Finding A Niche Market On The Internet - The First Steps
Finding A Niche Market On The Internet - The First Steps
"A niche market exists when a lot of people are searching on the Internet for information on a very specific topic, and they can't find an answer to their questions."
If you can answer their questions, then you have a Niche Market.
Another way of putting it is "Look for a niche an inch wide and a mile deep". This means, look for a topic that is very specific (an inch wide). For example photography is too broad, but landscape photography isn't. This topic must have lots of scope to provide a depth of information so you can have multiple products (a mile deep). For example you could provide information on specific techniques, using digital or SLR, night photography in the bush, how to set up a landscape photography business, how to save money on framing, how to get free publicity for photographers etc . The list goes on.
WHERE TO START
The first place to start is with your passions. If you decide to create a business around marketing and selling information products on a topic, you are going to be immersing yourself in that topic. So make sure you enjoy it or the fun will fizzle out pretty quickly. And really, life is too short to be doing something that isn't fun!
I start with a list and I keep it on the fridge. Every time I come up with an idea or a topic that I like, I write it down before I forget it. I also ask my friends what things they think I am good at and write them down too - its always surprising what insight other people have into our strengths (and weaknesses too for that matter, but let's not dwell there!).
Another great place to look for ideas is in magazines. Here's a site where you can find all the magazines available in Australia, New Zealand and the UK. There will also be other sites for the USA and other countries but this will get you started. Go to http://www.isubscribe.com and have a look around. When you have found some topics that inspire you, visit your local library and spend a few hours looking at back issues. See what sort of topics they cover and what questions are asked in letters to the editor. This will give you some insight into topics you can explore.
If you're looking for ideas, go where the buyers are. Check out http://pulse.ebay.com/. This excellent resource tells you want topics are searched for the most often on eBay. And remember, people look to buy on eBay. You can drill down through different categories and really get some valuable ideas on how to narrow down your niche.
After you have been doing this for a while, if you're anything like me, you'll start to see ideas and opportunities everywhere! Really, the possibilities are endless.
I now carry a note book with me so I can quickly jot down ideas as they occur. A conversation you have, something you hear on the radio, even something a child says, can trigger an idea once you are in the entrepreneurial zone. Grab them quickly and write them before you forget. When you get home, add them to that list on the fridge.
So get to work. Put that list on the fridge and start thinking of ideas. The next step will be to see if there is a demand for your ideas, but that's for another day.
Finding A Niche Market On The Internet The First Steps - To learn more about this author, visit Janet Beckers's Website.
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Before we start looking at finding a niche market, we better decide what a niche market actually is. You can define a niche market a few ways but I like to keep it simple. For our purpose, which is to make money on the Internet, here's how I define it:
"A niche market exists when a lot of people are searching on the Internet for information on a very specific topic, and they can't find an answer to their questions."
If you can answer their questions, then you have a Niche Market.
Another way of putting it is "Look for a niche an inch wide and a mile deep". This means, look for a topic that is very specific (an inch wide). For example photography is too broad, but landscape photography isn't. This topic must have lots of scope to provide a depth of information so you can have multiple products (a mile deep). For example you could provide information on specific techniques, using digital or SLR, night photography in the bush, how to set up a landscape photography business, how to save money on framing, how to get free publicity for photographers etc . The list goes on.
WHERE TO START
The first place to start is with your passions. If you decide to create a business around marketing and selling information products on a topic, you are going to be immersing yourself in that topic. So make sure you enjoy it or the fun will fizzle out pretty quickly. And really, life is too short to be doing something that isn't fun!
I start with a list and I keep it on the fridge. Every time I come up with an idea or a topic that I like, I write it down before I forget it. I also ask my friends what things they think I am good at and write them down too - its always surprising what insight other people have into our strengths (and weaknesses too for that matter, but let's not dwell there!).
Another great place to look for ideas is in magazines. Here's a site where you can find all the magazines available in Australia, New Zealand and the UK. There will also be other sites for the USA and other countries but this will get you started. Go to http://www.isubscribe.com and have a look around. When you have found some topics that inspire you, visit your local library and spend a few hours looking at back issues. See what sort of topics they cover and what questions are asked in letters to the editor. This will give you some insight into topics you can explore.
If you're looking for ideas, go where the buyers are. Check out http://pulse.ebay.com/. This excellent resource tells you want topics are searched for the most often on eBay. And remember, people look to buy on eBay. You can drill down through different categories and really get some valuable ideas on how to narrow down your niche.
After you have been doing this for a while, if you're anything like me, you'll start to see ideas and opportunities everywhere! Really, the possibilities are endless.
I now carry a note book with me so I can quickly jot down ideas as they occur. A conversation you have, something you hear on the radio, even something a child says, can trigger an idea once you are in the entrepreneurial zone. Grab them quickly and write them before you forget. When you get home, add them to that list on the fridge.
So get to work. Put that list on the fridge and start thinking of ideas. The next step will be to see if there is a demand for your ideas, but that's for another day.
Finding A Niche Market On The Internet The First Steps - To learn more about this author, visit Janet Beckers's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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