Why People Buy
Why People Buy
Why People Buy
People tend to buy a product for either of these 2 reasons:
1. It gives a solution to a problem they have (and the easier the solution, the better)
2. It gives them pleasure (it's fun)
Today, let's concentrate on the first reason as it is perfect to build your internet business on.
Here are 2 really easy ways to find problems to solve
1. Simply send an email to people you know (or your list if you already have one started) and ask them one question. "Can you quickly reply to this email and tell me what is your biggest challenge/problem/frustration with XYZ (what ever the topic is you are interested in).
Pretty easy eh? You don't have to set up a complicated survey. I'm always surprised how many people respond when you make it quick and easy like this. Sometimes people just want a chance to talk and are happy you asked them.
2. If you intend to ask more than a handful of people this question, you need a system that will collect all the answers so you don't get overwhelmed with emails. But if you're like me, you don't want to spend ages doing it. Lately I've been using Ask Database and I love it. You can create a simple survey, complete with a web site for the survey to sit on, in literally a couple of minutes. Another program I have used is Survey Monkey which is also really good.
So give it a go. Once you have about 100 replies you will have enough information to confidently build a business around. Good luck.
Why People Buy - To learn more about this author, visit Janet Beckers's Website.
Like this article? Share it with your friends
One of the main questions I get asked is "How do I get people to come to my web site and buy my product?". It's a good question, but the wrong one! The question you need to ask first is "what product will people buy?"
Why People Buy
People tend to buy a product for either of these 2 reasons:
1. It gives a solution to a problem they have (and the easier the solution, the better)
2. It gives them pleasure (it's fun)
Today, let's concentrate on the first reason as it is perfect to build your internet business on.
Here are 2 really easy ways to find problems to solve
1. Simply send an email to people you know (or your list if you already have one started) and ask them one question. "Can you quickly reply to this email and tell me what is your biggest challenge/problem/frustration with XYZ (what ever the topic is you are interested in).
Pretty easy eh? You don't have to set up a complicated survey. I'm always surprised how many people respond when you make it quick and easy like this. Sometimes people just want a chance to talk and are happy you asked them.
2. If you intend to ask more than a handful of people this question, you need a system that will collect all the answers so you don't get overwhelmed with emails. But if you're like me, you don't want to spend ages doing it. Lately I've been using Ask Database and I love it. You can create a simple survey, complete with a web site for the survey to sit on, in literally a couple of minutes. Another program I have used is Survey Monkey which is also really good.
So give it a go. Once you have about 100 replies you will have enough information to confidently build a business around. Good luck.
Why People Buy - To learn more about this author, visit Janet Beckers's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
|||
Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Janet's articles
 |
|
Wonderful Web Women - This blog celebrates what makes women special in business and builds on what we already do well - support each other so we can each become the best we can be.
|
|
 |
 | |
|
| |
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
 |
 CAN-Spam Checklist Essence of Leaders Improve Web Site Conversions Find & Keep Profitable Clients Termination Suit |
|
 | ||
 |
Top 50 SEO Posts - 2007
Top SEO Posts of the Year | |
 |
Write The PR
Press Release Builder | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||
|
| ||||||||||
|
|
||||||||||