Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
Google AdWords - 4 Factors That Determine How Much Money You Make (Or Lose)
What are Google AdWords?
If you go into Google and do a search on a topic, just say something dear to my heart, CHOCOLATE, you will see a list of all the web sites that are relevant to that topic. On the left hand side are "organic" search results. These are websites that Google thinks are the best sites on that topic (the Holy Grail of search engine marketing).
On the right are "sponsored links". These are listings that people pay Google to display when people search on that keyword. This is what we'll be talking about today. You can set up your own ads in Google by setting up a Google account (you may already have one through gmail or you can just search for Google AdWords in Google to find where to start).
Factors that determine if your ads show at the top of the page or the bottom (and how much you pay to get there)
There are really 4 factors that determine where your ad will show. Surprisingly, it's not a matter of who pays the most!
1. How much you are willing to pay
Price is determined by auction. You say how much you are willing to pay and hope that it is more than your competitors. Google isn't too greedy. If you bid a really high price and the next person bids low, you only pay slightly more than the next highest bid.
2. Relevance
Google will reward you (ie, lower price and higher up the page) if you use the same keywords in:
• your list of keywords you say you want to advertise for
• your ad
• your website
3. Click through rate (CTR)
The click through rate is the percentage of people who see your add who choose to click on it. If more people click on it Google assumes it must be relevant and will reward you.
4. Web site quality
Google looks at how long people stay on your site after they click on your ad. If your web site is not what they are looking for they'll go back to Google and click on a competing web site.
The really powerful thing about Google AdWords is you can test and measure everything. There are some very simple strategies you can use that can easily double your income by testing and tweaking.
Google AdWords 4 Factors That Determine How Much Money You Make Or Lose - To learn more about this author, visit Janet Beckers's Website.
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Google AdWords are the fastest way I know to get traffic to your web site. They are also one of the fastest ways to lose money if you don't do it right.
What are Google AdWords?
If you go into Google and do a search on a topic, just say something dear to my heart, CHOCOLATE, you will see a list of all the web sites that are relevant to that topic. On the left hand side are "organic" search results. These are websites that Google thinks are the best sites on that topic (the Holy Grail of search engine marketing).
On the right are "sponsored links". These are listings that people pay Google to display when people search on that keyword. This is what we'll be talking about today. You can set up your own ads in Google by setting up a Google account (you may already have one through gmail or you can just search for Google AdWords in Google to find where to start).
Factors that determine if your ads show at the top of the page or the bottom (and how much you pay to get there)
There are really 4 factors that determine where your ad will show. Surprisingly, it's not a matter of who pays the most!
1. How much you are willing to pay
Price is determined by auction. You say how much you are willing to pay and hope that it is more than your competitors. Google isn't too greedy. If you bid a really high price and the next person bids low, you only pay slightly more than the next highest bid.
2. Relevance
Google will reward you (ie, lower price and higher up the page) if you use the same keywords in:
• your list of keywords you say you want to advertise for
• your ad
• your website
3. Click through rate (CTR)
The click through rate is the percentage of people who see your add who choose to click on it. If more people click on it Google assumes it must be relevant and will reward you.
4. Web site quality
Google looks at how long people stay on your site after they click on your ad. If your web site is not what they are looking for they'll go back to Google and click on a competing web site.
The really powerful thing about Google AdWords is you can test and measure everything. There are some very simple strategies you can use that can easily double your income by testing and tweaking.
Google AdWords 4 Factors That Determine How Much Money You Make Or Lose - To learn more about this author, visit Janet Beckers's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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