Feedback Form
Home Features Mastermind Videos About Advertise Blog Network Contact
   

Have A Suggestion?
Toronto Salsa Classes / Toronto Salsa Lessons Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
Have A Suggestion?

Featured Ebook


ebook Famous Entrepreneurs - Modern Empire Builders


Featured Ebook

More Evan Carmichael
Have A Suggestion?

Sales Lessons From Starbucks And Dell

Why your site needs personality and how to get it at low cost



Why your site needs personality and how to get it at low cost
   

If you’ve ever worked in sales or marketing, you probably know that most people buy on emotion and justify their decision with logic. We buy from people we like even if, rationally, it doesn’t make the most sense.

Your website challenge is to replicate what customers experience when they meet you.

So how do you do it? How do you turn your website into an environment that’s as unique as you?

Here’s a few tips....

1. Write your content the way you’d say it in person. In other words use plain English. And don’t be afraid to use a bit of colloquial language or slang – it adds colour to your style. This will make you sound like a real person.

2. Put your name and a picture of yourself on your site. It helps to build trust and reassures people that there’s a real human being behind the site. Think about it, would you trust someone who never told you their name? That’s why customer service people either wear nametags or introduce themselves by name. Customers want to know who they're dealing with, so tell them.

3. You can use colours to stimulate different emotions. For instance blues and greens are relaxing..... red and orange generate excitement. You can experiment with colours to make
people feel differently, depending on what your objective is. But don’t use too many or you’ll put people off – two or three is probably the most you should need.

4. You can use type to add variety to your ‘tone of voice’. Techniques such as bolding, highlighting, underlining and capitals are ways of drawing attention to key points and adding rhythm to your style. They’re the written equivalent of raising your voice or highlighting something important. Have a look at my site at www.comedy-monologues.com to get an idea of the possibilities.

5. Use exclamation points sparingly. Too many people use them to emphasise what they think is humour. And too much excitement looks like you are trying too hard to sell!!!!! Remember the salesman’s adage "everyone likes to buy but no one likes to be sold".

6. The more information you offer, the more likely people are to trust you. Remember the net is a place where people go for information. They’re empowering themselves to make decisions...... you can help them by providing enough information about your product or service to make them feel like they’re getting the full picture.

7. If you want to make a real difference, you can record an audio or video of yourself or your customers talking about a new product or something relevant to your target audience. There’s even a low cost way of creating animated graphics of yourself – like a cartoon.

So, you get the idea..... The point is that it DOES make a difference. These techniques are used by the best in the business and I guarantee it's not by chance.

Now try it yourself. What’s your site saying before people read the words? I’ll bet that it's not doing everything it could.

I use the Editor Software programme to help me keep my style in plain English. For more details have a look here http://www.incisecomms.com/default.asp?page=copywriting_for_results.htm


Why your site needs personality and how to get it at low cost - To learn more about this author, visit Paul Lock's Website.

Like this article? Share it with your friends
[Get Copyright Permissions] E-Mail | Print | More  


Related Articles Related Articles
How Your Personality Can Grow Your Business
  Afraid to let your personality shine? People want to do business with people they know, like and trust. If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever f...
Personality
  My dictionary tells me that personality is the "personal or individual quality that makes one person be different and act differently from another." Personality is "the total physical, intellectual and emotional ...
A Website or Blog is Worth a Thousand Brochures
  The minute you print a brochure, it is out of date. Production is expensive. Distribution is expensive.
5 Ways to Add Your Personality to Your Writing
  One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you're trying to build a business bigger then you personally, you still...
How to pass psychometric tests
  65% of employers use psychometric testing in recruitment and this article gives an insight into whether to cheat yours or not.

Related Forum Posts Related Forum Posts
Launch of Polarate.com - Understanding Personality Launch of Polarate.com - Understanding Personality
opt-in list building opt-in list building
Re: Jobs for Introverts and Extroverts Re: Jobs for Introverts and Extroverts
Re: Let expert write for you Re: Let expert write for you
Re:  New Directory for Blogs and Internet Marketing Products Re: New Directory for Blogs and Internet Marketing Products
Re: Launch of Polarate.com - Understanding Personality Re: Launch of Polarate.com - Understanding Personality
Re: Internet Fax Services - any suggestions? Re: Internet Fax Services - any suggestions?
Luxury marketing strategies Luxury marketing strategies

Related Forum Posts Related Businesses - Evan Elite Authors

The Evan Elite Authors program is currently in beta phase. For details please contact us.


 
About the Author


Paul Lock
(Visit Paul's Website)
Brought up in London and been in marketing since the days of Johnny Rotten - yes, that long. Corporations may be slow moving and full of political windbags but they're a great way to get your training. After 20 years 'training' I went into the agency world and set up my own company three years ago. We help small businesses make the most of their web marketing investment, from design and planning to search engine optimisations and analytics. If you can't measure it, don't waste your money - are you a business person or a gambler? Over the years I've made more mistakes than you could shake a stick at and, on the basis that an investment in knowledge pays the best returns, I offer a few morsels which might help you make fewer mistakes than me. I hope my articles help and feel free to visit my web site. Best of luck, Paul
Have A Suggestion?

View Author's Blog
Become An Author

View Author's Video
Become An Author

Free Downloads


Paul Lock's

Complete
List Of
Marketing
Articles

First Name
Last Name
Email
 
If you enjoyed this article, get Paul Lock's Complete List of Marketing Articles For FREE!

More Paul Lock
Why your site needs personality and how to get it at low cost
Registering the right domain name
How to build an optin email subscriber list
The five pillars of internet marketing strategy
What makes a good website and the common mistakes to avoid
How to write websites so people will buy
How to harness the power of forums AND use Google to make easy money
How to get FREE publicity
How to use the search engines to attract the right visitors to your site
How to get targeted traffic to your site NOW
Become An Author