Why your site needs personality and how to get it at low cost
Why your site needs personality and how to get it at low cost
Your website challenge is to replicate what customers experience when they meet you.
So how do you do it? How do you turn your website into an environment that’s as unique as you?
Here’s a few tips....
1. Write your content the way you’d say it in person. In other words use plain English. And don’t be afraid to use a bit of colloquial language or slang – it adds colour to your style. This will make you sound like a real person.
2. Put your name and a picture of yourself on your site. It helps to build trust and reassures people that there’s a real human being behind the site. Think about it, would you trust someone who never told you their name? That’s why customer service people either wear nametags or introduce themselves by name. Customers want to know who they're dealing with, so tell them.
3. You can use colours to stimulate different emotions. For instance blues and greens are relaxing..... red and orange generate excitement. You can experiment with colours to make
people feel differently, depending on what your objective is. But don’t use too many or you’ll put people off – two or three is probably the most you should need.
4. You can use type to add variety to your ‘tone of voice’. Techniques such as bolding, highlighting, underlining and capitals are ways of drawing attention to key points and adding rhythm to your style. They’re the written equivalent of raising your voice or highlighting something important. Have a look at my site at www.comedy-monologues.com to get an idea of the possibilities.
5. Use exclamation points sparingly. Too many people use them to emphasise what they think is humour. And too much excitement looks like you are trying too hard to sell!!!!! Remember the salesman’s adage "everyone likes to buy but no one likes to be sold".
6. The more information you offer, the more likely people are to trust you. Remember the net is a place where people go for information. They’re empowering themselves to make decisions...... you can help them by providing enough information about your product or service to make them feel like they’re getting the full picture.
7. If you want to make a real difference, you can record an audio or video of yourself or your customers talking about a new product or something relevant to your target audience. There’s even a low cost way of creating animated graphics of yourself – like a cartoon.
So, you get the idea..... The point is that it DOES make a difference. These techniques are used by the best in the business and I guarantee it's not by chance.
Now try it yourself. What’s your site saying before people read the words? I’ll bet that it's not doing everything it could.
I use the Editor Software programme to help me keep my style in plain English.
Why your site needs personality and how to get it at low cost - To learn more about this author, visit Paul Lock's Website.
Like this article? Share it with your friends
If you’ve ever worked in sales or marketing, you probably know that most people buy on emotion and justify their decision with logic. We buy from people we like even if, rationally, it doesn’t make the most sense.
Your website challenge is to replicate what customers experience when they meet you.
So how do you do it? How do you turn your website into an environment that’s as unique as you?
Here’s a few tips....
1. Write your content the way you’d say it in person. In other words use plain English. And don’t be afraid to use a bit of colloquial language or slang – it adds colour to your style. This will make you sound like a real person.
2. Put your name and a picture of yourself on your site. It helps to build trust and reassures people that there’s a real human being behind the site. Think about it, would you trust someone who never told you their name? That’s why customer service people either wear nametags or introduce themselves by name. Customers want to know who they're dealing with, so tell them.
3. You can use colours to stimulate different emotions. For instance blues and greens are relaxing..... red and orange generate excitement. You can experiment with colours to make
people feel differently, depending on what your objective is. But don’t use too many or you’ll put people off – two or three is probably the most you should need.
4. You can use type to add variety to your ‘tone of voice’. Techniques such as bolding, highlighting, underlining and capitals are ways of drawing attention to key points and adding rhythm to your style. They’re the written equivalent of raising your voice or highlighting something important. Have a look at my site at www.comedy-monologues.com to get an idea of the possibilities.
5. Use exclamation points sparingly. Too many people use them to emphasise what they think is humour. And too much excitement looks like you are trying too hard to sell!!!!! Remember the salesman’s adage "everyone likes to buy but no one likes to be sold".
6. The more information you offer, the more likely people are to trust you. Remember the net is a place where people go for information. They’re empowering themselves to make decisions...... you can help them by providing enough information about your product or service to make them feel like they’re getting the full picture.
7. If you want to make a real difference, you can record an audio or video of yourself or your customers talking about a new product or something relevant to your target audience. There’s even a low cost way of creating animated graphics of yourself – like a cartoon.
So, you get the idea..... The point is that it DOES make a difference. These techniques are used by the best in the business and I guarantee it's not by chance.
Now try it yourself. What’s your site saying before people read the words? I’ll bet that it's not doing everything it could.
I use the Editor Software programme to help me keep my style in plain English.
Why your site needs personality and how to get it at low cost - To learn more about this author, visit Paul Lock's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
|||
Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Paul's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
|
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 5 Step Action Plan Workplace Violence Funding Worksheet Become a Better Closer! Startegic Plan Creation |
|
 | ||
 |
Top 50 Productivity Blogs
Top Blogs To Watch In 2008 | |
 |
Top 50 Blogs For Startups
Top Blogs To Watch In 2009 | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||