Using Your Heart and Soul in Business
Using Your Heart and Soul in Business
Through their own research, they discovered that there was a void with offering people other ways of marketing which has resulted in them offering a Bridget Heart and Marketing Conference. They also offer an internet conference, which you can find at www.bridgingheartandmarketing.com
We all understand what ROI (Return on Investment) means- you pay for something and you expect to benefit monetarily in return. However, Judy and Jim emphasize the “ROE” (Return on Experience). Often, we undervalue our services if the end result is not going to be monetary. But, Judy and Jim have come to the realization that that is not true. Of course you need to know your market and know about sales but even beyond that taking the time to connect and letting your customer get to know you has proven to be invaluable. The more you connect with your customer, letting them see who you are and that you are important to them, they will be more likely to buy into your product.
People often feel they need to market themselves against big business. If you are not big business, what they do will not fit your needs anyway. There are businesses out there where the “hard sell” is appropriate but if you feel uncomfortable with using this approach then most likely this type of marketing is wrong for your business. You don’t have to be tough to sell your product. No matter what you’re selling, a customer needs to feel comfortable with you. Using the “soft sell” is the perfect way to do that.
Using Your Heart and Soul in Business - To learn more about this author, visit Janet Beckers's Website.
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Using your heart and soul is the best way to market your business. Oftentimes people feel that they have to use what is called the traditional “hard sell” to market their business. Most of the time, this approach is just simply against most peoples' nature to do anyway. Judith Shervin and Jim Sniechowski are a husband and wife psychologist team who have developed a way to use the “soft sell” approach to marketing.
Through their own research, they discovered that there was a void with offering people other ways of marketing which has resulted in them offering a Bridget Heart and Marketing Conference. They also offer an internet conference, which you can find at www.bridgingheartandmarketing.com
We all understand what ROI (Return on Investment) means- you pay for something and you expect to benefit monetarily in return. However, Judy and Jim emphasize the “ROE” (Return on Experience). Often, we undervalue our services if the end result is not going to be monetary. But, Judy and Jim have come to the realization that that is not true. Of course you need to know your market and know about sales but even beyond that taking the time to connect and letting your customer get to know you has proven to be invaluable. The more you connect with your customer, letting them see who you are and that you are important to them, they will be more likely to buy into your product.
People often feel they need to market themselves against big business. If you are not big business, what they do will not fit your needs anyway. There are businesses out there where the “hard sell” is appropriate but if you feel uncomfortable with using this approach then most likely this type of marketing is wrong for your business. You don’t have to be tough to sell your product. No matter what you’re selling, a customer needs to feel comfortable with you. Using the “soft sell” is the perfect way to do that.
Using Your Heart and Soul in Business - To learn more about this author, visit Janet Beckers's Website.
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David BarrDavid Barr is the President of Venture Opportunities, Inc. David has been a professional business broker/intermediary since 1980 focusing on General Business Brokerage and Mergers and Acquisitions representing client transaction value from $400,000 to $20,000,000. Mr. Barr has handled the sale of over four hundred and fifty companies. David earned a university degree from the State University of New York majoring in economics and business. David holds the Mergers and Acquisition Master Intermediary and the Certified Business Intermediary designations from the International Business Brokers Association. He is also a Senior Business Analyst and a Texas licensed Real Estate Agent. For more information about David and Venture Opportunities, visit www.bizdealmaker.com. - Visit David Barr's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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