How to build an optin email subscriber list
How to build an optin email subscriber list
‘Opt-in’ is the opposite of spam.
So how do you build a list of subscribers and get them to buy from you? Here’s a few tips:
1. The reason you need a list is twofold – to capitalise on the investment you’ve made in driving readers to your site and to build trust over time. Every time a visitor leaves your site without buying or leaving their contact details is a potential customer lost.
2. It’s commonly believed that it typically takes 7 contacts with a prospect to get them to trust you and buy. Achieving this on the net is particularly difficult and it’s where email marketing comes into its own.
3. To get people to subscribe to your list you need to give them an incentive. This can vary from a simple newsletter if your market is very niche – the subscribers will have a common interest, hobby or passion and will be keen to sign-up – to an offer or course as a reward for subscribers where their affinity with your offer is weaker.
4. In the ‘old’ days (you’d be amazed how much internet marketing has changed in less than 10 years) website owners had to manage their lists, newsletter distribution, unsubscribers etc manually. It took huge amounts of time and effort and, although it was profitable, it wasn’t much fun.
Now you can automate many of the essential tasks involved in running a subscriber list and focus on delivering great products by using ‘autoresponders’.
An Autoresponder is like a programmed publisher. You feed messages in and decide when they should go out, to whom and in what order. You include links to your sales pages and to your unsubscribe facility.
If you want one, try http://www.aweber.com/?202918.
5. There are two tested ways to communicate by email - a newsletter (ezine) or a mini-course. To work effectively they must be valuable to the readers, but they must also be valuable to you. How?
By having subtle links to your own products and services they encourage readers to find out more about what you offer. So you have to find a way of weaving in references to your products by describing their benefits in a low-key but compelling way.
To find out how to write a profitable newsletter I recommend Michael Green’s ‘How to write a newsletter’ toolkit. Michael’s one of the world’s leading internet marketers. I use many of his products myself and this one’s worth its weight in gold. .
6. There’s no point in signing up subscribers and then forgetting about them. Or sending them a newsletter every two or three months. The opposite is even worse – daily emails full of irrelevant, badly written plugs will overload your unsubscribe service.
There’s no golden rule about frequency – it depends on your market, their needs and what you’re offering. A mini-course should probably go out at least once or twice a week. And an ezine should be monthly at the very least.
If in doubt, why not ask your readers?
7. There are lots of ways to build your list. The techniques you use will depend on your budget and timescales. If you need subscribers quickly, pay-per-click advertising on Google Adwords for example, is a fast way of driving lots of qualified visitors to your site. Just make sure your Landing Page – the one you’re driving them to – is focused on getting them to sign up. Otherwise your ad budget will get wasted.
Other techniques include driving traffic to your site through offline media, contributing to forums, joint ventures with other sites, sending press releases to sites in your sector and all the techniques available to drive traffic to your site.
.
8. Avoid this costly mistake and you could retire rich!
Every website should have a privacy policy that readers can check how you intend to use their data. Before you copy a policy from another site – yes, it’s tempting – remember what I said earlier about successful marketers’ most valuable asset – their list!
If you plan to sell your business, it’s vital that its most valuable asset is something you can include in the sale. So having a privacy policy that protects subscribers but allows you to sell their details when you sell the business is critical.
Andrew Woolley is a lawyer specialising in e-business. He can help you avoid this mistake. Contact him at aw@e-lawfirm.co.uk .
How to build an optin email subscriber list - To learn more about this author, visit Paul Lock's Website.
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Ask any successful internet marketer what’s their most valuable asset and they’ll all say the same thing – their opt-in email subscriber list – I guarantee it.
‘Opt-in’ is the opposite of spam.
So how do you build a list of subscribers and get them to buy from you? Here’s a few tips:
1. The reason you need a list is twofold – to capitalise on the investment you’ve made in driving readers to your site and to build trust over time. Every time a visitor leaves your site without buying or leaving their contact details is a potential customer lost.
2. It’s commonly believed that it typically takes 7 contacts with a prospect to get them to trust you and buy. Achieving this on the net is particularly difficult and it’s where email marketing comes into its own.
3. To get people to subscribe to your list you need to give them an incentive. This can vary from a simple newsletter if your market is very niche – the subscribers will have a common interest, hobby or passion and will be keen to sign-up – to an offer or course as a reward for subscribers where their affinity with your offer is weaker.
4. In the ‘old’ days (you’d be amazed how much internet marketing has changed in less than 10 years) website owners had to manage their lists, newsletter distribution, unsubscribers etc manually. It took huge amounts of time and effort and, although it was profitable, it wasn’t much fun.
Now you can automate many of the essential tasks involved in running a subscriber list and focus on delivering great products by using ‘autoresponders’.
An Autoresponder is like a programmed publisher. You feed messages in and decide when they should go out, to whom and in what order. You include links to your sales pages and to your unsubscribe facility.
If you want one, try http://www.aweber.com/?202918.
5. There are two tested ways to communicate by email - a newsletter (ezine) or a mini-course. To work effectively they must be valuable to the readers, but they must also be valuable to you. How?
By having subtle links to your own products and services they encourage readers to find out more about what you offer. So you have to find a way of weaving in references to your products by describing their benefits in a low-key but compelling way.
To find out how to write a profitable newsletter I recommend Michael Green’s ‘How to write a newsletter’ toolkit. Michael’s one of the world’s leading internet marketers. I use many of his products myself and this one’s worth its weight in gold. .
6. There’s no point in signing up subscribers and then forgetting about them. Or sending them a newsletter every two or three months. The opposite is even worse – daily emails full of irrelevant, badly written plugs will overload your unsubscribe service.
There’s no golden rule about frequency – it depends on your market, their needs and what you’re offering. A mini-course should probably go out at least once or twice a week. And an ezine should be monthly at the very least.
If in doubt, why not ask your readers?
7. There are lots of ways to build your list. The techniques you use will depend on your budget and timescales. If you need subscribers quickly, pay-per-click advertising on Google Adwords for example, is a fast way of driving lots of qualified visitors to your site. Just make sure your Landing Page – the one you’re driving them to – is focused on getting them to sign up. Otherwise your ad budget will get wasted.
Other techniques include driving traffic to your site through offline media, contributing to forums, joint ventures with other sites, sending press releases to sites in your sector and all the techniques available to drive traffic to your site.
.
8. Avoid this costly mistake and you could retire rich!
Every website should have a privacy policy that readers can check how you intend to use their data. Before you copy a policy from another site – yes, it’s tempting – remember what I said earlier about successful marketers’ most valuable asset – their list!
If you plan to sell your business, it’s vital that its most valuable asset is something you can include in the sale. So having a privacy policy that protects subscribers but allows you to sell their details when you sell the business is critical.
Andrew Woolley is a lawyer specialising in e-business. He can help you avoid this mistake. Contact him at aw@e-lawfirm.co.uk .
How to build an optin email subscriber list - To learn more about this author, visit Paul Lock's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. - Visit Dianne Crampton's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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 Paul Lock (Visit Paul's Website) Brought up in London and been in marketing since the days of Johnny Rotten - yes, that long. Corporations may be slow moving and full of political windbags but they're a great way to get your training. After 20 years 'training' I went into the agency world and set up my own company three years ago. We help small businesses make the most of their web marketing investment, from design and planning to search engine optimisations and analytics. If you can't measure it, don't waste your money - are you a business person or a gambler? Over the years I've made more mistakes than you could shake a stick at and, on the basis that an investment in knowledge pays the best returns, I offer a few morsels which might help you make fewer mistakes than me. I hope my articles help and feel free to visit my web site. Best of luck, Paul
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