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How to successfully market a small business
Written by: Peter GeishekerArticle Overview: To successfully market a small business, you need to perform the following marketing...
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Free Download - How to market your business with Twitter By Peter Geisheker |
How to successfully market a small business
1. Stay in constant contact with all of your existing customers. Do this by email, direct mail, and phone calls. If you want loyal customers, you must build a relationship with them, and that means staying in contact with them at least once a month, month after month, forever. The top reason why your customers will leave you is that another company is taking the time and spending the money to communicate with your clients more than you are.
2. If you are going to advertise in print, radio, or TV, you must do it consistently, month after month. One of the biggest mistakes I see businesses make is they run one advertisement one time or they send out one direct mail campaign and then stop thinking that doing that one-off marketing tactic will bring them a truckload of clients. That no longer works. People see and receive so much advertising that the one time marketing tactic is no longer effective. To get your message seen through the deluge of advertising, you must market to the same people over and over and over.
A prospective customer may need to see your advertisement 7-12 times or more over the time period of several months or even years before they will buy from you. Therefore, for your advertising to work, you must do it month after month, forever. You always want your company's name and the benefits you offer to be in the minds of your target market. For example, Wal-Mart is the biggest company in the world. They have a tremendous brand and everybody knows who they are. But do they stop advertising? Of course not! One of the main reasons for their success is they never stop advertising. They know that out of sight means out of mind.
3. Instead of trying to market to the world, select a niche market and market to that same group of prospective customers every month. You will have far more marketing success if you market to a small group of highly targeted prospects many times than you will have marketing to a large group of people (or businesses) one time. It is marketing repetition that builds trust and brand loyalty. So, only market to a group of people (or businesses) that you can afford to market to every single month.
Article Tags: biggest company in the world, constant contact, deluge, direct mail, existing customers, large group, loyal customers, mail campaign, niche market, out of sight, phone calls, prospective customer, prospective customers, small group, tactic, taking the time, target market, time marketing, truckload, wal mart
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About the Author: Peter Geisheker RSS for Peter's articles - Visit Peter's website Peter Geisheker is the CEO of The Geisheker Group marketing firm Peter develops and implements strategic marketing programs for businesses of all sizes. For a no-obligation quote, contact The Geisheker Group Marketing Company today by calling 920-471-1638 or visit us at http://www.geisheker.com. Click here to visit Peter's website Write Marketing Plan Winning Sales Letter |
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