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Peter Geisheker Articles

Written by: Peter Geisheker

How to market your business with Twitter - Click To Read Article
Twitter is a great tool for executing your online marketing strategies. How effective Twitter is for your online marketing initiatives depends on what you aim to use it for and the results you expect to get from using it. One of Twitter's strengths is that it provides you with all the tools you need to build up an army of followers, or even several armies of followers if you really set your mind to it. You can then start meaningful conversations with your followers and nurture relationships with them. Later on you can exploit these relationships to sell your products and services.

Secrets of marketing your business with direct mail - Click To Read Article
I am a marketing consultant and I was recently asked by a major business publication my advice for how to market a SaaS (software as a service) company using direct mail. Although my answers below are focused on the SaaS company, these direct mail marketing strategies can be used by all businesses.

How to make a viral video to market your business - Click To Read Article
One of the best marketing strategies that a business can utilize is using a viral video to help promote their company. Video sharing has been the craze the past few years and people have established the habit of sharing videos that really catch their eye. This is something that businesses have definitely noticed and have been able to use for marketing purposes but only a few have been able to master the art form. One of the best examples would have to be...

5 secrets to email marketing that works - Click To Read Article
With all the emphasis on social media sites and keeping up with the latest developments in Internet marketing, you might make the mistake of forgetting the fundamentals like email marketing campaigns. If so, you'd be making a big mistake because marketing to potential customers through email is still one of the most powerful strategies you can follow to grow your online business.

Why customer service is the most important part of any business - Click To Read Article
Your customers will have interaction with your customer service people more than any one else in your business. If you provide your customers with excellent customer service, you will find that they will return time and time again. And return customers mean return sales and greater profits for your company.

How many times should you "touch" your customers? - Click To Read Article
Here is how a successful retail clothing store "touched" their clients to dominate their market...

How to start a home based business - Click To Read Article
From the owner of a successful home-based business, here is my advice for starting a home business or a small business...

How to create a catchy business name - Click To Read Article
When creating your business name, you want the name to reflect the service and/or benefit you offer and to include some of your personality in the name. People prefer to do business with businesses they see as being friendly and fun, and what better way to show your business is friendly and fun than by creating a fun name.

How to write a killer business sales letter - Click To Read Article
To write a sales letter that does the job it is supposed to do and generate sales, there are several strategies you should use in every sales letter you write...

Are you hurting your business by only marketing locally? - Click To Read Article
As a small business, thinking in terms of marketing means thinking locally, right? You think of your signage (if you have an office building or store), advertisements in the local paper, and your trusty cold calls. But are you limiting yourself too much?

How to Write Job Advertisements That Attract Top Talent: Job Descriptions - Click To Read Article
If you want to write a job advertisement that attracts top talent, here is step-by-step system for how to do it.

Creative strategies I used to grow my business during a recession - Click To Read Article
Here are a few marketing tactics my marketing firm did to grow our business over the past 2-years and these tactics worked very well...

Why Competitive Research is the Backbone of Any Successful Marketing Campaign - Click To Read Article
Businesses, particularly small ones, tend to get caught up in all of their own day-to-day affairs and operations. In the case of marketing, a business owner may be struggling to put together that winning campaign – trying to focus on being clever and memorable. But only looking at your own business is half the marketing battle. You need to be taking clear notes on your competition. That doesn't mean plagiarizing their campaigns, of course. It means taking the time to do some competitive research. Why? Because competitive research shows you how to position your company in the minds of your market.

The secret to determining if your advertising is profitable - Click To Read Article
As a marketing consultant and owner of a marketing firm, a big mistake I see businesses make is they do not take into consideration the value of repeat sales when they review if their advertising is profitable. Here is how to determining if your advertising is profitable...

The Most Powerful Marketing Strategy You will Ever Learn - Click To Read Article
Every business owner is looking for that golden marketing strategy that works like magic to grow their business. Well, I hope you’re sitting down because I am going to tell you the most powerful marketing strategy you will ever learn. The strategy is called split testing.

The Marketing Secret That Will Determine the Success Or Failure of Your Business - Click To Read Article
You may say that customers should flock to your door because you have developed a better mousetrap. Sorry, but that is not how the world works. The company that wins the most customers is the company with the most appealing marketing message for their mousetrap, not the better mousetrap.

The easiest way to increase your success in life and in business - Click To Read Article
I owe all of my success in life to this incredibly powerful tool...

The Differences Between Great Marketing and Terrible Marketing - Click To Read Article
As a marketing consultant and copywriter, I see horrible marketing everyday. The most common mistake I see is are...

The 3 most common reasons why marketing fails - Click To Read Article
As the CEO of a marketing firm and a marketing copywriter, I see horrible marketing every day. Here are the 3 most common mistakes I see businesses make with their marketing which causes their marketing to fail...

