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Glen Anderson Articles

Written by: Glen Anderson

10 Tips to More Effective Direct Mail - Click To Read Article
Direct mail is not sexy or high-tech, but it is a very effective marketing tool for both business-to-business and business-to-consumer marketing. Here are 10 very practical tips that will make it even more cost-effective and more lead-generation-effective!

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About the Author: Glen Anderson
RSS for Glen's articles - Visit Glen's website

Glen Anderson is a marketing and direct response expert, having designed and implemented highly effective direct mail and other direct response marketing programs in the office equipment, computer, financial services and other industries. He currently runs the consulting division at Special Prospect Lists (http://www.specialtyprospectlists.com).

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10 Tips to More Effective Direct Mail


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