5 Simple Tips How To Craft Killer Headlines that *BOOST* Email Open Rates, Opt-Ins, and Sales
5 Simple Tips How To Craft Killer Headlines that *BOOST* Email Open Rates, Opt-Ins, and Sales
In the world of marketing communications, your first impression — your headline — can lead to either marketing success or failure. The only way headlines will work is if they appeal to your reader's interests. The best headlines are designed to:
1. Grab your readers’ attention
2. Get your readers to read the rest of your message
3. Convey your main selling points
4. Lead your customers to want your solution so they *open your eZine* and *make a purchase*
Remember, when creating headlines---“Start With The End In Mind”!
Many headline formulas work well. Here are my five favorites I use repeatedly, that have resulted in an average 67% open rate for my ezine and sales promotions:
1. The Question
"Do You Hate Your Job? Discover Seven Secrets For Escaping Corporate Slavery!"
A question headline automatically gets your readers involved in your message, because they begin to answer the question in their minds. It also generates curiosity, because people want to seek the answer to the question, and not feel that they are “missing” out on some important information.
The question headline entices people to read further into your letter, ad, website copy, or open your eZine to find out the answer or solution you can provide to the question.
2. The How-To
"How to Lose 20 Pounds in 30 Days”.
“How-to” headlines work very because people love information, steps, and checklists that show them how to do something. Think of the benefits your products and /services offer, and then try creating some "how to" headlines.
It’s also a great idea to include numbers in your headlines, because numbers make the message more tangible, and measurable.
One More Simple Tip: Using the words “easy” or “simple” in your headlines gives people the sense that what ever you are teaching them “how-to do” is not going to be a lot of work, and therefore they’ll read further (easy and simple wins over complicated and time-consuming every time).
3. Headline “Power Words” & “Phrases"
Weave these small, but mighty words and phrases into your headlines for added Oomph!
* The Truth About...
* Discover...
* Do You...
* How To...
* How Much...
* How Would...
* Secrets Of...
* Yes
* At Last!
* Imagine...
* Protect
* New
* Facts
* You
4. The Testimonial
"Bonita Richter’s Coaching Is Pure Magic---My Sales Have Increased 50% in 3 Months!"
Why not get social proof working for you, and let your clients do the selling? Other peoples’ recommendations can go a long way in convincing others to use your services.
Social proof means that we tend to view the behavior of others as an indicator of what we should do in a particular situation. If someone else says, something must be good or noteworthy, than it must be so.
If other people have received great results by working with you, or using your products/services, then other people will tend to want to share in the success, too.
Tip: To appear credible, always include your clients' full names and the cities they live in.
5. The Command
"Boost Your Business Today!"
Turn your most important benefit into a commanding headline, such as "Look 10 Years Younger Instantly!" and "Get 10 New Clients This Month”.
By the way, throwing a number into your headline is another good tactic. Readers are attracted to odd numbers (especially 5, 7, and 9), as opposed to even numbers.
Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, eZine, or Web page.
By putting some TLC into creating your email headlines, you’ll *boost* your email open rates, opt-ins, and make more sales!
Copyright 2008, Bonita L. Richter
5 Simple Tips How To Craft Killer Headlines that BOOST Email Open Rates OptIns and Sales - To learn more about this author, visit Bonita Richter's Website.
Like this article? Share it with your friends
Email marketing is a fabulous way to market your products and services to your readers and make sales---*if* they bother to open your emails to read them!
In the world of marketing communications, your first impression — your headline — can lead to either marketing success or failure. The only way headlines will work is if they appeal to your reader's interests. The best headlines are designed to:
1. Grab your readers’ attention
2. Get your readers to read the rest of your message
3. Convey your main selling points
4. Lead your customers to want your solution so they *open your eZine* and *make a purchase*
Remember, when creating headlines---“Start With The End In Mind”!
Many headline formulas work well. Here are my five favorites I use repeatedly, that have resulted in an average 67% open rate for my ezine and sales promotions:
1. The Question
"Do You Hate Your Job? Discover Seven Secrets For Escaping Corporate Slavery!"
A question headline automatically gets your readers involved in your message, because they begin to answer the question in their minds. It also generates curiosity, because people want to seek the answer to the question, and not feel that they are “missing” out on some important information.
The question headline entices people to read further into your letter, ad, website copy, or open your eZine to find out the answer or solution you can provide to the question.
2. The How-To
"How to Lose 20 Pounds in 30 Days”.
“How-to” headlines work very because people love information, steps, and checklists that show them how to do something. Think of the benefits your products and /services offer, and then try creating some "how to" headlines.
It’s also a great idea to include numbers in your headlines, because numbers make the message more tangible, and measurable.
One More Simple Tip: Using the words “easy” or “simple” in your headlines gives people the sense that what ever you are teaching them “how-to do” is not going to be a lot of work, and therefore they’ll read further (easy and simple wins over complicated and time-consuming every time).
3. Headline “Power Words” & “Phrases"
Weave these small, but mighty words and phrases into your headlines for added Oomph!
* The Truth About...
* Discover...
* Do You...
* How To...
* How Much...
* How Would...
* Secrets Of...
* Yes
* At Last!
* Imagine...
* Protect
* New
* Facts
* You
4. The Testimonial
"Bonita Richter’s Coaching Is Pure Magic---My Sales Have Increased 50% in 3 Months!"
Why not get social proof working for you, and let your clients do the selling? Other peoples’ recommendations can go a long way in convincing others to use your services.
Social proof means that we tend to view the behavior of others as an indicator of what we should do in a particular situation. If someone else says, something must be good or noteworthy, than it must be so.
If other people have received great results by working with you, or using your products/services, then other people will tend to want to share in the success, too.
Tip: To appear credible, always include your clients' full names and the cities they live in.
5. The Command
"Boost Your Business Today!"
Turn your most important benefit into a commanding headline, such as "Look 10 Years Younger Instantly!" and "Get 10 New Clients This Month”.
By the way, throwing a number into your headline is another good tactic. Readers are attracted to odd numbers (especially 5, 7, and 9), as opposed to even numbers.
Once your readers know you have something they're interested in, they'll take the time to read your entire article, brochure, letter, ad, eZine, or Web page.
By putting some TLC into creating your email headlines, you’ll *boost* your email open rates, opt-ins, and make more sales!
Copyright 2008, Bonita L. Richter
5 Simple Tips How To Craft Killer Headlines that BOOST Email Open Rates OptIns and Sales - To learn more about this author, visit Bonita Richter's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
|
For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Bonita's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 FREE Realestate CSS Template Factual Recession Proof Eneterprise Readiness Quadruple Your Business |
|
 | ||
 |
Top 50 Business Plans
Top Business Plan Blogs | |
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
