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Paul Lock Articles

Written by: Paul Lock

What makes a good website and the common mistakes to avoid - Click To Read Article
1. Follow the KYSS principle - how to create a powerful homepage 2. Designer sites that don’t sell – 7 mistakes to avoid 3. Your three most important watchwords – ‘content, content and content’ 4. How to keep people flocking to your site

The five pillars of internet marketing strategy - Click To Read Article
1. Identifying your niche market 2. Adapting to ‘web culture’ 3. Integrating your off and online businesses 4. Building your brand values 5. Promoting your site and growing a list of hungry customers

How to build an optin email subscriber list - Click To Read Article
Turn your website into an automatic cash generating machine (and the legal mistake that could cost you a fortune when you retire).

Why your site needs personality and how to get it at low cost - Click To Read Article
How to engage your visitors emotions

Registering the right domain name - Click To Read Article
Tips on how to get good names and save money

How to use the search engines to attract the right visitors to your site - Click To Read Article
Why promoting your site through the search engines is critical and how to do it cheaply and effectively

How to write websites so people will buy - Click To Read Article
Eight ways to make your web copy compelling

How to harness the power of forums AND use Google to make easy money - Click To Read Article
Forums are one of the things that make the internet a unique medium. A successful online forum leads to customer loyalty, repeat visits and more sales.

How to get targeted traffic to your site NOW - Click To Read Article
An introduction to pay-per-click advertising

How to get FREE publicity - Click To Read Article
PR – the low cost way to get famous

GETTING A WEBSITE STARTED IN THE WAY THATS RIGHT FOR YOU - Click To Read Article
The pros and cons of doing it yourself, hiring a freelancer or appointing an agency

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About the Author: Paul Lock
RSS for Paul's articles - Visit Paul's website

Brought up in London and been in marketing since the days of Johnny Rotten - yes, that long. Corporations may be slow moving and full of political windbags but they're a great way to get your training. After 20 years 'training' I went into the agency world and set up my own company three years ago. We help small businesses make the most of their web marketing investment, from design and planning to search engine optimisations and analytics. If you can't measure it, don't waste your money - are you a business person or a gambler? Over the years I've made more mistakes than you could shake a stick at and, on the basis that an investment in knowledge pays the best returns, I offer a few morsels which might help you make fewer mistakes than me. I hope my articles help and feel free to visit my web site. Best of luck, Paul

Click here to visit Paul's website Dashed Line

More from Paul Lock
How to build an optin email subscriber list
How to get FREE publicity
What makes a good website and the common mistakes to avoid
GETTING A WEBSITE STARTED IN THE WAY THATS RIGHT FOR YOU
How to write websites so people will buy


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