Email Marketing: 5 Reasons You Must Start Doing It Today
Email Marketing: 5 Reasons You Must Start Doing It Today
Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that’s a real win for the small business owner.
In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you’re spending. Email marketing is a perfect way to keep your business in front of your customers’ and prospects eyes!
Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they’ve heard that most people don’t open their email, right?
Wrong.
Targeted mailings that pique interest result in high email open rates, and an opportunity to build relationships with your customers and make some sales. As for the spam issue, mailing only to people who have given you permission to do so minimizes the risk of being labeled a “spammer”. Using myself as an example, I have mailed thousands of emails to my clients, and prospective clients, and have not had one spam complaint.
Following is a list of five reasons you must start email marketing now!
1. Email marketing is inexpensive.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.
The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about $15 to $20 per month, which includes unlimited emails.
2. Email marketing is highly targeted.
You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.
3. Email marketing is proactive.
Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.
It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.
Sending out a monthly email campaign will keep your business in front of your customers’ and prospects eyes.
4. Email marketing generates an immediate response.
Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.
5. Email marketing is easy.
The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports.
If you’re not a “techie”, have no fear. You don’t need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns.
Email marketing works because it allows precise targeting of your marketing message, it builds loyalty and trust with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools!
Copyright 2008, Bonita L. Richter
Email Marketing 5 Reasons You Must Start Doing It Today - To learn more about this author, visit Bonita Richter's Website.
Like this article? Share it with your friends
Do you want to market your business for fractions of a penny per message?
Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results with email marketing, while investing only a small amount of time and money. Combine that with the potential to target more precisely than direct mailings, that’s a real win for the small business owner.
In tough economic times, it is crucial to continue marketing your business, and maximize the marketing dollars you’re spending. Email marketing is a perfect way to keep your business in front of your customers’ and prospects eyes!
Sometimes, people unfamiliar with email marketing get nervous about it because the first thing they think about is spam, or they’ve heard that most people don’t open their email, right?
Wrong.
Targeted mailings that pique interest result in high email open rates, and an opportunity to build relationships with your customers and make some sales. As for the spam issue, mailing only to people who have given you permission to do so minimizes the risk of being labeled a “spammer”. Using myself as an example, I have mailed thousands of emails to my clients, and prospective clients, and have not had one spam complaint.
Following is a list of five reasons you must start email marketing now!
1. Email marketing is inexpensive.
Email marketing is an affordable way to stretch a tight marketing budget. Unlike direct mail, there is virtually no production, materials or postage expense. Email marketing can cost as little as fractions of a penny per email.
The expenses involved in email marketing involve having a hosted website with email capacity. You may also want to consider subscribing to a list management service, such as Constant Contact or aWeber, to help manage your email campaigns. The fees for this service range from about $15 to $20 per month, which includes unlimited emails.
2. Email marketing is highly targeted.
You can easily segment your email database into different groups, so that your promotions go to individuals most likely to respond to your offer. For example, you may send one offer to existing clients, and send a different one to prospects who’ve expressed interest in your products or services.
3. Email marketing is proactive.
Email marketing enables you to proactively communicate with your existing customers and prospects, instead of passively waiting for them to return to your website or storefront.
It is a highly effective way to communicate promotional offers, news, seminars, which may result in an increase in sales, drive traffic to your website or store, and develop customer trust and loyalty through relationship building.
Sending out a monthly email campaign will keep your business in front of your customers’ and prospects eyes.
4. Email marketing generates an immediate response.
Promotional emails include a call to action that can result in immediate responses. Initial campaign responses generally occur within 48 hours of the time the email campaign is sent; testing and refining your campaigns is immediate. If you use a list management service, you can gauge the open rates of your email campaigns, which provides useful and immediate information you can use to tweak your campaign messages.
5. Email marketing is easy.
The Web-based email marketing products available to small businesses are easy to use. The services available through Constant Contact and aWeber, as well as others, include professional HTML templates, list segmentation and targeting capabilities, as well as automatic tracking and reporting of your email campaign effectiveness, such as for open rates, bounces, and spam reports.
If you’re not a “techie”, have no fear. You don’t need a Webmaster or technical person on staff to handle the development and distribution of your email campaigns.
Email marketing works because it allows precise targeting of your marketing message, it builds loyalty and trust with your customers, it is inexpensive, and best of all, it drives sales. Include email marketing in your arsenal of marketing tools!
Copyright 2008, Bonita L. Richter
Email Marketing 5 Reasons You Must Start Doing It Today - To learn more about this author, visit Bonita Richter's Website.
Like this article? Share it with your friends
| |||
 |
No article feedback found. | ||
|
Leave Your Feedback | ||
|
|||
 Recommendation: Get A Gmail Account
| |||
 Every day I get emails from people working on new startups. I'm continually amazed at how many of them come from their existing corporate email address. |
|||
|
Use Email Marketing To Keep Customers Buzzing About Your Business
| |||
| Email marketing can be used as an effective tool for communicating with customers. Its is an effective medium of communication to boost sales by ensuring that your customers constantly remember you. |
|||
|
The Next Big Thing
| |||
| I just spent two days with fifteen of the most successful entrepreneurial marketers in the country. By that description, I mean that they each have their own business as opposed to working for a big company with an ... |
|||
|
Print Advertising - Offering some "Reasons Why"
| |||
| A classic ad headline: "I said: "Give me one reason why I should choose xxxx". They offered nine!"
If you can let people see a range of ways they will gain, then you are widening the possible responses your ads c... |
|||
|
Email Marketing: 5 Reasons You Must Start Doing It Today
| |||
| Email marketing is one of the most powerful marketing tools available to your small business. You can achieve outstanding results, while investing only fractions of a penny per email message to your customers and p... |
|||
| |||
|
Joe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: http://www.business901.com Web/Blog: http://www.FundingYourNonprofit.com http://www.linkedin.com/in/business901 – Linked In http://www.twitter.com/business901 – Twitter - Visit Joe Dager's Website |
|||
Staging DivaDebra Gould, aka The Staging Diva®, is President of Six Elements Inc., an internationally recognized home staging company. Inspired by many requests from aspiring home stagers wanting to start similar businesses, Gould created the Staging Diva Home Staging Business Training Program. Gould has trained over 1000 Staging Diva Graduates worldwide to start staging businesses. Buying decorating and selling six of her own homes in four years lead to an interest in real estate staging which she turned into a career with the launch of sixelements.com in 2002. Since then she has staged hundreds of homes in addition to teaching home staging training. Gould is the author of several home staging resources including a series of popular ebooks made up of a Design Guide, Color Guide and Portfolio Guide. For more information about Debra Gould visit stagingdiva.com. - Visit Staging Diva's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
|||
John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
|||
Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
|||
Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
 Bonita Richter (Visit Bonita's Website) Bonita L. Richter, MBA, teaches coaches, consultants, and solo professionals how to market their businesses to increase income, sustain business success, and generate wealth and freedom. To download her popular and FREE Money and Marketing spreadsheet tools for solo entrepreneurs visit ===> www.Profit-Strategies.biz/Te mplates.html
|  |
 |
|
|
 |
|
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
 |
 | ||
 |
||
 |
||
|
||
|
| ||
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 |
 Manage, Click, Learn. 2009 Accessing Capital Lifestyle and Leadership Home Party Plan Mistakes Best Cover Letter |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
 |
The Top 10 Guy Kawasaki Posts
Best Posts for Entrepreneurs | |
| ||
 |
|
|
|
|
|||||||||||||||||||||
 |
|
|
||||||||||||
