How to successfully market a small business
How to successfully market a small business
2. If you are going to advertise in print, radio, or TV, you must do it consistently, month after month. One of the biggest mistakes I see businesses make is they run one advertisement one time or they send out one direct mail campaign and then stop thinking that doing that one-off marketing tactic will bring them a truckload of clients. That no longer works. People see and receive so much advertising that the one time marketing tactic is no longer effective. To get your message seen through the deluge of advertising, you must market to the same people over and over and over.
A prospective customer may need to see your advertisement 7-12 times or more over the time period of several months or even years before they will buy from you. Therefore, for your advertising to work, you must do it month after month, forever. You always want your company's name and the benefits you offer to be in the minds of your target market. For example, Wal-Mart is the biggest company in the world. They have a tremendous brand and everybody knows who they are. But do they stop advertising? Of course not! One of the main reasons for their success is they never stop advertising. They know that out of sight means out of mind.
3. Instead of trying to market to the world, select a niche market and market to that same group of prospective customers every month. You will have far more marketing success if you market to a small group of highly targeted prospects many times than you will have marketing to a large group of people (or businesses) one time. It is marketing repetition that builds trust and brand loyalty. So, only market to a group of people (or businesses) that you can afford to market to every single month.
How to successfully market a small business - To learn more about this author, visit Peter Geisheker's Website.
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1. Stay in constant contact with all of your existing customers. Do this by email, direct mail, and phone calls. If you want loyal customers, you must build a relationship with them, and that means staying in contact with them at least once a month, month after month, forever. The top reason why your customers will leave you is that another company is taking the time and spending the money to communicate with your clients more than you are.
2. If you are going to advertise in print, radio, or TV, you must do it consistently, month after month. One of the biggest mistakes I see businesses make is they run one advertisement one time or they send out one direct mail campaign and then stop thinking that doing that one-off marketing tactic will bring them a truckload of clients. That no longer works. People see and receive so much advertising that the one time marketing tactic is no longer effective. To get your message seen through the deluge of advertising, you must market to the same people over and over and over.
A prospective customer may need to see your advertisement 7-12 times or more over the time period of several months or even years before they will buy from you. Therefore, for your advertising to work, you must do it month after month, forever. You always want your company's name and the benefits you offer to be in the minds of your target market. For example, Wal-Mart is the biggest company in the world. They have a tremendous brand and everybody knows who they are. But do they stop advertising? Of course not! One of the main reasons for their success is they never stop advertising. They know that out of sight means out of mind.
3. Instead of trying to market to the world, select a niche market and market to that same group of prospective customers every month. You will have far more marketing success if you market to a small group of highly targeted prospects many times than you will have marketing to a large group of people (or businesses) one time. It is marketing repetition that builds trust and brand loyalty. So, only market to a group of people (or businesses) that you can afford to market to every single month.
How to successfully market a small business - To learn more about this author, visit Peter Geisheker's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Casey GollanCasey Gollan, Business Coaching & Mentoring Programs. Add $1 Million to $10 Million in the next 1 to 3 years. Since 1996 Casey has to added hundreds of millions of dollars to businesses. Watch a free video see client results Business Coaching website. - Visit Casey Gollan's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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