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What makes a good website and the common mistakes to avoid - Click To Read Article
1. Follow the KYSS principle - how to create a powerful homepage
2. Designer sites that don’t sell – 7 mistakes to avoid
3. Your three most important watchwords – ‘content, content and content’
4. How to keep people flocking to your site
How to get FREE publicity - Click To Read Article
PR – the low cost way to get famous
Why your site needs personality and how to get it at low cost - Click To Read Article
How to engage your visitors emotions
The five pillars of internet marketing strategy - Click To Read Article
1. Identifying your niche market
2. Adapting to ‘web culture’
3. Integrating your off and online businesses
4. Building your brand values
5. Promoting your site and growing a list of hungry customers
How to harness the power of forums AND use Google to make easy money - Click To Read Article
Forums are one of the things that make the internet a unique medium. A successful online forum leads to customer loyalty, repeat visits and more sales.
How to build an optin email subscriber list - Click To Read Article
Turn your website into an automatic cash generating machine (and the legal mistake that could cost you a fortune when you retire).
GETTING A WEBSITE STARTED IN THE WAY THATS RIGHT FOR YOU - Click To Read Article
The pros and cons of doing it yourself, hiring a freelancer or appointing an agency
How to write websites so people will buy - Click To Read Article
Eight ways to make your web copy compelling
How to get targeted traffic to your site NOW - Click To Read Article
An introduction to pay-per-click advertising
How to use the search engines to attract the right visitors to your site - Click To Read Article
Why promoting your site through the search engines is critical and how to do it cheaply and effectively
Registering the right domain name - Click To Read Article
Tips on how to get good names and save money
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Paul Lock
(Visit Paul's Website)
Brought up in London and been in marketing
since the days of Johnny Rotten - yes,
that long. Corporations may be slow moving
and full of political windbags but
they're a great way to get your training.
After 20 years 'training' I went into
the agency world and set up my own company
three years ago. We help small businesses
make the most of their web marketing
investment, from design and planning to
search engine optimisations and analytics.
If you can't measure it, don't waste
your money - are you a business person or
a gambler? Over the years I've made more
mistakes than you could shake a stick at
and, on the basis that an investment in
knowledge pays the best returns, I offer a
few morsels which might help you make
fewer mistakes than me. I hope my articles
help and feel free to visit my web site.
Best of luck,
Paul
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