Marketing Your Web Site Businesses
Marketing Your Web Site Businesses
Encouraging Referrals
As people come to her website(s), they are encouraged to refer new people to the site, as well. Kirsty hosts prizes and contests for people who refer others and the result has been phenomenal. Almost all of the marketing for one of her membership based/subscription sites has been through word of mouth and referrals.
Write on A Variety of Blogs, Article Directories and Magazines
Getting your articles published on a variety of blogs that are all related to your website's topic is a great way to gain exposure and search engine optimisation for your site. Blog posts with links back to your own blog/site will contribute to the number of relative incoming links you have (links pointing to your site from other sites on similar topics) and give you a boost in the search results when people are searching for related keywords. It also offers readers a way to click from the article on another blog to find your own blog or website, and serves as a good traffic strategy.
When people start reading your articles and content on other websites or in magazines, they start to associate you as being an expert on the topic. You gain instant credibility.
Give People a Way to Sign Up
Whenever you are promoting an online business, you need to build a database that allows you to communicate long term with people who are interested in what you are offering. You know they are interested because they've entered their email address and/or other details into the form on your website indicating their interest! Set up a newsletter on a topic that will interest your target market, and invite website visitors to sign up to receive it.
Focus on Really Good Content
On both your website(s) and the newsletter or free items that you provide people, always focus on delivering good content that will be valuable to the people who make up your target market. You can also add in something fun, like trivia, to keep it interesting and give people something to look forward to.
Marketing Your Web Site Businesses - To learn more about this author, visit Janet Beckers's Website.
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On the call with Kirsty Dunphey, we discovered a variety of methods for marketing a website business – most of them almost entirely free! Here are some of her favorite ways of promoting her online businesses:
Encouraging Referrals
As people come to her website(s), they are encouraged to refer new people to the site, as well. Kirsty hosts prizes and contests for people who refer others and the result has been phenomenal. Almost all of the marketing for one of her membership based/subscription sites has been through word of mouth and referrals.
Write on A Variety of Blogs, Article Directories and Magazines
Getting your articles published on a variety of blogs that are all related to your website's topic is a great way to gain exposure and search engine optimisation for your site. Blog posts with links back to your own blog/site will contribute to the number of relative incoming links you have (links pointing to your site from other sites on similar topics) and give you a boost in the search results when people are searching for related keywords. It also offers readers a way to click from the article on another blog to find your own blog or website, and serves as a good traffic strategy.
When people start reading your articles and content on other websites or in magazines, they start to associate you as being an expert on the topic. You gain instant credibility.
Give People a Way to Sign Up
Whenever you are promoting an online business, you need to build a database that allows you to communicate long term with people who are interested in what you are offering. You know they are interested because they've entered their email address and/or other details into the form on your website indicating their interest! Set up a newsletter on a topic that will interest your target market, and invite website visitors to sign up to receive it.
Focus on Really Good Content
On both your website(s) and the newsletter or free items that you provide people, always focus on delivering good content that will be valuable to the people who make up your target market. You can also add in something fun, like trivia, to keep it interesting and give people something to look forward to.
Marketing Your Web Site Businesses - To learn more about this author, visit Janet Beckers's Website.
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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