How to harness the power of forums AND use Google to make easy money
How to harness the power of forums AND use Google to make easy money
In fact the internet arose from forums in two areas – academia and the military.
If you can harness positive emotions around your business, you’ll be in a powerful position – remember, people buy on emotion.
Examples of informal forums are at Yahoo groups. Other good ones are at www.tripadvisor.com, www.ultrashock.com .
Like any discussion group, an online forum needs rules, guidelines and quality control – it’s a serious undertaking but potentially very powerful and profitable. There are also legal issues particularly those relating to data protection and defamation. Go to www.dca.gov.uk for more on this.
You should also identify discussion forums in your sector. Take part, contribute and weave in subtle references to your site and business. Be careful to check the forum’s etiquette before you take part. Some are strict about obvious promotion. The trick is to be seen as a ‘giver’ not a ‘taker’. If you offer help on the net, ‘your cup will runneth over’.
One major benefit is that you'll usually be allowed to link back to your own web site - back-links help your Gogle rankings. The other is that content is hard work - a forum means that contributors are creating content for you.
.
Advertising – use Google to make easy money!
As with affiliate marketing, there are two sides to advertising – also known as banner advertising - on the net. You can promote your business on other sites or offer adspace on your own site.
In many ways, advertising is anathema to the internet. The net’s a ‘pull’ medium – people use it to find information they want. They’re in control and anything that gets in their way is unwelcome. To overcome this, your advertising has to be creative, internet savvy (an interactive element helps) and above all, relevant.
A few years ago net advertising was very expensive. It’s now much more reasonable but you can still waste more money on it than on any other activity. If you think it’s worth a try, you must test different ideas and different sites. You can use your site logs to analyse whether the ads are directing traffic to your site. Measure response and conversion, both to sales and ezine subscription.
Another way to use advertising on the net is to think of yourself as a publisher and allow people to advertise on your site.
The easiest way to do this is through Google Adsense. You can subscribe at www.google.com/adsense. The way it works is that Google serves up Adword ads that are relevant to your site. You get paid every time someone clicks on an ad. You can customise the appearance of the ads too so that they fit with your site.
But probably more profitable is affiliatepowerads – instead of getting a few cents per click you can earn over $100 per sale. It’s just as easy as Google Adsense and a lot more lucrative. To find out how go to http://www.affiliatepowerads.com/start.php?m=paullock56
Advertising is a great way of adding interest to your site and generating some extra revenue, provided it doesn’t interfere too much with what you want people to do. The fact is though, that a high proportion of visitors won’t buy, so offering something that they might be interested in makes sense.
How to harness the power of forums AND use Google to make easy money - To learn more about this author, visit Paul Lock's Website.
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An online forum is simply a place where people with common interests gather and share ideas, news, views, jokes and so on. It’s a 21st century version of the public meeting with all of the passion, emotion and fervour that such meetings create.
In fact the internet arose from forums in two areas – academia and the military.
If you can harness positive emotions around your business, you’ll be in a powerful position – remember, people buy on emotion.
Examples of informal forums are at Yahoo groups. Other good ones are at www.tripadvisor.com, www.ultrashock.com .
Like any discussion group, an online forum needs rules, guidelines and quality control – it’s a serious undertaking but potentially very powerful and profitable. There are also legal issues particularly those relating to data protection and defamation. Go to www.dca.gov.uk for more on this.
You should also identify discussion forums in your sector. Take part, contribute and weave in subtle references to your site and business. Be careful to check the forum’s etiquette before you take part. Some are strict about obvious promotion. The trick is to be seen as a ‘giver’ not a ‘taker’. If you offer help on the net, ‘your cup will runneth over’.
One major benefit is that you'll usually be allowed to link back to your own web site - back-links help your Gogle rankings. The other is that content is hard work - a forum means that contributors are creating content for you.
.
Advertising – use Google to make easy money!
As with affiliate marketing, there are two sides to advertising – also known as banner advertising - on the net. You can promote your business on other sites or offer adspace on your own site.
In many ways, advertising is anathema to the internet. The net’s a ‘pull’ medium – people use it to find information they want. They’re in control and anything that gets in their way is unwelcome. To overcome this, your advertising has to be creative, internet savvy (an interactive element helps) and above all, relevant.
A few years ago net advertising was very expensive. It’s now much more reasonable but you can still waste more money on it than on any other activity. If you think it’s worth a try, you must test different ideas and different sites. You can use your site logs to analyse whether the ads are directing traffic to your site. Measure response and conversion, both to sales and ezine subscription.
Another way to use advertising on the net is to think of yourself as a publisher and allow people to advertise on your site.
The easiest way to do this is through Google Adsense. You can subscribe at www.google.com/adsense. The way it works is that Google serves up Adword ads that are relevant to your site. You get paid every time someone clicks on an ad. You can customise the appearance of the ads too so that they fit with your site.
But probably more profitable is affiliatepowerads – instead of getting a few cents per click you can earn over $100 per sale. It’s just as easy as Google Adsense and a lot more lucrative. To find out how go to http://www.affiliatepowerads.com/start.php?m=paullock56
Advertising is a great way of adding interest to your site and generating some extra revenue, provided it doesn’t interfere too much with what you want people to do. The fact is though, that a high proportion of visitors won’t buy, so offering something that they might be interested in makes sense.
How to harness the power of forums AND use Google to make easy money - To learn more about this author, visit Paul Lock's Website.
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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