You Show Me Yours, I'll Show You Mine - Giving Away Products to Grow a Mailing List
If you're in the business to make money, why in the world would you ever consider giving things away for free? Believe it or not, giving away free items is a necessity in the world of internet marketing - and it really does help you establish a larger customer base than if you never gave anything away. Here's how it works!
You want to have a mailing list of people you can contact on a regular basis, with newsletters or announcements of products and/or services that they would like. The best way to build your mailing list, or to continuously add new people to your list is by giving away something of value. It's definitely important to give away something that is high quality, because it is often what people will judge you on - and decide whether or not to purchase anything else you have available.
What you need to do after creating an item to give away as a free download (this can be an ebook, audio product, or report - anything that can be downloaded), is create a three or four page website. On your first page, you're going to be describing the product they can get for free, the benefits of having it, what they can do with it, etc. On this page, you provide a sign up box - when someone enters their email address, they are then taken to a confirmation webpage.
The confirmation webpage basically tells the people to check their email accounts for an email from you that allows them to "confirm" their email address. This is so important! Not only does it mean they can't accuse you of 'spamming' them; but it means they have to provide you with a REAL email address and not a fake one that you can't send information to!
Once the users have confirmed their email address by clicking on a link you provide them in the confirmation email, they're taken to a "thank you" webpage. On this page, they can download their free product, and then you have the opportunity to sell them something else. It can be one of your products if you have them, or it could be a product that you are an affiliate for that you would earn commission on if you were to make any sales from your affiliate link.
This is a proven process that works for internet marketers and online businesses. It is also the basis for selling products online as well - because if you don't have a way to collect an email address with every sale, you are missing out on numerous opportunities for selling additional products to people you already know like what you have to offer!
You Show Me Yours Ill Show You Mine Giving Away Products to Grow a Mailing List - To learn more about this author, visit Janet Beckers's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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