The 7 most deadly sins of print advertising - Click To Read Article
If you want people to read, understand, and respond to your print advertising, you must avoid these sins at all costs.

Myspace Marketing - How to market your business for FREE on Myspace - Click To Read Article
Myspace.com is the world’s largest social networking website. It is the cool place to be if you are in your teens, 20s and 30s. I have also found that it can be an outstanding free marketing tool for social business and websites.

How to successfully market a small business - Click To Read Article
To successfully market a small business, you need to perform the following marketing...

How to write headlines that electrify and tantalize customers - Click To Read Article
In print advertising, the headline is so important that it is considered to be 80% of the power of an ad. The reason for this is that five times as many people read a headline as read the body copy of an ad. Consider how you read a newspaper or a magazine. If you are like most people, you...

How to Write a Marketing Plan - Click To Read Article
Behind every successful product or service is a well-researched marketing plan. A marketing plan guides a company step-by-step how to market its product or service to a specific target market and it helps a company remain focused on its marketing objectives.

How to quickly and easily make more sales by using this simple tool - Click To Read Article
One of the leading causes of losing a sale is not knowing how to respond when a prospective customer raises an objection. I call this the "deer in headlights" syndrome. You can easily solve this problem and confidently counter any objective a prospect raises by doing this...

How to Greatly Increase Your Odds of Business Success By Niche Marketing - Click To Read Article
To be successful in today’s hyper-competitive, over-advertised marketplace, you absolutely must focus your business and marketing on serving a specialized niche market.

How to recession-proof your business with smart marketing - Click To Read Article
Follow these powerful marketing tips to recession-proof your business.

How to make your business thrive in a floundering economy - Click To Read Article
It's no secret that today's economy is struggling. People are losing money, and businesses are scrambling to keep costs low and sales high, while the consumer is spending less than normal. Your business could possibly have taken a hit as well these days, and you are scaling back operations in order to keep afloat. But if you implement "smart marketing", you CAN make your business thrive in a floundering economy. Here's how...

How to raise your prices due to the increased cost of gas - Click To Read Article
As the price of gas continues to rise, many companies are finding they have to raise their prices due to higher shipping/transportation costs. The problem is, how do you raise your prices to compensate for your higher costs without irritating your customers? Here's how...

How to Easily Increase Internet Sales - Click To Read Article
In this article I am going to show you how to easily increase your website sales with 5 simple marketing tips.

How to Easily Get Customer Testimonials - Click To Read Article
Here are four very easy yet highly effective strategies you can use to get customer testimonials immediately...

How to create marketing that is better than Fortune 1000 companies - Click To Read Article
In the world of business it can be disheartening to think that you'll never be able to compete with the “big boys” because of their huge advertising budgets. Well maybe you can't in terms of production value, but you can certainly put together effective marketing campaigns that can rival what they do in terms of return on investment. The key is doing the basics of marketing...

How to Get More Sales by Offering a Guarantee - Click To Read Article
One of the most powerful marketing strategies you can use to instantly increase sales is a strong guarantee. The reason why a guarantee is such a powerful sales tool is that it eliminates the risk a customer faces when doing business with you. It is like giving your customer an insurance policy to protect them against shoddy products or services.

How to get a better response to your marketing by turning features into benefits - Click To Read Article
In this marketing article I am going to discuss the most important element of marketing - turning features into powerful product benefits. If you want to increase sales, you must focus on the benefits of your product, not the features...

How to create better marketing than the world's largest companies - Click To Read Article
I'm not going to bash every commercial on television, because there's certainly some that are brilliant, and effective. But how many people are buying these product? The purpose of marketing is to generate leads and sales.

How to Create a Powerful Brochure for Your Business - Click To Read Article
Your marketing literature is the foundation on which your business is built. There's nothing like being able to give a tangible item to a prospective customer or client that keeps your brand in front of them. But so many brochures are poorly-written, or so full of information that the prospect has no idea what to do with it. The following are some general rules to follow to make sure that your brochure helps you close the sale.

How to be more creative in business - Click To Read Article
As I am in marketing, being creative every single day is very important. In firm's success depends on it. Here are my top 5 ways for staying creative and coming up with innovative ideas on a daily basis...

How to correctly use direct mail to generate SaaS leads - Click To Read Article
To produce the best results for a direct mail program for marketing SaaS, there are several very powerful direct mail strategies you will need to follow to increase your response rate. These strategies will produce great results for all sales letters, not just SaaS...

How startup businesses sabotage their success - Click To Read Article
I work with many startup companies and I see the mistakes they make that sabotage their businesses every single day. Here is a list of the top 5 mistakes...

How small businesses owners can make this their best year ever - Click To Read Article
Here are my top tips to help small businesses owners make this year their best year ever...





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