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The Value of Branding

Written by: Janet Beckers

Article Overview: When a small entrepreneur understands what a brand really is, and learn to focus on their business development from that angle, then they will "grow up" to be the big businesses of the future. Big business that grows from the small entrepreneur standpoint are connected with the impact they have on their customers and the world - but are finally operating from a place of power. All of this comes from having effective branding for your business!

The Value of Branding

When a small entrepreneur understands what a brand really is, and learn to focus on Their business development from that angle, Then They will "grow up" to be The big businesses of The future. Big business that grows from The small entrepreneur standpoint are connected with The impact They have on Their customers and The world - but are finally operating from a place of power. All of this comes from having effective Branding for your business!



Entrepreneurs have The power to "create something from nothing". Because of that, an entrepreneur absolutely has The power to change The world.



Branding itself is a phrase that's generally misunderstood in The business world. Many people believe that Branding is simply having a good logo; or seeing your business on letterhead, pens or baseball caps. These may make up part of your company's brand, but They are not The brand itself.



If you were to close your eyes and think about The vision you have for your business. Think about what you are doing for your customers, and what you hope to do for your customers in The future. If you had everything at your fingertips, what is The biggest vision of your business you can muster up? Hold your hands out as if you're holding a watermelon between Them, and image that your entire vision of your business is being held within your hands. If you could walk up to a customer and "hand" Them this entire vision you've just placed in your hands - this is how you would most accurately and completely define Branding.



As Kim Castle of BrandU defines, "Branding is The precise and pinpointed communication of your company, your product or service, The Value it stands for and The feeling your customer consistently gets from it."



Establishing an effective brand is how you get your customers to feel good - and what keeps Them coming back to your business time and time again.

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Article Tags: baseball caps, brandu, business development, business entrepreneurs, business time, business world, entrepreneur, fingertips, letterhead, pens, phrase, standpoint, watermelon



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Re: What is your Business? - We are running a Online Marketing Firm and we have some good clients to which we are offering a complete Digital Marketing strategy like Search, Mobile Marketing, Branding and Design. I think in Online Marketing company online presence can be a wining factor for the success of the company.
New Small Business Topic - Hello everyone, I'm on the lookout for new topics to add to my site. We just launched a Franchising section and are planning Human Resources section. Do you have any thoughts for a new section? Here's a list of what we currently have: Angel Investors Branding Bank Loans Business Coaching Business Plan Franchises (New) Insurance Legal Marketing Public Relations Sales Small Biz Loans Venture Capital
Re: Direct Mail Postcards - [quote="jvprosperity":2r71nzqq]Kevin, your situation is very common. Get's me wondering if advertisers are just being lazy and "blanket" areas with advertising hoping that some will stick and get people to respond. mathew1 used the word "targeted" alot but I think that's what most advertisers are either not doing or not going deep enough in their targeting. I disagree that direct mail is more important to small business. Yes, it get's done more often within small businesses but that's 'cos of a small budget and them being forced to utilize it to it's fullest. Big Business focus so much more on Branding and Image Management since they have larger budgets but they also do a fair bit of direct mail and other methods.[/quote:2r71nzqq] Hi Andy, I'd say "naive" is a better word. In fact, "blanketing" areas with unwanted solicitation/ads is costly and will only hurt small businesses in the eyes of consumers (who will resent it).
Re: Direct Mail Postcards - [quote="Kevin":k7jhujz8]But how do you prevent people from just throwing out your direct mail as unwanted solicitation? Anytime I get direct mail, I toss it out. I've noticed solicitors using cheap tricks like printing the message in "hand writing" to make the letter seem more personal. Who are they trying to fool?[/quote:k7jhujz8] Kevin, your situation is very common. Get's me wondering if advertisers are just being lazy and "blanket" areas with advertising hoping that some will stick and get people to respond. mathew1 used the word "targeted" alot but I think that's what most advertisers are either not doing or not going deep enough in their targeting. I disagree that direct mail is more important to small business. Yes, it get's done more often within small businesses but that's 'cos of a small budget and them being forced to utilize it to it's fullest. Big Business focus so much more on Branding and Image Management since they have larger budgets but they also do a fair bit of direct mail and other methods.
Del Castienne - International Business and Project Brokers - In addition to the above, Del Castienne is an international brokerage firm specializing in various entrepreneural services. Del Castienne is more than just a brokerage, as we facilitate Private International Venture Capital for Business and Projects from Commodity Speculation Transactions, MBO, MBI, M&A, Bridging Finance, Patents, Branding, JV, Corporate Advisory Services, Business Plan Development, etc.. Del Castienne is linked to 1200 private international Venture Capital consortiums and Funding Syndicates with a funding capacity of $ 115 billion and 5000 international Investment Bankers and Business & Project Brokers. This in itself should provide you with a gateway to the best source of funding in the world. Through Del Castienne any entrepreneur can have up to a potential success rate of 25% (conditions apply) with absolutely no up front costs. Del Castienne charges a maximum of 5% commission which is far below the international standard of 10% - 12% on project value. If you are tired of running back and forth with countless dissappointments, please give us an opportunity to assist you. Our minimum Venture Capital amount is $1 million and we a Commitment Letter can be provided with in 30 days after formalities are in place and your information was received.


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