys”. Well maybe you can't in terms of production value, but you can certainly put together effective marketing campaigns that can rival what they do in terms of return on investment.
The key is doing the basics of marketing:
1. Know your audience. Understand what they want, what they need, what they're thinking, and how they talk. Speak to them on their level, and you will see how effective you can be.
2. Solve their problems. The reason somebody purchases something is because it is useful to them. Your marketing campaigns need to show how your product or service solves a problem that they are currently suffering from. It creates worth.
3. Make it urgent. Get them to buy now! It does you no good to show them there's a problem and then not motivate them to solve it now with a good call to action. Demonstrate to them that this can't wait any longer – they need to buy from you now before the problem gets worse!
4. Make it user-friendly. It makes no sense to drive people to a website, and then they have no clue how to buy from you. Make everything you do clear, concise, and to the point. Don't cram in more information than what is necessary. If it's too difficult, they will lose interest, and you will lose a sale.
The next time you watch television, pay attention to the commercials. See how many of them actually motivate you to buy their product. You'll be surprised how many do not make you want to buy. It will also comfort you and give you the confidence to go out there and put together a marketing campaign that will blow the big companies out of the water at a fraction of what they are paying – just by sticking to the basics of marketing!
How to create marketing that is better than Fortune 1000 companies - To learn more about this author, visit Peter Geisheker's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Peter's articles
 | |
|
|  |
 | |
|
| |
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 Why Business Owners Quit Woman business success Leadership Assessment Manners, Positivity, Heroics Webinar Plan |
|
 | ||
 |
Email The Reporters
Press Release Builder | |
 |
Top 50 SEO Posts - 2008
Top SEO Posts of the Year | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||