Feedback Form
Home Features Mastermind Forums About Advertise Blog Network Contact Be An Author

How To Check Out The Competition In A Niche Market

How To Check Out The Competition In A Niche Market

There are a lot of search engines out there but let's face facts. Google is used by the majority of people in the world so if you are doing research, this is the best place to see who else is out there that you are competing with.

When you search on a keyword in Google, you will see 2 types of listings. There are the main results which are listed in the body of the page. These are pages that come up automatically (also called organic searches). I'll talk about those in a minute but for now I want to talk about paid listings.


Paid listings on Google


If you look at the right hand side of the page when you search on Google you will see a list of websites which have a heading, 2 lines of text and then the website address, or url, at the bottom.

These are paid listings. If a website is listed there, they are paying Google money every time someone clicks on the link. This is the first place you should look because if you have a competitor who is selling a product in this niche, they will probably be paying for advertising to get new customers. Check out each and every one of these sites, keeping a list and your thoughts on each one.

If there are more than 2 pages of paid listings then it is not usually worth your while to enter this niche because it will cost you too much in advertising to be seen. It is ok to have some competition though if every advertisement leads to a site that is selling a product similar to the one you want to create, you will need to rethink your strategy.

Competition can be a good thing

A word of hope. Competition can be a great thing. If there is competition in your niche that means that there is definitely demand. Look at what your competitors are doing and importantly what they aren't doing. You may be able to create a product that addresses an angle the other products don't cover.

GOOGLE FOR FREE

The next thing to do is look at all the sites that are listed in the main body of the page when you search in Google. There is no use creating a product on a topic if there is already a lot of information available for free. Keep in mind though that there may be a lot of free information but if it is only available in really technical format then you may have a market that is hungry for easy to understand language.

Take the time to look at each site on the first page of the top 10 listings. If you decide to go ahead with the topic then also look at every site on the next page in Google, i.e. the first 20 listings. Keep a list of them, especially noticing any that you could approach later to ask them to recommend your book (or other product) to their customers. Remember not all competition is bad news.

Take the time to check out your competition this week. Keep a list of all your competitors because remember, not all competition is bad. Many of your competitors may turn out to be great joint venture partners who can sell your product to their customers.





How To Check Out The Competition In A Niche Market - To learn more about this author, visit Janet Beckers's Website.

Like this article? Share it with your friends

Article Feedback
 Article Feedback No article feedback found.
  Leave Your Feedback
article feedback

Article Feedback
Kim Castle
With nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website


To learn more about the Evan Elite Author Program please contact us.

About The Author


Janet Beckers
(Visit Janet's Website) Janet Beckers is the host and founder of Wonderful Web Women. An award winning on-line community recognised for generous and honest marketing advice for women (and enlightened men) on the internet. To learn from the most successful women on the internet through live webinars, masterminds and forums absolutely free, visit http://www.WonderfulWebWomen.com and join today.

Janet Beckers is a Platinum author on EvanCarmichael.com
About The Author

View Author Blog
Wonderful Web Women - This blog celebrates what makes women special in business and builds on what we already do well - support each other so we can each become the best we can be.
Wonderful Web Women
View Author Blog

View Author Video
View Author Video

Free Downloads


Janet Beckers's

Complete
List Of
Marketing
Articles

Name
Email
Author's Free Downloads
Law of Attraction in Action Icon Law of Attraction in Action

More Janet Beckers
Marketing Your Web Site Businesses
Virtual Assistants Getting Started
Google AdWords 4 Factors That Determine How Much Money You Make Or Lose
4 Tips For Successful Affiliate Marketing
Another Great Tool To Test The Potential Of Your Ideas
Build A Huge Responsive List the Quick and Easy Way
The Four Components To a Successful Business
Build Prosperity and Strong Relationships With LOVE
Affirmations That Work
Earning Money On eBay 3 Important Tips
Free Downloads


 
 
 


Evan Elite Authors
Kim Castle  
Casey Gollan  
Stephanie Robey  
Evan Elite Authors

Become An Author
Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details.
Become An Author

Evan's Latest Video
Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media
Evan's Latest Video

Business Opportunities
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"

How to Start An Online Business

Click Here To Learn More
Business Opportunities



Evan's Newsletter
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
Name:
Email:
Evan`s Newsletter

Free Downloads
Increase productivity Icon Increase productivity
Networking Impacts Income Icon Networking Impacts Income
One Size Success Icon One Size Success
Networking Online Icon Networking Online
Exit Interview Document Icon Exit Interview Document
Free Downloads - Complete List

Entrepreneur Tools and Guides
Top 50 Blogs For Startups To Watch In 2009
Top 50 Blogs For Startups
Top Blogs To Watch In 2009
 
Guide To ERP Software / Business Management Software
Guide To ERP Software
Business Management Software
 
Entrepreneur Tools and Guides

SEO For Africa
SEO For Africa
Komla Agbozomevi Adidogomé, Togo,
Komla Agbozomevi
Adidogomé, Togo
SEO For Africa

If I Were A Startup...
Catherine Daw, > $4 Mil in revenues
Catherine Daw
> $4 Mil in revenues
Adam and Matthew Toren , $200k to $3.4 Mil in 3 Years
Adam and Matthew Toren
$200k to $3.4 Mil in 3 Years
If I Were A Startup... - Complete List

Famous Entrepreneurs
Asa Candler, Coca-Cola
Asa Candler
Coca-Cola
William Harley Arthur Davidson, Harley-Davidson
Famous Entrepreneurs - Complete List

Entrepreneur Advice
Jeffrey Gitomer, The Sales Bible
Jeffrey Gitomer
The Sales Bible
John Jantsch, Duct Tape Marketing
John Jantsch
Duct Tape Marketing
Entrepreneur Advice - Complete List

Popular Articles
(Premium Authors)

     Promotional products for your company’s anniversary
By jules rosen
     Get Free Publicity Through Community Events
By jules rosen
     Promo Products build recognition for your brand
By jules rosen

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

More Evan Carmichael
More Information